Commercial Summit

Veeva Commercial Summit - Sales, Marketing, Medical

Shape the Future
of Commercial and Medical

Agenda

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Monday, May 6
3:30 pm - 7:00 pm

Registration Open
3:30 pm - 7:00 pm

Welcome Reception
4:30 pm - 6:30 pm
Welcome Reception Innovation Hub
Tuesday, May 7
7:00 am - 9:00 pm

Registration Open
7:00 am - 6:30 pm

Breakfast
7:30 am - 8:40 am
Breakfast Innovation Hub

Opening Keynote
9:00 am - 10:00 am

Zone Keynotes
10:30 am - 11:30 am

Hear how Vault CRM Suite is supporting the future of commercial execution and enabling customer-centric engagement. Novo Nordisk shares insights into its vision and how it is preparing for its move to Vault CRM.

Frank Armenante Novo Nordisk
Director, Field Systems
Paul Shawah Veeva
Executive Vice President, Commercial Strategy
Arno Sosna Veeva
General Manager, CRM Products

Hear how Astellas reshaped its content operating model and defined a unified medical and commercial content strategy aimed at enhancing patient experiences.

Fran Paradiso-Hardy Astellas
Vice President and Head, Global Medical Communications
Parker Richardson Astellas
Vice President, Omnichannel Strategy and Operations
Pooja Lal Veeva
Vice President, Commercial Content

Hear how a modern approach to commercial data can reduce complexity, increase efficiency, and unlock deeper patient and HCP insights.

Mike Rifflard ANI Pharmaceuticals
Vice President, Operations and Analytics
Patrick Moeller Bayer
Acting CIO Bayer Pharma and Head of Commercial IT and Digital Pharma
Matt Winkler Takeda Oncology
Head of Global Customer Experience
Peter Stark Veeva
Executive Vice President and General Manager, Compass

2024 promises major changes to marketing, including the deprecation of third-party cookies. Hear how a modern foundation of connected analytics can give you an edge and enable ongoing innovation during times of rapid change.

Andres Diaz Genentech
Head of Experience Services and Digital Innovation
Asaf Evenhaim Veeva
Chief Executive Officer, Crossix
Sarah Caldwell Veeva
General Manager, Crossix Analytics

Lunch
11:30 am - 1:00 pm
Lunch Innovation Hub

Learn how to pull new insights from a variety of data sources with Nitro Explorer’s visualization and reporting capabilities.

Megan Watson Veeva
Principal Solution Consultant, Commercial

Learn how to create personalized email messages from pre-approved content modules in Vault PromoMats with Veeva CRM Email Builder.

Jon Fisher Veeva
Group Manager, Product Expert, Commercial Content

Learn how Crossix provides holistic measurement across HCP and patient marketing using privacy-safe health data.

Garrett Lyons Veeva
Director, Crossix Strategy

Join us to take a tour of Vault CRM as an admin user and see it in action.

Anna Vitale Veeva
Senior Solution Consultant

Streamline content processes, improve digital asset searchability, and encourage content reuse with Vault PromoMats DAM features, like new Automated Image Tagging and Brand Portal.

Peter Delbrueck Veeva
Solutions Consultant

Learn how to use prescriber volume data in Compass Prescriber and personal and non-personal promotional activity data to track and measure promotional response.

Bryan Johnson Veeva
Senior Director, Product Management, Compass Prescriber & National

Learn how to connect field force and marketing touchpoints for better omnichannel engagement.

Ben Waters Veeva
Director, Crossix Insights Platform

Sessions
1:00 pm - 1:50 pm

Get a clear picture of Vault CRM’s migration path for more complex environments, with plenty of time for Q&A.

Julien Massinon Veeva
Vice President, Global Vault CRM Services

Understand the key Vault CRM migration stages for emerging and mid-sized companies, and get practical advice to prepare your organization today.

Natraj Mowdhgalya Veeva
Practice Director, Commercial Architecture
Doug Caldwell Veeva
Vice President, Commercial Strategy

Find out how Bristol Myers Squibb expanded its engagement capabilities with an inbound channel that delivers responses at the moment of need. We’ll also discuss its strategies for higher service standards.

Sohni Dailey Bristol Myers Squibb
Senior Director, Field and Content Platform Strategy
Dan Rizzo Veeva
Vice President, Global Head of Business Consulting

Learn how Boehringer Ingelheim uses Veeva OpenData and Veeva Network to get the latest HCP data to the field quickly and seamlessly.

Donald Ogisi Boehringer Ingelheim
Head of MDM Products – Customer Engagement
Emily Warner Boehringer Ingelheim
Director, Field Force Automation
Michael Dest Boehringer Ingelheim
Senior AD, Data Governance
Ed Reilley Veeva
Director, Commercial Strategy

Learn how Align enables internal teams to pull through changes in strategy quickly and accurately to the field.

Serena Hunt Apellis Pharmaceuticals
Business Systems Technical Manager
Eric DeFeo Biogen
Director, Field Operations
Priya Mihinthan Novo Nordisk
Sales Systems Manager
Adrian Wilson Veeva
Director, Commercial Strategy

Learn how Roche/Genentech is creating a scalable and efficient modular content experience for marketers globally.

Christine Conley-Smith Roche/Genentech
Director, Creative and Content Management Operations
Kara Hansen Genentech
Director Product Management, Content and Digital Asset Management
Jenny Perri Veeva
Senior Director, Commercial Content Strategy

Hear how Arvinas and Madrigal implemented Veeva’s commercial content solution to speed compliant MLR review.

Tim Bye Arvinas
Senior Director, Commercial Operations
Brent Schneider Madrigal Pharmaceuticals
Senior Director, US Marketing
Lizzy Ross Veeva
Senior Manager, Commercial Content Strategy

Biopharma leaders share how more visibility and access into patient, prescriber, and national data enables speed to market and commercial success.

Saket Malhotra Ipsen
Head of Commercial Information Management and Enablement
Brian Schulz Takeda
Director, Analytics and Insights, HAE
Ed Park Veeva
Vice President, Strategy, Compass

Hear three different master data journeys at emerging and mid-sized biopharmas, and the role Veeva OpenData plays in improving field execution and supporting additional use cases.

Darin Bodolosky
Commercial Operations Leader
Elisabeth Schwartz Phathom Pharmaceuticals
Head of Information Technology
Scott Eaves Shionogi
Associate Director, Field Force Technology
Bill Henley Veeva
Director, OpenData SMB Strategy

Learn how to engage and educate rare disease patient populations, with expert tips for understanding the patient journey and cost-effective targeting.

Jen Clifford Alexion
Director, Patient Marketing
Scott Fanelli Amgen
Director, Consumer Marketing
Nina DeLucia Teva Pharmaceuticals
Director, Consumer Marketing
Adriane Vail Veeva
Senior Director, Crossix Analytics Services

Learn how Bayer built an in-house media and audience targeting strategy to scale positive results.

Glenniss Richards Bayer
Senior Director, Media Activation
Jessica Daigle Veeva
Head of Crossix Audience Segments

Connect
2:00 pm - 2:50 pm
Group Discussions, Demos, Networking, and More

See how ZS leverages GenAI to boost customer engagement, streamline content, and reimagine the rep experience, all embedded seamlessly within Veeva.

Daniel Weinblatt ZS Associates
Associate Principal
Omer Hancer ZS Associates
Principal

Get content into the hands of stakeholders faster by learning how to automate medical content distribution across channels and geographies.

Jeremy Barnard Veeva
Senior Solution Consultant

Learn how to improve email campaign performance by understanding segmentation, personalization, and send time optimization. We’ll also share other best practices related to A/B testing, mobile, and email headers.

Rudy Gomez Veeva
Product Manager

Find out how to effectively reach and engage with underserved audiences by leveraging marketing campaign insights.

Aditya Bhattacharji Veeva
Senior Director, Crossix Analytics Services

Get the most out of Veeva Align with these three features that you may not be using (but should!).

Jennifer Barclay Veeva
Senior Solution Consultant

Learn how a unified claims library with enhanced Auto-Linking capabilities (like improved matching and better text asset traceability) can help ensure compliance and speed.

Dick Yarger Veeva
Team Lead, Commercial Vault Services

Learn how brands use patient engagement data to support field triggers in Veeva CRM.

Jeremy Seath Veeva
Product Director

Sessions
3:00 pm - 3:50 pm

Start planning for greater sales and marketing alignment with this exclusive first look at Veeva Campaign Manager.

Tom Marvel Veeva
Senior Director, Product Management

Find out how Madrigal created a data backbone that helped identify the right launch customers using Veeva Network, Veeva Nitro, and Veeva OpenData.

Gavin Dawson Madrigal Pharmaceuticals
Senior Director, Data Strategy and Analytics
Ed Reilley Veeva
Director, Commercial Strategy
Megan Watson Veeva
Principal Solution Consultant, Commercial

Learn how Pfizer identified and quantified the unmet needs of patients to drive meaningful impact measurements and define new field medical engagement strategies.

Tim Hylan Pfizer
Lead, Internal Medicine Field Medical Group
Jordyn Nally Veeva
Engagement Manager, Commercial Analytics Business Consulting

Get tips for better enabling reps with a CRM experience tailored for more effective customer engagement.

Michelle Perugini Bausch Health
Director, Field Enablement
Caroline Estes Elanco
Senior Director, Sales Enablement and Training Strategy
Evan Caivano Novo Nordisk
CRM Business Owner, Field Strategy and Operations
Geoff Nocar GlaxoSmithKline
Lead, HCP Experience
Skyler Martin Veeva
Technical Practice Manager, MyInsights & Nitro

Explore the user experience and latest innovations in Veeva’s Modular Content, spotlighting new features designed for ease of use and adoption.

Rolando Sa Veeva
Vice President, Product Management, Vault Commercial Content
Jamie Torres Veeva
Practice Manager, Commercial Content Business Consulting

Executives from AbbVie and Merck discuss Vault Medical’s central role in driving operational efficiencies within medical affairs and across the enterprise.

Sandra Strauss AbbVie
Senior Director, IT Medical Affairs, Safety, Quality and HEOR
Allie Reynolds Veeva
Senior Director, Vault Medical Strategy

Claims are the foundation of a compliant, efficient content strategy, and a key step on the journey to modular content. Learn how to introduce and implement them.

Jenn Etheridge Exelixis
Senior Director, GI Marketing Promotions
Nicole Shea Lundbeck
Director, Commercial Operations
Lizzy Ross Veeva
Senior Manager, Commercial Content Strategy

Learn best practices for publishing, updating, and withdrawing CLM content from Vault PromoMats and Vault MedComms.

Ahmed Makani Veeva
Engagement Manager
Jon Fisher Veeva
Group Manager, Product Expert, Commercial Content

Hear how emerging biotechs are using more complete claims data to commercialize from pre-launch to launch, and in-market to loss of exclusivity.

Ushank Agarwal Acuitas360
Principal
Misty Braun Aadi Bioscience
Senior Director, Field Marketing
Alok Joshi Immunogen
Senior Director, Sales Force Effectiveness
Hassam Baig Veeva
Senior Director, Compass Strategy

Learn how to support pre-commercial and in-line brands with a modern data strategy that serves myriad commercial stakeholders and maximizes brand performance.

Hamsini Kolpe Daiichi Sankyo
Director, Commercial Data Strategy and Governance
Thuy Nguyen Viatris
Director, Marketing Analytics and Insights
Natalie Hill Veeva
Vice President, Strategic Consulting, Compass

Learn how Astellas is simplifying its approach to reference data management by standardizing on a single mastered data source.

Bryan Kirchen Astellas
Lead, US Master Data Management
Jon D’Annunzio Veeva
Practice Manager, Services, OpenData US

What does it mean to already be cookieless? Learn why first-party data and direct integrations are the foundation for future-proof marketing measurement in a changing media landscape.

Hart Mechlin Veeva
Director, Crossix Analytics Partnerships

Marketing and analytics experts from UCB share insights and key learnings from their recent brand launch.

Nicole Hutcheson UCB
Associate Director, Patient Insights and Experience
Grace Rodriguez UCB
DTC Portfolio Marketing Head
Luke Herman Veeva
Director, Crossix Analytics Services

Connect
4:00 pm - 4:20 pm
Demos, Networking, and More

Learn about the latest and greatest features in MyInsights that allow for a streamlined end-user experience.

Joseph Valenti Veeva
Senior Technical Consultant

Learn how Vault MedInquiry’s built-in connectivity to other Veeva products unifies data, drives efficiency, and improves collaboration with cross-functional teams.

Matt Porter Veeva
Principal Solution Consultant

Get a first look at how a modern data architecture reduces complexity and increases efficiency in combining data sets for deeper insights.

Kristyn Verhelle Veeva
Senior Product Manager

From streaming and linear TV to online video, hear how biopharma brands are using a diverse set of TV and video tactics to reach patients.

Ian Goldsweig Veeva
Senior Product Expert, Crossix Analytics

Sessions
4:30 pm - 5:20 pm

Hear how top biopharmas are improving segmentation and targeting, and activating on customer insights derived from connected data.

Raj Ardeshna Johnson & Johnson
Associate Director of Advanced Analytics
Hemant Tiwari Novartis
Director, Customer Engagement Effectiveness (Oncology Portfolio)
Rachel Aldana Takeda
Vice President, Business Insights and Development
Ankit Prasad Veeva
Engagement Manager, Commercial Analytics Business Consulting

Hear how commercial leaders are using the latest HCP engagement data to shape their strategies and get a sneak peek at the HCP access insights in the next Veeva Pulse Field Trends report.

Emily Warner Boehringer Ingelheim
Director, Field Force Automation
Jay McMeekan Kyowa Kirin
Senior Director, Commercial Digital CoE
Dan Rizzo Veeva
Vice President, Global Head of Business Consulting

Get a preview of Vault Service Center and see how it provides a single view of HCP interactions across channels for a seamless customer experience.

Bill Devlin Veeva
Senior Product Manager
Povilas Petkevicius Veeva
VP CRM Product Management

Discover how Bristol Myers Squibb is leveraging Veeva technology and data to optimize cross-functional coordination, strengthen relationships with HCPs, and improve study outcomes.

Vidhya Gedela Bristol Myers Squibb
Head of Patient, Site, and Medical Engagement – Drug Development IT
Shruti Ramachandran Bristol Myers Squibb
Associate Director, Clinical Trial Analyst
Holly Daly Veeva
Practice Manager, Medical Business Consulting
Jordyn Nally Veeva
Engagement Manager, Commercial Analytics Business Consulting

Karyopharm and Merck share how they organized their HCP universe for more effective event programming, a better attendee experience, and simple, accurate post-event reports.

Karim Kovacevic Karyopharm Therapeutics
Director/Business Partner, Commercial Systems
Joseph Ferrara Merck
Events Product Line Lead
Archana Patel Veeva
Director, Customer Onboarding
Kevin Sheehy Veeva
Director of Product Management

Top biopharma execs discuss the next wave of content innovation, exploring themes like the convergence of medical and promotional content, data and insights, and enhancing customer experiences.

Brian Cantwell Bayer
Vice President, Digital Strategy and Product Operations
Parker Richardson Astellas
Vice President, Omnichannel Strategy and Operations
Erica Taylor Genentech
Chief Marketing Officer
Pooja Lal Veeva
Vice President, Commercial Content

Medical information leaders share key considerations for streamlining and scaling operations with Vault MedInquiry. Learn how they balanced must-haves and trade-offs to set the stage for long-term success.

Dawn Louise AbbVie
Director, Business Technology Solutions
Jamie Brading Novartis
Medical Information AD
Allie Reynolds Veeva
Senior Director, Vault Medical Strategy

Vault PromoMats experts share ways to optimize claims management for both promotional and scientific statements.

Lisa Scheinman Veeva
Director, Product Management
Liz Campbell Veeva
Consultant, Commercial Vault Professional Services

Hear how GSK and their media agency, PHM, leverage media insights to improve marketing performance across a portfolio of brands.

Greg Stull GSK
Senior Director, Commercial Analytics Center of Excellence
Martin Larson Publicis Health Media
Director, Business Intelligence
Mike Ramadei Veeva
senior director of Strategy for Crossix

Emerging biotechs discuss a framework for bringing in new reference and patient data to expand and accelerate commercialization.

Bob Candea Averitas Pharma
Head, Commercial Operations
Ram Marappan Radius
Director, Commercial Data Strategy
Ed Manko Veeva
Director, Compass Strategy

With more internal data, customers, and therapeutic areas to support, what’s an IT leader to do? Find out how EMD Serono is expanding access to customer data and managing IDN hierarchies while increasing the speed of data using Veeva Network.

Robert Ahlert EMD Serono
Director, IT
Keith Naymie EMD Serono
Veeva Network Admin
Ed Reilley Veeva
Director, Commercial Strategy

Making every marketing dollar count is especially important for emerging biotechs. Learn how smaller teams approach marketing analytics for the most effective patient engagement.

Sarah Dooley Durant Alkermes
Associate Director, Consumer Marketing LYBALVI
Mary Knoop Veeva
Senior Director, Crossix Analytics Services

Evening Event
5:30 pm - 9:00 pm
Wednesday, May 8
7:00 am - 3:50 pm

Registration Open
7:00 am - 4:30 pm

Breakfast
7:30 am - 8:45 am
Breakfast Innovation Hub

See how you can improve the HCP experience and brand performance by increasing rep competence and confidence in the field with ACTO.

Parth Khanna ACTO
CEO

Learn how tier-based review in Vault PromoMats can help you shorten MLR review times by automatically routing content through a unique workflow based on a predefined set of criteria.

John Masterson Veeva
Practice Manager, Commercial Content Business Consulting

See how better prescriber-level data shapes more accurate territories and identify incremental opportunities.

Hassam Baig Veeva
Senior Director, Compass Strategy

Learn how Crossix provides holistic measurement across HCP and patient marketing using privacy-safe health data.

Garrett Lyons Veeva
Director, Crossix Strategy

See how easy it is to load different types of data into Veeva Nitro with prebuilt connectors, including the new API addition.

Megan Watson Veeva
Principal Solution Consultant, Commercial

Learn how Veeva is establishing a standard content taxonomy, adopting it in Vault PromoMats to pave the way for industry-wide standardization.

Jenny Perri Veeva
Senior Director, Commercial Content Strategy

Learn how brands use health audience segments to reach key patient audiences.

Jeremy Mittler Veeva
Senior Director, Audience Solutions

Roadmaps
9:00 am - 9:50 am

Get a closer look at upcoming Vault CRM Suite innovations and how they connect sales, marketing, and medical teams for greater impact.

Arno Sosna Veeva
General Manager, CRM Products

See the latest Vault PromoMats content innovations to simplify the user experience, increase speed, and enable reuse with modular content.

Rolando Sa Veeva
Vice President, Product Management, Vault Commercial Content

Learn more about the latest capabilities and future innovations across Vault Medical (MedComms and MedInquiry).

Carlos Martelo Veeva
Senior Director, Product Management – Vault Medical

See the latest Veeva Compass Suite innovations across patient, prescriber, and national data designed for complex therapies.

Lindsey Lofgren Veeva
Vice President, Product & Data, Compass

Find out how the latest Veeva OpenData innovations, including its use of claims, DCR attachments, and proactive stewardship, are helping improve reference data accuracy.

Avinash Shikaripur Veeva
Vice President, OpenData US

Learn about new innovations for Crossix measurement and audiences.

Nina Kirshenbaum Veeva
Vice President, Crossix Analytics Products
Sarah Caldwell Veeva
General Manager, Crossix Analytics

Connect
10:00 am - 10:50 am
Group Discussions, Demos, Networking, and More

User Permissions are here in MyInsights Studio! See first-hand how to scale your adoption of MyInsights Studio across different therapeutic areas and teams.

Elizabeth Schaap Veeva
Associate Product Manager

Explore how content modules streamline compliance and accelerate approval times in Vault PromoMats.

Pooja Joshi Veeva
Solution Consultant

See how to send daily data from Compass Patient to CRM MyInsights to fuel faster field insights on diagnosed patients, HCP treatment trends, and more.

Dan Reilly Veeva
Team Lead, Commercial Analytics Business Consulting

Find out how to effectively reach and engage with underserved audiences by leveraging marketing campaign insights.

Aditya Bhattacharji Veeva
Senior Director, Crossix Analytics Services

Veeva CRM Events Management’s Business Rules Engine ensures compliance is the path of least resistance for event organizers. See how these rules simplify event administration in this overview.

Brett Norton Veeva
Senior Product Manager, CRM Events Management

Learn best practices for synchronizing content compliantly between Vault PromoMats and Vault MedComms.

Heather Chan Veeva
Product Manager

See how projected prescription and procedure data for retail and non-retail products informs more accurate forecasting and brand performance tracking.

Jenny Zhuang Veeva
Senior Product Manager

Sessions
11:00 am - 11:50 am

What does omnichannel look like in the context of medical affairs? And how should content fuel the experience? Join our panel of experts to learn what omnichannel in medical is, why it’s different, and how to build a strong foundation to support it.

Samantha Yang Novo Nordisk
Director, Medical Omnichannel Technology Solutions
Nicole Rojas Takeda
Medical Digital Engagement, US Medical
Shai Blackwell Veeva
Principal Consultant / Medical Content Lead, Global Business Consulting

Hear insights from Bayer on AI use cases across the content lifecycle.

Brian Cantwell Bayer
Vice President, Digital Strategy and Product Operations
Pooja Lal Veeva
Vice President, Commercial Content

Preparing for brand launch? Get tips from Emergent and ONO on how to rapidly scale content for an omnichannel approach.

Kellie Meade Emergent BioSolutions
Senior Director, Marketing Operations and Training
Chuck Schmidheiser Ono Pharma USA
Vice President, Business Operations
Lizzy Ross Veeva
Senior Manager, Commercial Content Strategy

A common measurement currency can tie all HCP and direct-to-consumer interactions to health outcomes. Hear how brands are leveraging data to improve patient and HCP engagement across marketing touchpoints.

Stephanie Douglas Sanofi
Director, Omnichannel Media
Aidan Boswick Veeva
Vice President, Crossix Analytics Services

The Vault Platform is purpose-built for life sciences to provide greater agility with less complexity. Get to know its full capabilities in this detailed walkthrough.

Andy Han Veeva
Vice President, Product and Technology, Vault Platform
Chatham Reed Veeva
Sr. Dir. Vault CRM Architecture

Get the most out of Veeva CRM while you prepare for your Vault migration. Discover five essential capabilities already available to you.

Andrea Moy Veeva
Product Expert, CRM
Jenny Stohlmann Veeva
Senior Product Manager

Get all of your Vault CRM implementation questions answered in this session designed for new Veeva customers.

Shelby Mannella Veeva
Global Vault CRM Delivery Lead

Prepare for your Vault CRM migration with details on training offerings and timelines for Vault Platform Developer and Vault CRM Administrator, including the certification path.

Laura Brumage Veeva
Vice President, Training Services
Jennifer Roy Veeva
Training Program Director

Learn how Compass Patient unlocks value for your brand at any stage including market analysis, patient access and field activation.

Shannon Eubank Veeva
Senior Director, Product, Compass Patient

Fewer clicks and faster response times are just some of the benefits of Vault MedInquiry’s FAQ and Standard Response automation. Learn how to get started with its newest capabilities.

Richard Lake Veeva
Senior Product Manager, Vault MedInquiry
Matt Porter Veeva
Principal Solution Consultant

Get a closer look at what’s new in Veeva Network, including its seamless integration with Vault CRM, proactive notification of data discrepancies, and simplified creation of HCO hierarchies.

Miki Milicevic Veeva
Vice President, Product Management

Learn best practices you can integrate into your health targeting strategy to improve performance.

Jessica Daigle Veeva
Head of Crossix Audience Segments

Lunch
12:00 pm - 1:00 pm
Lunch Innovation Hub

DIscover how simple it is to make sure field teams have the latest Veeva CRM data and content on their mobile devices without any downtime.

Ann Heslin Veeva
Product Manager

Explore efficient eCTD practices with the latest compliance package enhancements in Vault PromoMats.

Candace Zetter Veeva
Manager, Commercial Vault Solution Consulting

Learn how to use prescriber volume data in Compass Prescriber and personal and non-personal promotional activity data to track and measure promotional response.

Bryan Johnson Veeva
Senior Director, Product Management, Compass Prescriber & National

Learn how brands use patient engagement data to support field triggers in Veeva CRM.

Jeremy Seath Veeva
Product Director

Find out how ODAIA’s AI solution, MAPTUAL, helps commercial teams select and focus on the right HCPs within CRM MyInsights.

Philip Poulidis ODAIA Intelligence
Chief Executive Officer and Co-Founder

The journey to digitize your SCP in MedComms starts with Scientific Statements. See how easy it is to get started.

Annie Hobbs Veeva
Solution Consultant

Learn how to use claims rejections and reversals to identify patient cohorts facing access issues, analyzing both demographics and market access barriers.

Jenna Slusar Veeva
Senior Health Data Analyst

Sessions
1:00 pm - 1:50 pm

Today’s HCPs are busier than ever. Here’s how the latest digital tools can help your field deliver the information HCPs need while being respectful of their time.

Hannah Sitzmann Veeva
Solution Consultant

Explore how AI can use real-world clinical data to refine HCP and patient segments into custom content modules streamlined for rapid MLR approval.

Nicholas Pankiewicz Digitas Health
Publicis Health Veeva Center of Excellence Lead

Learn how brands use health audience segments to reach key patient audiences.

Jeremy Mittler Veeva
Senior Director, Audience Solutions

Takeda shares insight into tier-based MLR approaches and how it can help streamline content review and accelerate content speed to market.

Barry Greenstein Takeda
Digital Asset Product Lead
John Masterson Veeva
Practice Manager, Commercial Content Business Consulting

Learn how Amarin and Gilead established a scalable content foundation using Vault PromoMats’ DAM, an essential building block on the journey to omnichannel.

Chetan Bhatt Amarin
Operations Lead, Global Medical Affairs
Jane Lee Gilead Sciences
Global Commercial Operations
Jenny Perri Veeva
Senior Director, Commercial Content Strategy

Leaders discuss the advantages of managing medical content and inquiry processes within a single Vault environment. Hear how their centralized approach is enabling more efficient dissemination of medical information.

Janis Witzleb CSL Behring
Director, Commercial Enablement, Medical Affairs
Jennifer Riggins phactMI
Partnership and Technology Strategist
Dani Pagnan Veeva
Senior Business Consultant, Global Medical Business Consulting

Get a deeper look at Accenture’s methodology for a seamless Vault CRM migration.

Suzy Jackson Accenture
Managing Director
Jeff Ceitlin Veeva
Director, Service Alliances

Explore best practices for moving customer data and integrations from Veeva CRM to Vault CRM with Veeva Network.

Cyril Aspuria Veeva
Director, Product Management

Learn how to find new HCPs, discover untapped territories, and provide timely field insights with Veeva Compass, OpenData, Align+, and MyInsights.

Ed Manko Veeva
Director, Compass Strategy
Lynn Persson Veeva
Director, Strategy, Align+

Get a first look at how Events Management on the Vault Platform facilitates content management and supports more granular compliance controls.

Krista McBrearty Veeva
Senior Director, Product Management, Events
Robert Walter Veeva
Senior Product Manager

Explore how to best leverage the Crossix Measurement Suite to access deeper media insights and optimization opportunities.

Aditya Bhattacharji Veeva
Senior Director, Crossix Analytics Services
Max Geiduschek Veeva
Product Director, Crossix Analytics

From Vault MedComms to Vault PromoMats, and PromoMats to Vault RIM, discover how Vault is driving better connectivity across commercial and regulatory.

Jocelyn Trisic Veeva
Product Manager
Dick Yarger Veeva
Team Lead, Commercial Vault Services

Learn about Compass Prescriber and National innovations that expand visibility with projected prescription and procedure data, and make it easier to explore new market trends and find high volume prescribers.

Bryan Johnson Veeva
Senior Director, Product Management, Compass Prescriber & National

Looking for a more accurate, complete, and consistent HCP email database? Get a closer look at the methods and best practices used by Veeva OpenData to achieve high email deliverability. We’ll also dive into our coverage of prescribing HCPs and its impact on audience reach and effectiveness.

Rudy Gomez Veeva
Product Manager

Learn how to prioritize and group HCPs by HCP influence, prescribing potential and industry access through Veeva Data Cloud.

Anthony Billinger Veeva
Team Manager, Commercial Analytics Business Consulting

Learn how your field teams can fulfill HCP requests even faster with Veeva CRM Engage’s remote signature capabilities.

Donna Ferretti Veeva
Solution Consultant, CRM

Find out how artificial intelligence can streamline the development and verification of drug claims for promotional materials.

Alfred Whitehead Klick Health
EVP Applied Sciences

Learn how Crossix provides holistic measurement across HCP and patient marketing using privacy-safe health data.

Garrett Lyons Veeva
Director, Crossix Strategy

Connect
2:00 pm - 2:50 pm
Group Discussions, Demos, Networking, and More

Learn the critical success factors for optimizing medical content in CRM to build a foundation for omnichannel engagement.

Holly Daly Veeva
Practice Manager, Medical Business Consulting

From response automation to purpose-built connections, learn how Vault MedInquiry leverages automation to streamline processes across the entire med info lifecycle.

Matt Porter Veeva
Principal Solution Consultant

Get a first look at how a modern data architecture reduces complexity and increases efficiency in combining data sets for deeper insights.

Kristyn Verhelle Veeva
Senior Product Manager

Find out how to effectively reach and engage with underserved audiences by leveraging marketing campaign insights.

Aditya Bhattacharji Veeva
Senior Director, Crossix Analytics Services

See how a new, centralized user interface on the iPad improves efficiency and navigation for successful event execution in Veeva CRM Events Management.

Spencer Lee Veeva
Senior Product Manager

Learn how to increase efficiencies and drive Vault PromoMats adoption across your organization through insights, training, and change management.

Luke Hillier Veeva
Practice Manager, Content Management Services

See how projected prescription and procedure data for retail and non-retail products informs more accurate forecasting and brand performance tracking.

Jenny Zhuang Veeva
Senior Product Manager

Learn how brands use patient engagement data to support field triggers in Veeva CRM.

Jeremy Seath Veeva
Product Director

Sessions
3:00 pm - 3:50 pm

Visualize the user experience of an HCP registration process on a brand portal using real-time integration with Veeva Network.

Dan Bekenstein Veeva
Product Manager

Explore how content modules streamline compliance and accelerate approval times in Vault PromoMats.

Pooja Joshi Veeva
Solution Consultant

Learn how to find new event attendees and close out events faster by tapping into the power of OpenData with Events Management.

Learn how to connect field force and marketing touchpoints for better omnichannel engagement.

Ben Waters Veeva
Director, Crossix Insights Platform

End Summit on a high note! Join the CRM leadership team as they share key takeaways and answer your questions in this interactive session.

Paul Shawah Veeva
Executive Vice President, Commercial Strategy
Povilas Petkevicius Veeva
VP CRM Product Management

Boehringer Ingelheim shares insights from their successful content effectiveness project, focusing on data integration, asset utilization measurement, and impact assessment.

John Postley Boehringer Ingelheim
Senior AD of Content Strategy and Impact
Alexis Cohen Veeva
Vice President, Commercial Content Business Consulting

Empower field teams to make more data-driven decisions with a tailored user experience in Veeva CRM.

Annie Lai Veeva
Principal Consultant, Commercial Strategy Business Consulting
Skyler Martin Veeva
Technical Practice Manager, MyInsights & Nitro

Learn how Veeva’s end-to-end, connected solutions help medical affairs work cross-functionally to improve operational efficiency and create a better stakeholder experience.

Christoph Bug Veeva
Vice President, Global Medical
Steve Reilly Veeva
Senior Solution Consultant

Get a first look at what Vault CRM means for Align and how together they deliver high-impact field execution.

Dan Kallman Veeva
Senior Director of Product Management

Vault PromoMats experts share real-word approaches for actioning modular content and tips to get started.

Alison Mersky Veeva
Principal & Team Manager, Commercial Content Business Consulting
Kayla Mujkanovic Veeva
Senior Product Manager

Learn how to use longitudinal patient-level data to map HCP referrals, identify multi-specialty care teams, and enrich existing target lists.

Anthony Billinger Veeva
Team Manager, Commercial Analytics Business Consulting
Josh Yablonski Veeva
Senior Manager, Compass Strategic Consulting

Learn how to use Veeva OpenData’s license validation, sample eligibility, and prescriptive authority data across your compliance and commercial operations.

Jenny Stohlmann Veeva
Senior Product Manager

Hear how biopharma brands are using a diverse set of TV and video tactics to reach patients.

Ian Goldsweig Veeva
Senior Product Expert, Crossix Analytics