Veeva Pulse Field Trends Report
As the pharmaceutical industry continues to adapt to HCP preferences and hybrid commercial models, it’s critical to stay on top of evolving field and HCP engagement trends.
Each quarter, the Veeva Pulse Field Trends Report provides unique insights into global and regional engagement trends based on analysis of 600 million HCP interactions across more than 80% of biopharmas worldwide.
See the InsightsPatient starts are 2.5x more likely with digital content
Bring the field team in early to help you figure out what works and what doesn’t.
Not only is it efficient, your content is more effective.”
Jay McMeekan
Senior Director of the Commercial Digital Center of Excellence, Kyowa Kirin
Field medical education leads to 1.5x increase in treatment adoption
The right data is foundational to our engagement strategy. As we prepared for the launch of new
treatments, this data-driven approach helped us build the right relationships and focus our resources
where they will have the greatest scientific impact.”
Christine Castro
Director, Medical Affairs Excellence, Lundbeck
HCPs initiate 30% of compliant chat conversations
Compliant chat allows reps to respond more quickly to HCPs on a convenient
platform, increasing access and deepening relationships.”
Jill Shoffner-Brown
Commercial Business Director, Boehringer Ingelheim
Achieve commercial excellence in sales, marketing, and medical
Help your field teams engage HCPs at the right time with the right omnichannel mix.
Read Full Report Subscribe to Future ReportsRead previous trend reports