Veeva PromoMats

Accelerate the End-to-End Content Lifecycle


Speed compliant content at scale

Announced 2011
Status Very Mature
Customers 100+

Veeva PromoMats is a regulated content management solution for medtech that supports the full lifecycle of promotional content from creation and review to compliant distribution.

Engineered specifically for the distinct needs of medtech, Veeva PromoMats leverages automation, AI, and industry-specific workflows to increase speed-to-market. It uniquely combines medical, legal, and regulatory (MLR) review and approval, a robust claims library, and integrated digital asset management to accelerate compliant launches, significantly reduce the burden on review teams, and ensure global regulatory adherence with unmatched efficiency.

Veeva AI for PromoMats is the industry’s AI-powered medical, legal, and regulatory (MLR) review solution, designed to streamline content validation, reduce errors, and accelerate approvals.

Veeva PromoMats is a comprehensive solution for compliant, commercial content management.

75%

Faster content review and approval

90%

Faster claims substantiation

100%

Traceability of all assets

Veeva PromoMats Impact

  • Speed time to market

    Integrate review and approval, claims and digital asset management in one system optimized for medtech to decrease the time it takes to get promotional content to market.
  • Ensure regulatory compliance

    Digital approach for global compliance that works by making your claims and content visible and traceable, keeping market-facing information current, and maintaining detailed audit trails.
  • Reduce reviewer burden

    AI-powered preliminary checks and intelligent, tier-based reviews deliver relevant content to the right expert, accelerating compliant approvals and freeing teams for high-value actions.
  • Streamline omnichannel execution

    Built-in digital asset management with modular content capabilities enables content reuse and consistent brand messaging across all channels for a more efficient, customer-centric approach.

See Veeva PromoMats in action

Customer Success

Medtechs redefine engagement with Veeva Commercial

Abbott Alcon Baxter BD Carl Zeiss Coloplast Dex-Com Embecta Exact-Sciences Edwards
Abbott Alcon Baxter BD Carl Zeiss Coloplast Dex-Com Embecta Exact-Sciences Edwards
Fresenius Grail Illumina Intuitive Medtronic STARR Terumo Stryker Philiips Zimmer