Veeva Crossix Consumer Digital

Improve Direct-to-Consumer
Advertising and Website Performance

Measure and optimize digital marketing with an always-on view
of the impact of DTC advertising on health outcomes.

Announced 2014 Status Mature Customers11-50
Veeva Crossix Consumer Digital | DTC Campaign Measurement
Download the 2023 Trends in HCP Omnichannel Engagement report
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Overview

Maximize the effectiveness of your
digital marketing campaigns

Crossix Consumer Digital is the leading analytics application for measuring and optimizing direct-to-consumer digital media and brand websites. It enables advertisers and agency partners to measure their campaigns with real health data in a privacy-safe, HIPAA-compliant way.

Crossix Consumer Digital measures outbound online media, such as display, video, CTV/streaming, and audio placements, along with inbound traffic to brand websites from paid/organic search and social media.

Why Crossix Consumer Digital

More effective patient engagement

Customer Success

Trusted by leading biopharma companies

Acadia Alkermes Apellis Arcutis Axsome Bayer BioCryst Boehringer-Ingelheim Endo Ferring GBT Gilead GSK Halozyme Horizon Idorsia Indivior Intra-Cellular Janssen Kyowa-Kirin Otsuka