Veeva Crossix TV
Measure and Optimize
Linear TV Campaigns
Understand if your TV campaigns are reaching a qualified
audience and their impact on health outcomes.
Announced 2019 Status Mature Customers11-50
Learn about the latest advances in linear TV measurement
Overview
Fast and frequent data to
improve linear TV performance
Veeva Crossix TV is the leading analytics platform for measuring and optimizing direct-to-consumer national linear TV. It helps advertisers and agency partners measure their TV campaigns with real health data in a privacy-safe, HIPAA-compliant way.
Campaigns can be filtered by daypart, originator type, and network.
Crossix TV also provides competitor analysis of other brands running TV advertising.