Havas Media Network: Breakthroughs in Audience Targeting for Health Brands Part 2

Designed for precise patient populations, Crossix Prime Segments are smaller in scale and deliver a higher audience quality—up to 10x more targeted than scale segments. Annie Kim, director of digital investment, Havas Media Group, and Jeremy Mittler, senior director, Crossix Audience Segments, discuss how health audience segments deliver more targeted messaging throughout the patient journey.

Custom Segments to Reach Specific Audiences

Design your campaign and your audiences with precision in mind—Prime Segments are 10x more targeted than scale segments.

Best Practices for Activation and Performance

Start small and scale as necessary to ensure that the quality of the media used to reach audiences are as precise as they can be.

Privacy Best Practices

Ensure segments that are developed are based only on offline demographic data, never using actual health care data.

Case Study: Oncology Brand

An oncology brand launched a digital advertising campaign to raise brand awareness and drive conversion.

The brand used Veeva Crossix Reach Segments for newly diagnosed patients and Veeva Crossix Prime Segments for late-stage cancer patients. The segments were activated across digital display and online video.

Watch Part 1 to learn more about best practices to engage your most valuable audiences. The full presentation is available on demand here.

Find out how Veeva Crossix Prime Segments can help you better target patients and improve media efficiency with highly qualified health audiences.