Veeva Crossix Data Platform

The Industry’s Most
Comprehensive Data Set

World-class technology platform built for the development and
delivery of large-scale patient data and analytics.

Crossix technology connects person-level health data in a privacy-safe way
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Connecting Health and Non-health
Data in a Way Never Before Possible

Our modern approach to analytics uses technology to combine large-scale data sets in a privacy-safe way. The Crossix Data Platform includes Rx, OTC, clinical, claims, consumer, hospital, media data and more, representing more than 300 million health lives.

The Industry’s Most Comprehensive Data Set

300+ Million US Patients
99% of all US HCPs

Our Data at a Glance

Prescriptions

  • Patient (Age, Gender, Geo)
  • Rx (Date, Product, Quantity, Number of refills)
  • Prescriber (HCP/Specialty, Office visit, Date)
  • Cost (Payment type, Payer info)
  • Pharmacy (Specialty payer/Payer type)
Prescriptions +

Clinical/EHR

  • Medical history (Treatment history, Doctor visits)
  • Patient (BMI, Weight, Blood pressure, Cholesterol level, Diagnosis)
  • Physician notes
  • Lab and test results
  • Real-World Data (RWD)
Clinical & EHR +

Medical Claims

  • Diagnosis
  • HCP administered drugs (injections, vaccinations, intravenous drugs)
  • Procedures
Medical Claims +

Specialty/Mail Order

  • Drugs distributed through specialty pharmacies
  • Pharmacy information (Specialty payer/Payer type)
  • eRx information
Specialty & Mail Order +

Hospital/Patient

  • Drugs, diagnoses, tests, labs and procedures conducted in hospital/inpatient setting
  • Re-hospitalization
  • Longitudinal linkage of outpatient and inpatient treatment
Hospital & Patient +

Media

  • TV (Set top box data)
  • Digital (Cross internet, Publishers)
  • Print (Subscriptions)
  • POC (HCP offices)
  • CRM (Client’s database vendors)
  • EHR/HCP messaging (EHR companies)
  • Sales Calls (Client)
Media +

Consumer Demographics

  • Demographics (Age, Race, Profession, Marital status, Gender, Geo, Children in HH, Education)
  • Financials (Credit cards, Investments, Income, Home value)
Consumer Demographics +

Interests/Activities

  • Interests (Health interests, Travel, Pets, Social network activity, Hobbies)
  • Activities
Interests & Activities +

Purchasing Behavior

  • Media Preferences (Propensity to buy over certain channels – Internet, Mail, Phone, TV, etc)
  • Buying & Shopping Activity
Purchasing Behavior +

Industry Insights

The healthcare marketing industry is rapidly evolving. Read more about how today’s news stories will impact your business.

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Crossix technology — purpose-built to protect privacy

A modern approach to data and analytics uses technology to
protect the privacy
of health information.

Learn more about our privacy-by-design approach
Crossix Privacy Notice for Consumers Opt-out of Crossix Advertising and Measurement Products

Interested in learning more about how Veeva Crossix can move your business forward?

Contact Us