Preparing for a Launch: Pharma’s High-Stakes Gamble
Host: Florian Schnappauf, Vice President, Enterprise Commercial Strategy, Europe, VeevaGuest: Andy Eeckhout, Head of CRM & Digital Solutions, Global Commercial Excellence, ADVANZ PHARMA
Florian Schnappauf speaks to Andy Eeckhout of ADVANZ PHARMA ensuring launch success. Preparing for a launch is a high-stakes gamble for all biopharma companies, particularly those focused on rare diseases. Andy explains how ADVANZ uses data to prepare for a launch, scale across multiple markets, and help MSLs get up-to-speed quickly for an in-depth scientific discussion with experts.