Marketing Analytics

Improve Direct-to-Consumer
Marketing Performance

Measure the impact of DTC advertising on health outcomes.

Speak to an Expert

75 %

of new patient starts are influenced by coordinated DTC and HCP advertising

33 %

of digital impressions are on streaming TV and online video

10 x

higher audience quality with custom-built audience segments

Source: Veeva Crossix

Trends in HCP and DTC marketing

Through the first half of 2023, Veeva Crossix data showed health brands diversifying their media mix to reach patients and HCPs in more targeted ways.

See Infographic

“Crossix provides us with early audience quality data and gross conversion data so we can continuously optimize and improve results.”

Jay Aiyar
Associate Director, Omnichannel Analytics, Takeda
Tips & Insights

Data-driven marketing at scale

Bayer: Leveraging patient marketing data to drive HCP engagement

Read Article
Havas: Best practices for 2024 biopharma campaign success

Read Article
Takeda: Combining top-down and bottom-up marketing measurement

Read Article

Marketing analytics solutions

Better target, measure, and optimize your DTC campaigns.

Crossix Consumer Digital

Measures and enables optimization of DTC digital media and websites.

Crossix TV

Measures and enables optimization of direct-to-consumer national linear TV.

Crossix Prime Segments

Custom-built segments to reach an advertiser’s most qualified audience.

Crossix Reach Segments

Reach a targeted, yet broad audience of health consumers.

Ready to maximize the impact of
your marketing investment?

Contact Us