Veeva Crossix
Improve Marketing Effectiveness
with Veeva Crossix
Leverage modern, privacy-safe analytics to better target and measure HCP and patient marketing.
Learn insights from the 2023 Trends in HCP Omnichannel Engagement Report
Activate and evaluate marketing performance
Reach qualified health audiences across media channels and measure the impact of advertising on health behavior.
Crossix Measurement Suite
Connect Marketing to Health Outcomes
Measure and optimize HCP and patient marketing based on the metrics that matter most—patient behavior.
![https://www.veeva.com/wp-content/uploads/2024/05/Website-Image.png](https://www.veeva.com/wp-content/uploads/2024/05/Website-Image.png)
Crossix Audience Segments
Reach HCPs and Patients Across Channels
Privacy-safe solutions to engage target audiences across digital, programmatic, social media, and targeted TV.
![https://www.veeva.com/wp-content/uploads/2024/06/veeva-crossix-prime-segments@2x.png](https://www.veeva.com/wp-content/uploads/2024/06/veeva-crossix-prime-segments@2x.png )
Prime Segments
Custom-built segments to reach precise health audiences.
Reach Segments
Deliver advertising to key health consumers.
HCP Segments
Reach HCPs, at scale, across programmatic, social media and endemic sites.
Targeted TV
Target health audiences through addressable TV, connected TV and and data-driven linear TV buys.
Crossix Custom Analytics
Deeper Insights for Omnichannel Marketing
Use connected data for patient profiling, field suggestions, and more.
![https://www.veeva.com/wp-content/uploads/2024/06/crossix-custom-analytics-image-540x525@2x.png](https://www.veeva.com/wp-content/uploads/2024/06/crossix-custom-analytics-image-540x525@2x.png)
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Industry Insights
Read interview
Bayer’s omnichannel marketing best practices
![](https://www.veeva.com/wp-content/uploads/2022/08/the-evolving-mix-of-health-brands.png)
Read report
2023 trends in HCP omnichannel engagement
![](https://www.veeva.com/wp-content/uploads/2023/05/crossix-hcp-omnichannel-engagement-trends-report.png)
Learn core requirements
5 things to look for in a marketing analytics partner
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Learn how to increase ROI
A guide to audience targeting for health brands
![](https://www.veeva.com/wp-content/uploads/2023/07/AT-Blog_Tile-340x240_v4.png)
Learn more
Five best practices to improve audience targeting
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Learn about TV attribution
Advances in linear TV measurement
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Read case study
Takeda combines top-down and bottom-up marketing measurement
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Read case study
Bayer leverages patient marketing data to drive HCP engagement
![](https://www.veeva.com/wp-content/uploads/2023/07/Bayer-Leverages-Patient-Marketing-Data-to-Drive-HCP-Engagement.png)