Agenda
Wednesday, 18 September
Welcome to the 2024 Veeva APAC Summit in Sydney! Grab a cup of coffee and mingle with fellow attendees.
A warm welcome as we open the 2024 Veeva APAC Commercial Summit in Sydney! Hear from General Manager Asia, Damian Kelly, on the latest updates on Veeva’s vision for the Life Sciences industry, and our exciting announcement for the CRM Suite and Data Cloud from Giorgio Castellini – Senior Director CRM Product Management APAC, and Tristan Tan – VP Data & Analytics Asia. Then, join us for a Leaders Interview with a customer, followed by the Veeva Hero Awards as we celebrate the 2024 Veeva Heroes!
General Manager, Asia
General Manager, APAC
Sr Director, CRM Product Management APAC
VP, Data & Analytics, Asia
Director- APAC Commercial Strategy
Enjoy morning break with delectable bites and coffee & tea.
Join us for a deep dive into the vision and roadmap for Vault CRM, and learn about all the new modules and features we are working on.
Senior leaders from Veeva customers share how they are enabling their next generation engagement models through more harmonized, modern, and accurate customer data. They also reflect on how the adoption of Veeva OpenData has helped them on this journey.
Learn how pharma is evolving the HCP engagement model to help HCPs take more accurate and confident treatment decisions.
Learn how easy it is to move from Veeva CRM to Vault CRM, and how we are going to partner and work with you along the way.
How do we unlock the value of good customer data for field teams and end users? Veeva customers share how they use Veeva OpenData’s integration features to improve ‘data interactivity’ with field teams, ensuring end users actively use and benefit from high quality data.
Hear a case study on how customers undertook a big regional transformation program by leveraging data and tech, resulting in an accurate HCP segmentation and targeting to achieve strategic growth outcomes.
See the new Email Builder in action, and learn how marketers can rely on this content creation feature to drive compliance and provide guidelines for usage in the field.
Recommended Emails is a powerful feature designed to support field executed email campaign directly in CRM. Learn how to design an email campaign and rely on approved content, existing consent and the well established relationship between HCP and field user for a higher engagement rate.
Relish in a delicious lunch buffet and network with fellow attendees.
Learn about Veeva’s AI vision and roadmap to enable AI in the pharma industry, and hear from ZS what exciting innovation they have in store to support field execution and efficiency.
From Plan to Execute, Track to Optimize: Learn how pharma companies use Veeva’s Data to expand digital reach and optimize product launch.
Roles of Field Medical are evolving. Pharma companies are exploring the best way to shape the future of Field Medical teams. Hear from Veeva on how to leverage data, software and insights to empower Medical Reps for effective interactions and measure their impacts.
Veeva CRM Engage is a digital engagement platform that makes it easy to create two-way interactions and lasting connections with HCPs. This session dives into the analytics capabilities of this platform and how it can help deliver a 360 degree view of your customers.
See how Veeva’s Order Management enhancements have allowed the field force and the home office to better manage Order Capture, inventory management and flexibility in deliveries.
Transitioning to Vault Platform means that we are now unshackled, and can build new products to support the specific needs of the life sciences industry. Learn the details and roadmap of the Service Centre and Campaign Manager products, and see the two products in action.
A pharma customer leverages Veeva Link’s “deep profiles” for a more tailored, timely, and compelling engagement of key customers – highlighting the best practice processes and non-confidential data it is using to prioritise KOLs and develop engagement plans to support pre-launch market preparation.
Explore the Art of the Possible when it comes to the content supply chain by understanding Vault PromoMats’ key/new features and best practices. Dig deeper into how you can adopt this new operating model while avoiding/mitigating common challenges we’ve seen in the industry. We will dive into topics like modular content, change management, process optimization, and performance tracking.
With the ‘single source of truth’ stored in Vault, Veeva customers are increasingly looking for ways to integrate with Vault. This session will look at some use cases and the ways Vault’s APIs are used to make this happen.
MyInsights is now a core component of Vault CRM, and allows for customised UI experience on CRM. Learn how to drive your business and surface the current information at the right time, see what Studio can offer, and hear the roadmap for the product.
Refresh at the afternoon break with snacks and coffee & tea.
Wrap up a day of learning with some canapes and drinks with your peers and new connections!