Agenda

Wednesday, 18 September

8:00 - 18:00

Registration Opens
08:00 – 09:00

Welcome to the 2024 Veeva APAC Summit in Sydney! Grab a cup of coffee and mingle with fellow attendees.


Plenary
09:00 – 10:45

A warm welcome as we open the 2024 Veeva APAC Commercial Summit in Sydney! Hear from General Manager Asia, Damian Kelly, on the latest updates on Veeva’s vision for the Life Sciences industry, and our exciting announcement for the CRM Suite and Data Cloud from Giorgio Castellini – Senior Director CRM Product Management APAC, and Tristan Tan – VP Data & Analytics Asia. Then, join us for a Leaders Interview with a customer, followed by the Veeva Hero Awards as we celebrate the 2024 Veeva Heroes!

Dave Pearce Takeda
General Manager Oceania
Damian Kelly Veeva
General Manager, Asia
Giorgio Castellini Veeva
Sr Director, CRM Product Management APAC
Tristan Tan Veeva
VP, Data & Analytics, Asia
Daniel Bacon Veeva
Principal, Business Consultant APAC

Morning Break
10:45 – 11:15

Enjoy morning break with delectable bites and coffee & tea.


Connected Software
11:15 – 12:00

Join us for a deep dive into the vision and roadmap for Vault CRM, and learn about all the new modules and features we are working on.

Giorgio Castellini Veeva
Sr Director, CRM Product Management APAC

Connected Data
11:15 – 12:00

Senior leaders from Veeva customers share how they are enabling their next generation engagement models through more harmonized, modern, and accurate customer data. They also reflect on how adoption of customer data has helped them on this journey.

Felipe Ramirez Bayer
Business Excellence Lead ANZ
Prajni Sadananda Eli Lilly
Director, Customer Insights & Reach Capabilities
Cassandra Barker Veeva
Senior Director, OpenData, APAC

Connected Engagement
11:15 – 12:00

Learn how pharma is evolving the HCP engagement model to help HCPs take more accurate and confident treatment decisions.

Ghay Haidar Farmaforce
General Manager
Kate Bentley Gilead Sciences
Senior Director Commercial Operations
Simon Scott Sanofi
Head of Business Operations and Support
Daniel Bacon Veeva
Principal, Business Consultant APAC
Shafi Hussain Veeva
VP, Business Consulting Lead – Asia

Connected Software
12:00 – 12:45

Learn how easy it is to move from Veeva CRM to Vault CRM, and how we are going to partner and work with you along the way.

Giorgio Castellini Veeva
Sr Director, CRM Product Management APAC
Rahul Bose Veeva
Director, Commercial Services – Asia Pacific

Connected Data
12:00 – 12:45

Discover how high-quality customer data can transform data governance and what this could mean for commercial excellence. Veeva customers share how they leveraged OpenData to ensure data usability, quality, and connectivity.

Prashant Joseph (P) Veeva
Principal Consultant, APAC, Commercial Services

Connected Engagement
12:00 – 12:45

Understand how innovation in pharma go-to-market (GTM) model planning and execution is helping commercial teams derive competitive advantage.

Sushant Aggarwal Veeva
Principal Business Consultant – APAC

Lunch & Connect
12:45 – 13:45

Relish in a delicious lunch buffet and network with fellow attendees.


Connected Software
13:45 – 14:30

Learn about Veeva’s AI vision and roadmap to enable AI in the pharma industry, and hear from ZS what exciting innovation they have in store to support field execution and efficiency.

Yi Ching Yeoh (YC) Veeva
Product Expert, CRM

Connected Data
13:45 – 14:30

From Plan to Execute, Track to Optimize: Learn how pharma companies use Veeva’s Data to expand digital reach and optimize product launch.

Ansh Juneja (AJ) Veeva
Senior Business Consultant – APAC
Hyejune Lee Veeva
Manager, Data Strategy, APAC
Sumanth Kambhammettu Veeva
Director- APAC Commercial Strategy

Connected Engagement
13:45 – 14:30

Roles of Field Medical are evolving. Pharma companies are exploring the best way to shape the future of Field Medical teams. Hear from a customer and Veeva on how to leverage data, software and insights to empower Medical Liaisons for effective interactions and measure their impacts.

Robin England AstraZeneca
Associate Director International Medical Excellence
Dr Krishan Thiru Pfizer
Medical Director
Jelson Attathra Veeva
Product Expert, CRM
Shafi Hussain Veeva
VP, Business Consulting Lead – Asia

Innovation Theatre
13:45 – 14:30

Discover how our Approved Email innovations enable Marketing teams to leverage this channel for maximum impact. Recommended Emails allows Marketers to create tailored email campaigns for execution through the effective Rep email channel. Email Builder enables Marketers to embed compliance guidelines into a flexible email template, which reps can personalise for their intended audience.

Rahul Emmanni Veeva
Consultant

Connected Software
14:30 – 15:15

Transitioning to Vault Platform means that we are now unshackled, and can build new products to support the specific needs of the life sciences industry. Learn the details and roadmap of the Service Centre and Campaign Manager products, and see the two products in action.

Jelson Attathra Veeva
Product Expert, CRM

Connected Data
14:30 – 15:15

A pharma customer leverages Veeva Link’s “deep profiles” for a more tailored, timely, and compelling engagement of key customers – highlighting the best practice processes and non-confidential data it is using to prioritise KOLs and develop engagement plans to support pre-launch market preparation.

Daniel Bacon Veeva
Principal, Business Consultant APAC

Connected Engagement
14:30 – 15:15

Explore the Art of the Possible when it comes to the content supply chain by understanding Vault PromoMats’ key/new features and best practices. Dig deeper into how you can adopt this new operating model while avoiding/mitigating common challenges we’ve seen in the industry. We will dive into topics like modular content, change management, process optimization, and performance tracking.

Arielle Wong Veeva
Senior Business Consultant, Commercial Content – APAC

Innovation Theatre
14:30 – 15:15

Myinsights is now a core component of Vault CRM: understand the vision of MyInsights as a framework to tailor the user experience and surface critical field insights. Hear from our team how you can blend intelligence and personalization throughout CRM using MyInsights, including AI use cases. See how you can rely on Studio, our click-not-code editor, to create rich dashboard and quickly deploy them to the field.

Prashant Joseph (P) Veeva
Principal Consultant, APAC, Commercial Services
Johnson Luo Veeva
Associate Consultant

Afternoon Break
15:15 – 15:45

Refresh at the afternoon break with snacks and coffee & tea.


Plenary
15:45 – 16:45

As HCPs get more selective, pharma companies are continuing to test various approaches to be accessible at their moment of need. In this discussion, we will hear from a panel of seasoned HCPs on their expectations from pharma on content, channels and engagement opportunities to create lasting value for HCPs and patients.

Dr Martin Ugander Advanced ECG Systems
Founder
Dr Divya Jammalamadaka Parramatta Medical Centre
General Practitioner
Sumanth Kambhammettu Veeva
Director- APAC Commercial Strategy

Join General Manager APAC, Sudhir Kandarth, as we close the 2024 Veeva APAC Commercial Summit in Sydney with key reflections from the day.

Sudhir Kandarth Veeva
General Manager, APAC

Evening Reception
16:45 – 18:00

Wrap up a day of learning with some canapes and drinks with your peers and new connections!