Vibhuti is a Commercial and Strategy leader having 15 years of experience in driving complex business transformation agendas focused on growth and profitability across Indian and global healthcare organizations (Pharma, Medical Devices, Diagnostics and Health-Tech) using levers of meticulous strategizing, focused execution, and cultural revitalization.
In her last role as part of leadership team at Cipla, she led the Strategy and Commercial Excellence function (a team of 90 members) for a billion-dollar India prescription business. Her work spanned all key aspects of strategy development and execution, acquisitions and partnerships, digital transformation and sales and marketing strategy. She led the commercial operations of 10,000+ sales force – effectiveness (SFE) and automation (SFA), capability development, data analytics and CRM management.
She had a life changing experience through COVID era driving sales transformation, business restructuring and expansion in extra urban areas, adopting newer ways of field operations, driving omnichannel marketing campaigns and customer engagement, manpower optimization, building of ‘single source of truth’ (SSOT) of data, simplifying processes and deploying large scale tech solutions and systems.
Vibhuti has a high degree of passion and determination to renew, transform, build, and lead new-age business models grounds up driving business outcomes across organizational functions. She has built a diversity of perspective and knowledge that is a fundamental need in today’s complex business environment, building trust, driving change and communicating effectively across levels.
Her excellence focused, has a talent mindset, and believes in nurturing a positive work culture to bring out the best in her teams. During her consulting stint, she has advised PE clients and large cos. on investment decisions and designed strategies specific to top-line growth, business transformation, market entry, commercial diligence, and operating model redesign across Indian and global companies.