Veeva Crossix Data Platform
The Industry’s Most
Comprehensive Data Set
World-class technology platform built for the development and
delivery of large-scale patient data and analytics.
Learn how a connected data approach to sales and marketing can improve marketing effectiveness
Connecting Health and Non-health
Data in a Way Never Before Possible
Our modern approach to analytics uses technology to combine large-scale data sets in a privacy-safe way. The Crossix Data Platform includes Rx, OTC, clinical, claims, consumer, hospital, media data and more, representing more than 300 million health lives.
The Industry’s Most Comprehensive Data Set
300+
Million US Patients
99%
of all US HCPs
Our Data at a Glance
Prescriptions
- Patient (Age, Gender, Geo)
- Rx (Date, Product, Quantity, Number of refills)
- Prescriber (HCP/Specialty, Office visit, Date)
- Cost (Payment type, Payer info)
- Pharmacy (Specialty payer/Payer type)
Prescriptions +
Clinical/EHR
- Medical history (Treatment history, Doctor visits)
- Patient (BMI, Weight, Blood pressure, Cholesterol level, Diagnosis)
- Physician notes
- Lab and test results
- Real-World Data (RWD)
Clinical & EHR +
Medical Claims
- Diagnosis
- HCP administered drugs (injections, vaccinations, intravenous drugs)
- Procedures
Medical Claims +
Specialty/Mail Order
- Drugs distributed through specialty pharmacies
- Pharmacy information (Specialty payer/Payer type)
- eRx information
Specialty & Mail Order +
Hospital/Patient
- Drugs, diagnoses, tests, labs and procedures conducted in hospital/inpatient setting
- Re-hospitalization
- Longitudinal linkage of outpatient and inpatient treatment
Hospital & Patient +
Media
- TV (Set top box data)
- Digital (Cross internet, Publishers)
- Print (Subscriptions)
- POC (HCP offices)
- CRM (Client’s database vendors)
- EHR/HCP messaging (EHR companies)
- Sales Calls (Client)
Media +
Consumer Demographics
- Demographics (Age, Race, Profession, Marital status, Gender, Geo, Children in HH, Education)
- Financials (Credit cards, Investments, Income, Home value)
Consumer Demographics +
Interests/Activities
- Interests (Health interests, Travel, Pets, Social network activity, Hobbies)
- Activities
Interests & Activities +
Purchasing Behavior
- Media Preferences (Propensity to buy over certain channels – Internet, Mail, Phone, TV, etc)
- Buying & Shopping Activity
Purchasing Behavior +
Industry Insights
The healthcare marketing industry is rapidly evolving. Read more about how today’s news stories will impact your business.
PM360 Focus on Connected TV
Hear from Sarah Caldwell and other experts on the impact of connected TV
Top Biopharma Brands Reach Audiences 10x More Qualified with Veeva Crossix Prime Segments
Veeva Crossix helps 16 of the top 20 biopharmas more efficiently reach clinically relevant patients.
New Insights Support the Rise in Multicultural Initiatives
Veeva Crossix releases new insights to support biopharma marketers who are trying to reach historically underserved populations and execute diversity, equity, and inclusion (DEI) strategies.
The Data and Methodology Powering the Veeva Crossix Data Platform
Explore the data sources and methodology used to generate actionable insights for health brands.
Takeda Combines Top-Down and Bottom-Up Marketing Measurement
Learn how Takeda uses marketing mix modeling and Crossix data to drive better optimizations and more cost-effective media campaigns.
4 Tips for Thriving in the Evolving Digital Advertising Landscape
Learn how to use data to improve advertising performance despite disruptions like cookie deprecation.