Get more tips from GSK on ensuring digital asset management success.

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When you’re implementing a DAM (digital asset management) and you’re thinking about the change component asset, a lot of us will go around and talk to our stakeholders about it saving time and money for the organization, and that makes sense, but you need to be thinking about what’s in it for them. You need to talk to your audience about what this new capability is going to achieve for them on a daily basis.

The other thing that’s important to note here is you really need to have the voice of senior leadership in the company. If the company or the business you’re talking to has not heard this from their leadership, they will not think this is a priority for them. So, it’s really important that leadership is seeding the market, if you will, and make sure everyone knows why we’re doing this. The other thing to note, too, is do not underestimate your service and support model. You want to make sure that all the good work you do on the front end to deploy the system, that you’ve got the proper support and make sure users are having a good experience even after deployment.

One of the quick wins for us in rolling out Veeva Vault PromoMats with both the MLR capability and the DAM functionality was that companies are generally required to follow copy approval, and therefore would be also mandated to use the DAM as part of that end-to-end content factory.