Articles
5 Ways to Maximize Medical
Congress Impact with Deep Data
Learn how deep congress data helps MSLs find the right events, identify key experts, and streamline planning—saving time and enhancing engagement.
By David Medina Tato
Despite the growing need for HCP education, medical affairs spending has remained flat in recent years. With limited resources, MSLs must find ways to work more efficiently—especially at medical congresses, where selecting the right events, identifying key experts, and capturing critical insights can be time-consuming.
Equipping your medical team with deep congress data can drastically reduce the time spent on manual research and outdated spreadsheets. The time saved can then be reinvested in optimizing congress planning and execution.
1. Find the most relevant congresses
Link Key People provides unrivaled depth and breadth, covering 150,000+ annual congresses and events at the global, national, regional, and local levels.
Powerful search capabilities and full agendas with contributors can help you identify your company's highest-impact events.
“Our MSLs have discovered local congresses previously unknown to them, enhancing scientific engagement with increasingly relevant stakeholders.”
Feature spotlight:
In addition to searching by topic and location, you can filter for geographic reach and contributions from your favorite experts. You can also search for a congress series.
2. Effectively prepare for upcoming events
Link Key People combines machine learning with the expertise of 2,000+ human data curators to deliver extensive, high-quality congress coverage. Its intuitive design makes it easy to find the insights you need to prioritize your time and resources effectively.
Feature spotlight:
The overview page provides a complete picture of a congress and its reach. Find the top people, associations, trending X tags, and sponsors shaping the conversation before, during, and after the event
Additionally, the overview page is personalized for you, recommending sessions based on your interests, favorite topics, and preferred experts. It also highlights contributors from your favorites list, ensuring you stay informed about your key people.
3. Identify and engage relevant contributors
Quickly find the most relevant congress contributors and create lists for easy reference. With in-depth profiles on scientific, digital, and clinical leaders, Link Key People helps you personalize your engagements with experts during the event.
Feature spotlight:
Find relevant contributors in multiple ways. Beyond searching by favorite experts, position, and location, you can filter by association membership and reach to identify the most influential thought leaders. Easily share one-page overviews of key contributors with your team to support personalized engagements.
4. Plan your day around important sessions
Easily search for relevant sessions with Link Key People. Discover new and emerging experts to engage and monitor the scientific conversation by attending the most insightful presentations.
Feature spotlight:
Full agendas with sessions listed by date are included. In addition to position, you can filter by topic and sponsor to easily identify which competitors are active at the event.
5. Monitor digital conversations
With Link Key People, you can monitor the digital conversation surrounding a congress in real time on X (formerly Twitter).
Feature spotlight:
You can filter X posts by topic and expert, allowing you to focus your analysis on the digital conversations that matter most. Congresses can also be added to your Favorites for quick access.
