Crossix Solutions

Crossix partners with the leading healthcare and media companies to plan, measure, and optimize their marketing initiatives. Data-driven and data-proven, Crossix’s patented methodology and cutting-edge technology make the critical connections between disparate data sets that other analytics providers simply can’t. With deep, multi-channel consumer and healthcare professional (HCP) expertise, Crossix delivers hard-to-come-by audience and campaign insights to inform strategic business decisions. Leveraging its proprietary network of Rx, OTC, and medical data, Crossix pinpoints the tactics, programs, and channels that generate incremental sales – all while preserving patient privacy as mandated by HIPAA. Crossix’s groundbreaking HCP solutions help pharmaceutical marketing and sales teams achieve meaningful improvements in their personal and non-personal promotion targeting efforts, by 15% or more. Going beyond prescribing data (NRx/TRx) alone to provide a more holistic view of physicians, Crossix’s innovative approach connects physician data to actual and predictive patient health behaviors to enhance HCP targeting and measurement. Founded in 2004, Crossix is headquartered in New York City.