"It’s crucial for field teams to capture interactions with all stakeholders, not just physicians. We have partnered with Veeva to improve our CRM database, ensuring our teams focus on the right stakeholders. We now have a solid database that expands to even payers and nurses."
- Andy Eeckhout, Head of CRM & Digital Solutions, Global Commercial Excellence, ADVANZ PHARMA
Florian Schnappauf interviews Andy Eeckhout of ADVANZ PHARMA about ensuring launch success. Andy explains how ADVANZ uses data to prepare for launches, scale across markets, and help MSLs quickly engage in detailed scientific discussions, especially for rare diseases.
Hear more from the What Pharma Needs Next Veeva podcast series.
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