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"The difference from other platforms is the data quality and the UI. We've had very positive user feedback, which has led to high adoption." - Andreas Gerloff, Global Head of Medical Customer Excellence, Bayer AG

Company Type Large Biopharma

Headquarters Leverkusen, Germany

Featured Solutions Veeva Link Key People

Additional Solutions Veeva Commercial Cloud Vault CRM Veeva OpenData Vault Clinical Vault Quality Vault RIM

Andreas Gerloff shares learnings from Bayer’s rollout of Link Key People across medical and commercial teams. Hear how they are using Link data to gain a 360-degree understanding of their customers and improve engagements.

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