Bayer AG: Driving Insights and Efficiencies with a Global Data Model
"Harmonizing data globally allowed us to create a true customer 360 view, seamlessly consolidating CRM, Link, and campaign data into one scalable report."
2024 Veeva Hero, Stefan Schmidt, shares how Bayer AG is harnessing insights and eliminating data friction by globally harmonizing data across 40+ markets.
Hear from Bayer’s Senior Vice President – CIO on how unified customer data is improving customer experience.
