“Partnership is key. Make sure you’re in constant conversation
and connection with your health audience targeting partner.” - Alexandra Gilson, VP, Paid Social, Department Lead, CMI Media Group
and connection with your health audience targeting partner.” - Alexandra Gilson, VP, Paid Social, Department Lead, CMI Media Group
As the media landscape evolves, health audience targeting has emerged as an effective tool for health brands to reach highly qualified audiences. Like any media campaign, consistent performance evaluation, optimization, and partnership are critical for success.
Read Five Best Practices to Improve Audience Targeting for more tips you can apply to your strategy today.
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