“By uniting commercial and medical data and marketing functions, we’re able to meet our customers’ needs no matter where they are in the customer journey.”
- Erica Taylor, Vice President, Chief Marketing Officer, Genentech
Hear how Erica Taylor, vice president, chief marketing officer at Genentech is bridging marketing ops, IT, and MLR to create meaningful content experiences for customers.
Learn more on how to support the customer journey with content excellence.
More Customer Stories
Merck KGaA, Darmstadt, Germany: Building the Foundation for Omnichannel Content Excellence
Watch How They Achieved Excellence
Watch How They Achieved Excellence
Establishing an Omnichannel Content Strategy at Bristol Myers Squibb
Read Content Strategy Blog
Read Content Strategy Blog
3 Tips From Roche to Help You Build a Global Pharma Content Strategy
Read Top Tips Blog
Read Top Tips Blog