“Veeva CRM Events Management was seen as a critical cog in the delivery of our vision, as it allowed harmonization as opposed to standardization.”
- Dave Yates, Global Product Director, GSK
Learn how GSK overcomes challenges and gains buy-in to execute an effective global events strategy as part of the customer journey with Veeva CRM Events Management.
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See Events Management Video
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See How In the Video
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Hear About Sobi’s Approach