Havas Media Network: Breakthroughs in Audience Targeting for Health Brands Part 1

Designed for precise patient populations, Crossix Prime Segments are smaller in scale and deliver a higher audience quality—up to 10x more targeted than scale segments. Annie Kim, director of digital investment, Havas Media Group, and Jeremy Mittler, senior director, Crossix Audience Segments, discuss how health audience segments deliver more targeted messaging throughout the patient journey.

Brands, Agencies, and Data Partners Work Together to Deliver More Effective Campaigns

Collaboration and shared expertise across teams are essential for bringing a media plan to life.

Engage Users Throughout the Patient Journey

Different messaging should resonate specifically at various points in a patient’s journey.

Set Up Your Campaign for Success

Once your segments are created, consider implementing a measurement framework to support ongoing optimizations.

Watch Part 2 to learn more about best practices to engage your most valuable audiences. The full presentation is available on demand here.

Find out how Veeva Crossix Prime Segments can help you better target patients and improve media efficiency by reaching highly qualified health audiences.