Modern Data Drives
Patient-Centricity
“We need to treat data as our innovative capability, the fuel for the future. It's going to give us the opportunity to show up differently, better, more precise.”
Hear Deirdre Diener, senior director of digital transformation at J&J Innovative Medicine and Pete Stark, EVP of commercial strategy at Veeva, discuss taking a modern approach to patient-level data and finding innovative ways to fuel high-impact commercial initiatives.
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ANI Pharmaceuticals: Triggering Daily Field Team Suggestions for Dynamic Targeting
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Veeva Compass Modernizes Prescriber Data with New Approach Designed for Today’s Complex Therapies
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Takeda Maximizes Promotional Effectiveness with Patient Data
