Lundbeck: The Omnichannel Ambition
and the Road to Get There
"Technology is at the center of building new capabilities. That is really what
is enabling the change, be it the data lake, advanced analytics, or Veeva CRM
in practice. It is driving what we are doing, and it's also driving the processes
and skills that we need to have to really make omnichannel work."
Lundbeck discusses its digital transformation journey and how the engagement strategy fits into this vision.
