ROVI: Building a Global Approach to Events as Part of Omnichannel Vision
“We need to deliver a single event solution for all event types, embedded in CRM, but with enough flexibility to meet local requirements and get the affiliates on board. Veeva gave us exactly what we were expecting. And with the help of Veeva Services, we shortened the roll-out time from months to weeks.”
ROVI’s International CRM Senior Manager, Andriu Urbina de Almeida talks about navigating the challenges of pharma event management amidst a fragmented approach across European affiliates. With the help of Veeva Services, ROVI is streamlining processes and taking incremental steps toward enhancing its omnichannel strategy.
Event technology directly impacts the execution of every event a biopharma company runs. See how this guide can help you maximize your event investment.
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