"With our large-scale data analytics, we can move from internal activity metrics to a more patient-centered approach to measuring impact."
- Tim Hylan, Lead, Internal Medicine Field Medical Group, Pfizer
Learn how this large biopharma identified and quantified patient journeys to define new medical engagement strategies and drive meaningful impact measurements.
More Customer Stories
Measuring the Impact of Medical Affairs
Read Impact Paper Part 1
Read Impact Paper Part 1
Closing Care Gaps Using Deep KOL Data
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Watch Video
Navigating the New Medical Affairs Landscape: Data, Impact, and the Evolving MSL Role
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Watch Podcast