UCB’s Approach to Rare Disease Marketing
“Patient marketing is very important because of the impact on patients’ lives and their families. At UCB we leverage Crossix’s advanced targeting solutions for our rare disease DTC advertising to empower patients and set them up for success with their physicians.”
Hear how UCB uses advanced targeting solutions to reach patients and campaign measurement to demonstrate ROI.
Learn new insights across DTC marketing campaigns in the 2022 Trends in Health Advertising Report.
More Customer Stories
Explore and learn more
Read Customer Story
A Unified Audience Targeting Strategy Leads to a 46% Increase in Conversion Rate
Read Customer Story
Takeda Combines Top-Down and Bottom-Up Marketing Measurement
Read Customer Story
Sanofi: Omnichannel Excellence Across HCP and DTC Marketing