Digital Asset Management for Life Sciences Forum

Hear how Roche defined a centralized approach to content strategy across the decentralized Roche-Genentech organization. They’ll share how they managed to make this a reality, always with the customer experience in mind.

Speakers:
Samantha Knott, Global Customer Operations Lead, Roche
Cara Pellegrini, Sr. Director, Business Practices Group, Genentech

Merck KGaA, Darmstadt, Germany shares a blueprint of how they are tracking and adapting digital content usage to deliver a more holistic content journey. Discover how they built a clear standard operating procedure using a simple content roadmap and learn how to implement it in your own organization.

Speaker:
Fabienne Vanderpoel, Global Head Business Optimization, Merck KGaA, Darmstadt, Germany

Learn how LEO Pharma created an integrated digital ecosystem to optimize engagement for existing products and new launches. This approach also helped LEO Pharma ensure more impactful interactions, efficiency gains, and better alignment across markets for content creation and re-use.

Speaker:
Kasper Jerlang, Head of Global Digital Marketing and Engagement, LEO Pharma

See the evolution of the marketing technology industry after a decade of exponential growth and what to expect a decade ahead. Deep dive into several best-in-class marketing stacks and frameworks and get a glimpse of how “citizen developer” tools are enabling a broader set of marketing capabilities. Finally, learn more about agile marketing and designing your marketing technology in this changing landscape.

Speaker:
Scott Brinker, Editor, Chiefmartec.com

Discover upcoming DAM innovations, and ask anything to the Veeva team