Sales planning processes need to evolve to address the industry's shift to digital
Rise in adoption of
digital channels
Need for agility and
flexibility in markets
Shift from a territory to an
account-focused approach
Life sciences companies are moving to a fast and agile sales planning approach
Boehringer Ingelheim
Building an Automated and Agile Sales Planning Approach
Markus Fuelber, Global Process Owner, Territory Management & Customer Engagement Planning
Jose Durini, IT Capability Lead, Targeting & Segmentation and Territory Management
LEO Pharma
Simplifying Commercial Operations
Helene Slee, Global Commercial Operations Manager
Astellas
Improving Organizational Agility
Ian Knowlton, Senior Director, Commercial Operations
Johan Brus, Associate Director Customer
Excellence & Business Solutions
Svenja Buerger, CRM Expert
How can digital alignments and the right channel mix
drive more impactful customer interactions?
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