Eighteen months ago, 60% of HCPs were accessible to biopharma — today, it sits at 45%. Biopharma needs a customer-centric, data-driven approach to maximize every interaction. Transforming the HCP engagement model is inevitable to achieve this, yet many are uncertain where to start. Watch this on-demand webinar to learn how Shionogi elevated its HCP engagement with an omnichannel commercial model to achieve:
- Commercial effectiveness with data-driven segmentation and targeting
- Global Governance with local flexibility
- An increase in rep productivity with smarter targeting
More Customer Stories
A Unified Field Planning Approach to Achieve Omnichannel Engagement
Learn About Their Strategy
Learn About Their Strategy
Driving Customer-Centric Field Planning with Experts from LEO Pharma and Sanofi
Discover More in the Blog
Discover More in the Blog
CSL Behring Decreases Field Planning Time by Up to 50%
Learn From Their Success
Learn From Their Success