Madrid | Tuesday, 19 – Thursday,
21 November, 2024
Moving the Industry Forward
Agenda
Tuesday, 19 November
Wednesday, 20 November
Join Chris Moore, Matt Farrell, and Arno Sosna to explore major innovations in commercial and medical. Find out how Veeva is building next-generation capabilities connecting software and data, and gain insights from industry leaders as they share strategies that better serve patients and healthcare professionals.
Global Head of Digital and IT
Senior Vice President, Global Medical Affairs Digital and Technology
Head of Global Customer Experience Excellence and Business Steering
General Manager, CRM Products
President, Veeva Europe
Executive Vice President, Strategy
See how Vault CRM Suite innovations unify sales, marketing, medical, and service on a single life sciences-specific platform for personalized HCP journeys, streamlined operations, and better patient outcomes.
General Manager, CRM Products
VP, CRM Product Management, Europe & LatAm
Vice President, Commercial Strategy Europe
Discover how Dr. Samin Saeed at GSK has led MLR transformation across the industry, established culture as a catalyst for change, and is aiming to modernize medical affairs with AI. We’ll share the latest Vault PromoMats and Vault Medical direction and announcements.
Vice President Early Assets Medical
Vice President Strategy, Commercial Content Europe
Learn how Bayer AG uses insights from Link to unlock cross-functional collaboration and deepen customer engagement.
Global Head of Medical Customer Excellence
Vice President, Strategy, Link Global Strategic Accounts
Vice President, Data Cloud Strategy
Bayer AG shares its experience of having globally harmonized data with Veeva OpenData and Network, covering implementation, field force feedback, cross-country collaboration, and more.
Group Product Manager
General Manager, Link and OpenData
Learn how to leverage the Vault platform and Veeva’s AI partner ecosystem to enable pharma companies with high-value use cases that boost customer engagement, streamline content, and reimagine the rep experience.
Vice President, Alliances
Head of South EU, Commercial Solutions & Strategy
The right content operating model is essential to ensuring the effective and efficient execution of your content strategy. Join your peers for a discussion on different approaches to refining and optimizing this model. Due to limited seating, please reach out to your Veeva contact to register.
Practice Manager, Content Business Consulting
Team Manager Commercial Content Business Consulting
Learn how to empower data-driven decision-making within your teams by consolidating various data in CRM. With no-code customization options, make your CRM as unique as your business.
Product Expert
Veeva teams will outline steps for the industry to adopt the Commercial Content Kernel for Life Sciences within Vault PromoMats.
Senior Consultant, Commercial Content
Discover how to achieve cross-functional visibility to expert engagements using Link Key People. Add Link Workflow to further increase the impact and efficiency of your engagement planning.
Product Lead, Link Workflow
See how Vault CRM Suite unifies sales, marketing, medical, and service on a single platform for personalized HCP journeys, streamlined commercial operations, and better patient outcomes.
Solution Consultant
Senior Manager, European Solution Consulting, Commercial
Learn how Vault MedInquiry supports end-to-end medical information management, from intake to fulfillment, and more.
Solution Consultant
Explore recent innovations in Vault PromoMats that accelerate the publication of compliant content, as well as new features to support the user experience and adoption.
Solution Consultant, Commercial
Discover how standardized data structures ensure accurate, up-to-date software, and data connectivity.
Senior Solution Consultant
Learn more about the transformative potential of GenAI for life sciences content creation. Shaman’s content authoring platform is specifically designed for seamless integration with Veeva Vault PromoMats to help customers achieve content excellence.
CEO
Take a tour of Vault CRM as an admin user to see it in action and discover all the benefits of the Vault Platform for CRM.
Solution Consultant
Learn how the PromoMats-Medical Connection streamlines document sharing between Vaults and reduces the administrative burden for shared resources, like references.
Product Expert, Commercial Content
Find out how redefining the medical insights journey with Link Medical Insights maximizes the value of congress engagements for lasting cross-functional impact.
Global Strategy Lead, Link Medical Insights
Get a closer look at upcoming Vault CRM Suite innovations and how they unify sales, marketing, medical, and service teams for greater impact. See the latest innovations and roadmap.
Senior Director, CRM Product Management
VP, CRM Product Management, Europe & LatAm
Learn more about what’s coming in Vault PromoMats and how the latest innovations can help you achieve content personalization and improve engagement.
VP Product Management, Commercial Content
Learn about the newest capabilities and upcoming innovations across Vault Medical, from communication platforms in MedComms to embedded phone calls and live chat in MedInquiry.
Senior Director, Product Management, Vault Medical
Learn how the industry’s leading solution for customer insights is driving the conversation forward, including recent and planned innovations to power sales, marketing, and medical teams.
Product Lead, Link Key People
Discover innovations in master data management including Veeva OpenData’s global expansion, common data architecture, and DCR attachments. We’ll also cover Veeva Network’s enhanced Vault CRM and event-based, real-time integrations.
Director Product Management, Veeva OpenData
Director Product Management, Veeva Network
See how ZS leverages GenAI to transform customer engagement, streamline content, and reimagine the rep experience and insights consumption, all embedded seamlessly within Veeva.
Digital Customer Experience – Europe Head
Partner
Learn about how Veeva Align’s Roster Management, Modeling, and Integrated Territory Feedback features unlock efficiency gains for commercial and field teams.
Principal Solution Consultant
Learn about the latest telephony and live chat capabilities in Vault MedInquiry that streamline intake for high-volume contact centers.
Product Expert, Commercial Content
Find out how Engage helps to adapt to HCP preferences through compliant two-way communication.
Senior Manager, European Solution Consulting, Commercial
See how Vault CRM Suite unifies sales, marketing, medical, and service on a single platform for personalized HCP journeys, streamlined commercial operations, and better patient outcomes.
Solution Consultant
Senior Manager, European Solution Consulting, Commercial
See how the integrated Link Suite enables cross-functional teams to engage more effectively – from identifying the right experts and planning engagements to capturing insights.
Strategy Director, Link Commercial Europe
Associate Strategy Director, Link Europe
See how Veeva Network simplifies the HCP verification process for branded portals through real-time identification, enabling quick follow-through for sales teams.
Senior Solution Consultant
Learn how to transform HCP interactions by providing pre- and post-interaction assistant, reviewing collected insights, topics, sentiment, and to-dos. Seamlessly integrated into Vault CRM, discover how Lyriko streamlines note-taking and information retrieval, standardizes data collection, and enhances personalization, enabling reps to build stronger relationships leveraging AI.
Chief Executive Officer and Co-Founder
Data Scientist
Get the most out of Veeva CRM while you prepare for your Vault migration. Discover five essential capabilities you should enable now.
Veeva CRM Product Expert
Discover how claims harvesting capabilities can help ensure compliance and speed, and remove some of the difficulty associated with modern claims management.
Senior Product Expert, Commercial Content
Understand Veeva Link’s approach to data privacy.
VP Strategy, Link Key People, Global
Are you getting the most out of Vault MedComms? Learn about key features that optimize the medical content lifecycle.
Solution Consultant
Learn how Daiichi Sankyo, GSK and Sanofi leveraged Data Cloud insights to streamline field planning, drive double-digit sales growth, and achieve business transformation.
Vice President Digital Excellence
Business Excellence Head
Global Strategy and Operations – Dupixent Dermatology
Principal & Team Lead, European Business Consulting
Principal & Team Lead, Commercial Analytics Business Consulting
Hear how medical leaders from Bayer AG, Takeda, and UCB are breaking down silos to improve collaboration between medical and commercial teams. Discover a better approach to ensure operational efficiency and increase medical impact.
Deputy Director of Business and Medical Excellence Operations
Data, Digital and Technology, Global Medical Lead – Global Portfolio Division
Head, Medical Digital Solutions
VP Global Medical
Experience Engage Connect in action. Learn how Astellas successfully launched compliant chat in a major European market and gain insights on scaling two-way communication effectively.
Senior Manager Business Solution and Operational Effectiveness
Global CRM Activation Lead
Director, Commercial Strategy Europe
Bayer AG explains how it placed its content strategy in Vault PromoMats at the heart of its new content supply chain while migrating to Vault CRM, and shaping the way forward.
Design and Content Strategy Lead
Director, Commercial Content Strategy
New to Vault PromoMats? Hear how Angelini Pharma speeds up compliant MLR reviews.
Global Demand Manager for Commercial Operations and HR
Strategy Director, Vault PromoMats
Learn how Pfizer are using customer reference data to benefit field force productivity, reporting and analytics, and master data management.
Global Director, Data Stewardship
Director, Strategy, Veeva OpenData
The Vault Platform is purpose-built for life sciences to provide greater agility with less complexity. Get to know its full capabilities in this detailed walkthrough.
SVP Product Management, Vault Platform
Director, Vault CRM Architecture
Understand the key Vault CRM migration stages and get practical advice to prepare your organization today.
Vault CRM Technical Migration Lead
Director, Vault CRM Strategy Europe
Start planning for greater sales and marketing alignment with Campaign Manager. Get a product overview, see a live demo and roadmap.
EVP Strategy, Campaign Manager
Senior Director, Product Management Vault CRM Campaign Manager
Hear how Veeva and Microsoft are partnering and innovating on AI, including Microsoft 365 and Microsoft CoPilot for Artificial Intelligence with Vault CRM Suite.
Senior Director Vault CRM Architect
Senior Customer Program Manager
In this roundtable, we will outline a vision for how Pharma can fundamentally transform its end-to-end planning and execution process and explore one critical enabler: tracking planning and execution health and value realization, and rapidly pivoting from there. Due to limited seating, please reach out to your Veeva contact to register.
Principal & Team Lead, European Business Consulting
Principal & Team Lead, Commercial Analytics Business Consulting
Learn how module localization is enabled within Vault PromoMats to simplify reuse of modular content across European markets.
Product Expert, Commercial Content
Learn how the Link Mobile App provides instant access to deep KOL profiles, helping you get the most out of every engagement.
Product Lead, Link Key People
See how Vault CRM Suite unifies sales, marketing, medical, and service on a single platform for personalized HCP journeys, streamlined commercial operations, and better patient outcomes.
Solution Consultant
See how a new iPad user interface supports successful event execution in Veeva CRM Events Management.
Solution Consultant
Learn how tier-based review in Vault PromoMats can reduce MLR review times by automatically routing content based on a predefined set of criteria.
Solution Consultant, Commercial
Join this session to learn more about how GenAI, alone or paired with human linguistic expertise, can take your translation and localization strategy to the next level.
Director, AI Consulting and Implementation
Looking to empower your field force with data-driven insights? Hear how we’re making it even easier to create, reuse, deploy, and administer your MyInsights pages without any code.
Product Expert
Hear Veeva’s recommended approach to take advantage of recent U.K. legislation on digital PI for printed content.
Customer Success Manager
Take your KOL prioritization strategy to the next level. Learn how to use Link Key People, custom labels, and advanced analytics to optimize segmentation and targeting.
Vice President, Link Insights
BioNTech SE medical affairs championed a platform approach to optimize cross-medical collaboration and field excellence. Find out how the team streamlined workflows and maximized KOL engagement for their new drug launches with Veeva Medical Solutions, including Vault CRM.
Global Head, Medical Excellence
VP Global Medical
A medical information executive and industry leader shares strategies for elevating medical information practices in a dynamic digital landscape.
Global Lead of Medical Information and Communications
Senior Director, Vault Medical Strategy
Hear how Bayer AG and Novartis think about speaking with a single voice to HCPs while tailoring the message for every interaction. Get perspectives on how to shift mindsets from siloed thinking to agile, outcomes-driven ways of working.
Head of CRM and Engagement Channels
Executive Director
Vice President, Commercial Strategy Europe
Learn from industry leaders across AstraZeneca and Novartis how the launch environment is shifting to leverage new data and technology to accelerate launch outcomes.
Senior Director Global Commercial Operations
Medical Operations Head
Principal Consultant and Team Leader
Practice Lead
Tier-based review, AI-assisted review and dynamic content review are all having a tangible impact on easing the strain on MLR teams and ensuring that field force and marketing teams are supplied with timely, personalized, impactful content. Learn how Takeda and GSK are successfully implementing these strategies.
Vice President Early Assets Medical
Director and Group Lead, Global Regulatory Affairs Advertising and Promotion
Practice Manager, Content Business Consulting
Medical, commercial, and digital leaders share how an aligned approach to customer engagement is driving greater customer centricity across teams and deepening KOL relationships.
EU Director Digital Transformation and Data Governance
Executive Director, Global Field Medical
Deputy Director of Business and Medical Excellence Operations
Vice President, Strategy, Link Global Strategic Accounts
Astellas and Bayer AG share value-creation opportunities for their commercial teams when implementing globally harmonized data.
Customer Data Specialist
Group Product Manager
Director, Strategy, Veeva OpenData
Enable superior HCP experiences with inbound and outbound engagement capabilities for inside sales, service center, and hybrid reps. Get a product overview, see a live demo and roadmap.
Senior Product Manager
Principal Product Manager, CRM & Align
As top 20 biopharma companies plan to start their migration programs in early 2025, join us for a deep dive into the key lessons learned for more complex environments, with plenty of time for Q&A.
VP, Global Vault CRM Services
Thursday, 21 November
Take a first look at Vault CRM Suite for pharmacy sales, delivering customer centricity through all customer touch points.
General Director
Senior Director, CRM Product Management
Solution Consultant
Vice President Commercial Strategy
Boehringer Ingelheim shares five engagement models that will impact future competitiveness and how to enable them.
Head of Global Customer Experience Excellence and Business Steering
VP, Business Consulting
Medical organizations need visibility into their scientific narratives for effective omnichannel execution. Hear how Takeda is digitizing its most valuable assets in MedComms.
US Medical – Digital Engagement and Insights
Team Manager & Global BC Lead, Medical Content
Learn how UCB deployed Link Workflow to transform KOL engagement, boosting collaboration and enabling data-driven strategies to optimize medical impact. Key improvements include streamlined planning, real-time intelligence at congresses, and actionable insights for post-event evaluations, all of which contribute to stronger and more measurable medical outcomes.
Strategy Director
Global Medical Impact Lead
Medical Excellence and Digital Lead Immunology – Region EU
Hear how AstraZeneca and BioNTech SE infuse AI into customer engagement. Learn more about their use cases, obstacles they face(d), and how they plan to scale.
Head of Commercial IT: Commercial Excellence and Digital Marketing
Global Head of Digital and IT
Vice President, Enterprise Commercial Strategy
Alnylam, GSK, and Idorsia share how they improved field productivity with Veeva Align’s Integrated Territory Feedback. Get perspective on industry insights and Vault CRM Align innovations.
CRM Lead, International
Senior Product Manager
Team Leader Release and Operations Commercial and Medical Systems
Associate Director, Commercial Strategy Europe
Principal Product Manager, CRM & Align
Join us to learn how Biogen and Haleon Consumer Healthcare are boosting their content reuse by establishing the right operating models, leveraging claims, and empowering their teams to focus on higher-impact content.
Head of Customer Solutions and Analytics
Senior Manager – Marketing
Strategy Director, Vault PromoMats
Menarini Stemline explains how it used real-world activity data from Veeva Data Cloud to define its target universe and build actionable customer segments for an oncology launch in Germany.
Global Commercial Excellence Lead
Principal & Team Lead, Commercial Analytics Business Consulting
Pharma launches have consistently underperformed expectations, mainly due to a lack of precise engagement at scale. In this roundtable we will explore launch challenges and opportunities, and how insights can drive better engagement. Due to limited seating, please reach out to your Veeva contact to register.
Principal Consultant and Team Leader
Practice Lead
Delve into new methodologies and engage in discussion to translate data into actionable plans for measuring medical impact. Due to limited seating, please reach out to your Veeva contact to register.
VP Global Medical
Vice President, Link Insights
Spend a day in the life of a rep. This demo will show you how to plan your daily schedule, personalize HCP interactions, and make AI-driven decisions with ODAIA’s Engagement Intelligence, integrated with Vault CRM.
Chief Executive Officer
Learn best practices for synchronizing content compliantly between Vault PromoMats and Vault RIM.
Senior Director, Product Management – Commercial Content
Find out how Link Key People integrates seamlessly into your systems and feeds your applications.
Director Product Management, Link Workflow
Hear firsthand from HCPs about their challenges and evolving needs. Learn how Veeva’s Vault CRM Suite enables synchronized sales and marketing teams, scalable account-level engagement (KAM), and improved coordination from clinical to effective commercialization.
Senior Director, Solution Consulting
Head of Strategy, UKIN
Hear how modernized claims management can transform your content operations and optimize MLR workflows.
Solution Consultant
Learn more about our GenAI solution seamlessly embedded in Vault to support users in accelerating their tasks of translation, pre-MLR quality checks and code compliance reviews.
Director, Content Excellence
Learn more about deep integrations between Vault CRM Suite and Microsoft 365 to support cross-team collaboration and improve productivity.
Senior Product Manager
Learn how to create personalized email messages from pre-approved content modules in Vault PromoMats with Veeva CRM Email Builder.
Senior Product Expert, Commercial Content
See how Link Workflow complements Link Key People during congress planning to maximize engagement opportunities with the right experts at events.
Strategy Director
Discover how Merz Therapeutics developed a future-proof content operating model that supports its journey towards omnichannel excellence and growth objectives, and how this change is driven into the organization.
Team Lead Digital Platform and Enablement
Senior Business Consultant, Commercial Content
Business Consulting DACH Lead
Discover how Genentech has successfully transformed their customer engagement strategy. Hear their approach to navigating the complexities between strategy and execution, optimizing content generation, and leveraging data-driven insights to orchestrate personalized experiences across platforms.
Head, Digital Marketing
Chief Marketing Officer
Vice President, Enterprise Commercial Strategy
Discover how Novo Nordisk is using a new centralized, searchable repository of tagged content as the backbone for advanced data analytics and AI applications.
Global Data Taxonomy Lead
Senior Manager, Content Processes and Innovation
Director, Commercial Content Strategy
Bayer AG shares how it enhanced data consistency and efficiency through Veeva Network. Learn how it standardized product definitions to flow seamlessly through CRM and Vault PromoMats.
Global Data Governance and MDM Lead
Director Product Management, Veeva Network
The shift to specialty medicine and increasing stakeholder complexity entails a new standard for key account management excellence. Join two biopharma leaders who discuss a new KAM approach that facilitates cross-functional collaboration and deep customer insights to unlock exceptional growth from top accounts.
Executive Director Global Commercial Excellence
National Sales Manager
Principal & Team Manager, Business Consulting
VP, CRM Product Management, Europe & LatAm
Head of Strategy, UKIN
Leaders from Incyte Biosciences and Merck KGaA, Darmstadt, Germany share different perspectives on globalizing and harmonizing its medical information technology with Veeva. Learn how to ensure a successful rollout.
Director Medical Information and Medical Communication EU/REALM
Scientific Director of Medical Information
Senior Director, Vault Medical Strategy
Medical insights are the currency of medical affairs and the key to customer-centric HCP engagement. Hear from industry leaders about how Link Medical Insights can help harness this strategic asset and drive impact across the enterprise.
US Medical – Digital Engagement and Insights
Global Strategy Lead, Link Medical Insights
Data leaders share how they use Link Key People data to uncover new customer insights, transform analytics, and drive business processes.
Vice President Digital Excellence
Head, Predictive Analytics
Vice President, Link Insights
Learn how Veeva’s end-to-end, connected solutions help medical affairs work cross-functionally to improve operational efficiency and create a better stakeholder experience and see a demo of this in action.
VP Global Medical
Solution Consultant
Calling all Salesforce specialists! Understand the key differences between Vault CRM and commonly used Salesforce platform components for a seamless transition.
Practice Director, Commercial Architecture & Technical Services
Director, Vault CRM Architecture
Get a first look at how Events Management on the Vault Platform facilitates an improved end-to-end events process through content management and more granular compliance controls.
Director, Commercial Strategy
Senior Product Manager
Discover how Arcane, a cutting-edge content automation tool designed to transform omnichannel engagement in pharma rapidly finds, translates, and assembles content, enabling pharma companies to deliver relevant, tailored information with unprecedented speed and flexibility.
Chief Innovation Officer
As HCP needs and expectations shift and markets grow in complexity, five key engagement strategies are emerging that will impact future competitiveness. In this roundtable we will explore the different strategies and understand where the opportunities and challenges lie in enabling them. Due to limited seating, please reach out to your Veeva contact to register.
VP, Business Consulting
Practice Lead
Learn how a new class of API simplifies and accelerates Vault data replication for external systems, data warehouses, and AI use cases.
Director, Vault CRM Architecture
Learn how the Medical-Safety Connection streamlines the triage of adverse events and supports reconciliation between Vault MedInquiry and Vault Safety.
Product Expert, Commercial Content
Discover how relationship graphs in Link Key People reveal connections between thought leaders, organizations, and scientific activities, advancing your KOL engagement strategies.
Product Lead, Link Key People
Explore how Veeva Align works in tandem with Veeva Network and Veeva OpenData to streamline the field force deployment when expanding to new therapeutic areas.
Senior Solution Consultant
Streamline content processes, improve digital asset searchability, and encourage content reuse with Vault PromoMats DAM features.
Solution Consultant
See how to personalize HCP engagement using the Approved Email Builder capability.
Director Product Expert, CRM
Product Expert, Commercial Content
Enabling medical omnichannel through your content supply chain requires excellent content foundations. Learn about the health checks available to evaluate and optimize your Vault and take home tangible recommendations for getting started.
Practice Director, Commercial Content
Team Manager & Global BC Lead, Medical Content
Veeva’s recent research provides actionable recommendations on the scientific activities that most impact launch success.
Vice President, Link Insights
Explore key factors shaping field engagement and explore strategies to empower the field force of the future. Gain insights from cross-functional industry leaders, encompassing digital transformation, IT, and marketing.
Global CRM Activation Lead
Associate Director, Marketing Excellence
Principal – Commercial Strategy Consulting
Business Consulting DACH Lead
Join Matt Farrell, Arno Sosna, and Julien Massinon as they share key takeaways and answer your questions in this interactive session.
General Manager, CRM Products
VP, Global Vault CRM Services
Executive Vice President, Strategy
Learn more about Link’s next-generation approach to surfacing precision insights faster across a global enterprise. Hear what future innovations are on the roadmap.
Product Manager, Link Medical Insights
Discover how to build custom workflows on Link data to streamline processes across sales, marketing, medical, and clinical teams. Hear about key use cases and upcoming product innovation.
Product Lead, Link Workflow
Vault PromoMats experts share ways to optimize claims management and industry best practices.
Senior Consultant, Commercial Content
Team Manager; Content Strategy
Product Expert, Commercial Content
There has been rapid innovation in Vault MedInquiry over the last few years – are you leveraging the latest capabilities? Gain practical guidance on automating response generation.
Solution Consultant
Senior Product Manager, Vault MedInquiry
Learn best practices for distributing digital, trackable medical content. Equip content teams to create and share a holistic scientific narrative while also enabling MSLs to present highly relevant content.
Medical Content Senior Business Consultant
Solution Consultant
Discover how Veeva Network can make the master data migration to Vault CRM smooth and effortless.
Director, Product Management – Veeva Network
Learn about the business benefits and cost-saving opportunities of adopting Veeva OpenData globally, along with best practices for successful implementation.
Effective collaboration between pharmaceutical companies, key opinion leaders (KOLs), and healthcare professionals is crucial to improving patient outcomes. This keynote will explore how mutually valuable interactions creates a ripple effect of better engagement, sharper communication, and more informed scientific exchange. We’ll identify actionable strategies to enhance collaboration, drive innovation, and support more meaningful patient-focused outcomes.
Chief Marketing Officer
Senior Vice President, Global Medical Affairs Digital and Technology
Clinical Trials Unit Head and former Adjunct Professor
President, Veeva Europe
VP Global Medical