Data & Analytics

Connecting sales, marketing, and medical with a common data architecture

Build the right data foundation for accelerated insights and increased efficiency.

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#1

hurdle to scaling digital and analytics in healthcare is fragmented data

81%

of pharmas have moderate to no visibility into HCP/HCO relationships

30%

of KOLs are missed (with no recorded interaction with MSLs)

Sources: McKinsey, Veeva Pulse, Veeva

eBook

The four pillars of data-driven KOL engagement

Learn how leading companies are using customer intelligence data in new ways to identify, access, and engage KOLs for greater impact.

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“Data is the foundation for everything we do. CRM is nothing without customer data and it needs to be reliable and high-quality for our field teams.”

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Alexander Alex
Head of CRM and Engagement Channels, Bayer AG
Our Customers

Biopharma leaders use connected customer data to drive commercial excellence

Astellas: Standardizing Their Data Model for a 360-Degree Customer View

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Idorsia: Using KOL Intelligence for Launch Success

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Novartis: Reaching Rare Disease Specialists

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Data & analytics solutions

Connecting sales, marketing, and medical with a common data architecture.

Veeva Link
Key People

Deep data on scientific, digital, and clinical leaders to enable more relevant engagement.

Veeva OpenData Commercial

Accurate, globally aligned customer reference data for commercial teams.

Commercial Analytics

Insights and analytics to inform your strategy across channels.

Veeva
Network

Clean, and standardized master data management for a consolidated view of the customer.

If you would like more information,
please contact us.

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