Transform your digital events: Rethink the format

Greater than 90% of events conducted since April 2020 are virtual. Customers often ask, “how do I differentiate our virtual events? I need a playbook that guides us on how to host the best virtual events.” In a recent blog, we’ve identified five considerations to execute an immersive event experience. Here’s the next-level detail for the first key consideration: rethink the format of your events. What does it mean to have a well-architected event?

While it’s essential to experiment with different virtual event formats to help overcome the two-dimensional fatigue, pick one or two types and become masters at those events. Format examples include:

• Build on-demand content for easy access to short pre-recorded presentations (e.g., 20-30 minutes).
• Offer ongoing live Q&A sessions, with multiple dates/time options, where HCPs can register and actively participate at their convenience.

• Virtual events provide the ability to break out into smaller groups quickly and allow for more in-depth discussions, increasing overall engagement. Assign a group leader in advance to ensure meaningful conversations.
• Allow enough time for the breakout groups to reconvene and share highlights.

• Requires an infrastructure that can support multiple remote participants – including HCPs gathered in an office setting, groups of remote sites, or individual HCPs participating independently from their home.
• Hosting hybrid events will require more resources as you need to accommodate both in-person and virtual needs.
• HCPs will expect flexibility in having options for participating in an event (i.e. from home, office, or remote site).

A successful event is based on the quality of attendees, level of engagement, and overall seamless experience for the HCP. Set clear goals and continuously refine your events strategy to improve the quality of your events.

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