"A solid data foundation, specifically a single source of
customer data, is essential to meet our omnichannel aspirations." - Ian Cornish, Associate Director, Data Platforms, Astellas
customer data, is essential to meet our omnichannel aspirations." - Ian Cornish, Associate Director, Data Platforms, Astellas
Kilian Weiss, Data Cloud GM at Veeva, shares the stage with 2023 Veeva Hero, Ian Cornish from Astellas to discuss their move to a globally harmonized customer master data model.
Hear more about Astellas’ transformational journey to Veeva OpenData.
More Customer Stories
Astellas: A Standardized Data Model for a 360-Degree Customer View
Watch Video
Watch Video
Bayer Commits to Veeva OpenData Globally
Watch Video
Watch Video
Launch Excellence Through Integrated Customer Data
Watch Video
Watch Video