"Harmonizing data globally allowed us to create a true customer 360 view, seamlessly consolidating CRM, Link, and campaign data into one scalable report."
- Stefan Schmidt, Group Product Manager, Bayer AG
2024 Veeva Hero, Stefan Schmidt, shares how Bayer AG is harnessing insights and eliminating data friction by globally harmonizing data across 40+ markets.
Hear from Bayer’s Senior Vice President – CIO on how unified customer data is improving customer experience.
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