Veeva Link Workflow
Centralize KOL engagements on a
single, flexible platform
Plan, execute, and track KOL engagements across functions
and regions to improve customer experience and impact.
Announced 2022 Status Early Customers 1-10
Veeva Pulse Insights: Trends Improving HCP Engagement and Accelerating Treatment Adoption
Overview
Engage smarter with real-time KOL data
Link Workflow is a flexible platform to manage KOL engagements. It runs on Link Key People data.
Business teams can easily create workflows that leverage Link data to plan, execute, and track KOL engagements. Examples include brand planning, congress planning, speaker management, and advisory boards.
The combination of workflows and dashboards enables more effective and efficient engagement strategies. Engagements are surfaced in Link Key People and CRM (via MyInsights) for enterprise-wide visibility. Granular security and audit trails ensure control and compliance.
