“We decided from the start that CRM will be the cornerstone of our medical engagement operations. A powerful CRM is crucial for an omnichannel execution with medical affairs.”
- Pascal Vande Gucht, Medical Affairs Transformation Lead, UCB
UCB shares how Veeva Medical CRM became the cornerstone for medical omnichannel engagement.
See a demonstration and learn how Veeva Medical CRM helps drive informed scientific engagement and deeper, more trusted relationships.
More Customer Stories
UCB: Driving the Future of Medical Affairs
Watch Video
Watch Video
Building the Foundation for High Growth with Veeva MedComms and Veeva PromoMats
Watch Video
Watch Video
UCB: Making Medical’s Vision a Reality
Read Customer Story
Read Customer Story