Moving the Industry Forward

Dr. Gerloff is the global head of medical customer excellence at Bayer AG, overseeing global medical customer engagement activities. With a robust background in medical excellence and extensive experience leading teams, he has driven numerous initiatives in digital transformation and process simplification. Passionate about customer engagement, Dr. Gerloff is dedicated to creating impactful, customer-centric solutions that make a real difference.

Stefan is an experienced IT manager with over 20 years of experience in project and product management and over 7 years of experience in healthcare. He’s excited about introducing new technologies and capabilities that bring value add to customers and streamline processes. He successfully rolled out Veeva CRM to over 50 markets, shaping the future of the Vault platform for both CRM and content and moving markets to OpenData.

Raimond Jähn began his IT career at a mid-sized CRO, managing infrastructure operations. Since joining BioNTech in 2012, he has played a key role in building its IT. In 2022, he became global head of IT, focusing on digital transformation, IT strategy, and cybersecurity. His team is driving BioNTech’s innovation by developing secure, high-performance IT architectures to support the company’s goal of becoming fully technology-enabled and data-driven.

Uday is the head of global customer experience excellence and business steering, a position that leads Boehringer Ingelheim’s efforts in life sciences that relate to customer experience. Prior to this, he was the country managing director for Boehringer Ingelheim in the UK and Ireland. With over 25 years experience in the sector, Uday has amassed extensive local, regional and global experience including board appointments in both the public and private sector.

Marco is a physician with a long, successful career in clinical activity and pharma.
His extensive background includes working as medical director at Eli Lilly, Bayer, and Sanofi. He was also a member of the board of the Italian Society of Pharmacology, of Assobiotec, and a founding member of Rotarians for Health.
Today, Marco is the head of the clinical trial unit of the cardiologic centre Monzino and professor of clinical pharmacology at Milan University.

Erica is Genentech’s first chief marketing officer, covering Genentech’s full commercial portfolio, which contains more than 30 marketed medicines. In this role, Erica sets the vision, strategic enterprise leadership, and direction for the marketing function at Genentech. Erica has over 17 years of experience in the pharmaceutical/biotech industry and across a variety of different functions including Strategic Analytics, Sales, and Marketing. Immediately prior to her appointment, Erica was the global head of oncology strategy at Roche. Erica received her BS in biochemistry with honors from the University of Michigan and her Ph.D. in immunology from Stanford University School of Medicine.

Kieron has worked in technology in life sciences for 27 years, with roles spanning the product lifecycle from discovery to manufacturing, commercial, and most recently medical. He is passionate about finding ways to solve business problems at scale and how the industry can use data to ensure patients have faster access to novel treatments.
Kieron has worked with pharma CRM since 1998 and, during this time, has built, deployed, run, and even decommissioned several CRM systems across both the pharma and the Haleon Consumer Healthcare businesses. Kieron has also worked with fully bespoke company-owned systems (synchronized via dial-up through the on-premise packaged CRM era!) and on multiple cloud PaaS CRM deployments, before moving onto Veeva CRM in 2016.

Dr. Saeed has spent 17 years navigating the pharmaceutical industry, and has held a number of leadership roles in a number of companies. As the former country medical director and chief medical officer of a copy review company, she has a keen interest in maximizing efficiencies, as well as elevating and challenging medical affairs as a function to do more. Currently she leads a global medical team of early asset leaders.

For over 20 years, Nicole has successfully navigated the dynamic landscape of biotech and pharmaceuticals. Her cross-functional expertise spans marketing, medical affairs, and executive communications. Nicole thrives on crafting highly effective strategies, driving roadmap development, and executing compelling campaigns with technology at the core. As a highly collaborative partner, she believes in the collective power of transforming business challenges into opportunities through digital engagement.

Arno is responsible for the design, development, and delivery of all Veeva CRM Suite products. Together with his team, he ensures that Veeva delivers best-in-class products for managing customer engagement across all channels, with a focus on streamlined usability, rich functionality, and end-to-end customer success.

Chris joined Veeva in 2018 as president of Veeva Europe to enable the European team to establish Veeva as the cloud platform of choice for the life sciences industry for its R&D and commercial activities.

A 34-year veteran of the life sciences industry, Chris started his career at ICI Pharmaceuticals (now AstraZeneca). He then joined a start-up called Kinesis, building a team delivering document management solutions for pharmaceutical companies. Through a series of mergers and acquisitions, Kinesis ultimately became PwC; Chris made partner with PwC in 2001. He went on to run both US (West Coast) life sciences and European business for IBM before leading the IBM global life sciences consulting Business Analytics and Optimization unit. Most recently, he was the lead partner for life sciences for Europe, the Middle East, and Africa Consulting at EY.

Chris holds a bachelor of science degree in information technology from the University of Salford.

Christoph is an experienced executive and pharma insider. He is a physician by training, holds a Ph.D. and an MBA. He held roles in market access, commercial, R&D, and medical affairs on a local, regional, and global level. Lastely he was the scientific and medical lead at Janssen (JnJ) in Germany. At Veeva, he is responsible for Veeva’s global medical strategy.

Emma leads the European commercial content strategy team and is responsible for Veeva’s market strategy, key customer and partner collaborations. She has over 20 years of experience in life sciences, including 10 years in the management team at Zinc Ahead Ltd. where she delivered award-winning compliance software to the global pharmaceutical industry. She holds a bachelor’s degree in biochemistry and biomedical physics from the University of Nottingham.

Gill joined Veeva in 2019 after spending 25 years in the life sciences sector. She now leads global strategic accounts for Veeva Link, focusing on senior leader relationships.

Having spent most of her career in the pharmaceutical industry, Gill brings a wealth of healthcare and life sciences experience to her role within Veeva. She is passionate about developing solutions that benefit the relationships pharma has with HCPs and ultimately provide better outcomes and access to medicines for patients.

As a senior solution consultant, Jen is responsible for providing tailored product demonstrations to showcase the many ways that Veeva’s Commercial Cloud can bring value to the life sciences industry. She has been with Veeva for over 10 years and is focused on master data management (Network), reference data (OpenData), data analytics (Nitro), field planning (Align), and territory design (Align+).

As general manager of Veeva Link and OpenData, Kilian is responsible for the strategic direction, growth, and customer success of Veeva’s global data products.

Before joining Veeva, Kilian founded Mederi, a leading provider of global KOL data and services for life sciences companies. Veeva acquired Mederi in 2015, and he joined the Veeva team to build Veeva Link.

In 2016, Kilian was named to the prestigious PharmaVOICE 100, which annually recognizes the top 100 most inspirational and influential people in the life sciences industry.

Manuel leads the strategy for Veeva’s Data Cloud business. Before Veeva, he worked at McKinsey Digital in Frankfurt for 13 years. There, he helped clients from across the healthcare industry translate business needs into requirements for large, tech-enabled transformations.

Manuel holds a Ph.D. in Computer Science and an MA in Philosophy.

Marc leads the global strategy for Link Medical Insights. He is a medical scientist by education and has over 10 years of experience as a consultant across the life sciences industry. Before joining Veeva, he was an Associate Partner at McKinsey & Company.

Matt is Veeva’s executive vice president of commercial strategy and overall Vault CRM strategy lead. He and his team are responsible for the success and adoption of all Veeva Commercial Cloud solutions.

Prior to joining Veeva, Matt was a managing director at Accenture where he specialized in cloud-based industry solutions. He worked closely with companies such as Veeva and Salesforce as they launched new products into the market, advised customers how to maximize value out of those solutions, and led implementations to realize that value. In that capacity, he led some of the first implementations of Veeva CRM globally.

Matt graduated from Duke University with a Bachelor of Science in Biomedical Engineering.

Philipp is passionate about innovation and technology in life sciences. He leads the commercial strategy team in Europe, responsible for driving digital transformation throughout the industry.

He strongly believes in the value of real-time, omnichannel insights and execution platform that builds on software, data, and analytics.

Before joining Veeva, Philipp advised healthcare companies as a partner at Boston Consulting Group and founded a company in educational technology. He studied biochemistry in Heidelberg and Oxford.

As VP of product management for Veeva CRM in Europe & LatAm, Povilas defines the direction of all Veeva CRM products for the region. He is committed to ensuring close cooperation with customers and delivering on the promise of speed and innovation.

Povilas has worked in the life sciences software industry since 2004, where he gained extensive experience building CRM solutions across various geographies and business areas within life sciences.

Carlos is an experienced pharmaceutical executive with over 25 years of experience in marketing and commercial effectiveness roles. He has spent most of his career at the Almirall headquarters in Barcelona, Spain. Currently, Carlos is the executive director of global commercial excellence within Almirall, leading the transformation of the commercial model of the company. His experience spans sales operations, sales training, market intelligence, and marketing. He has also held roles as the head of marketing for pain and GI products within global marketing, and the head of global market intelligence. Prior to joining Almirall, Carlos worked in management consultancy, mainly with pharmaceutical industry clients, and in FMCG marketing and sales at P&G. Carlos is a native of Barcelona, Spain, although he grew up in Caracas, Venezuela. He holds degrees in systems engineering and business administration and completed an MBA from IESE Business School.

David has 20 years of experience in life sciences and different CRM applications from both customer and supplier sides. He is driven to get the best out of CRM to support the business and the end-users in the field.

Francesco is a telecommunications engineer who completed his master’s and graduated in Rome and has international experience in telecommunications and IT industries. 5 years ago, he joined the fascinating pharma world, where he has worked on several complex projects related to customer experience and commercial operations. Francesco focuses on executing business requirements, harmonizing processes, and optimizing resources for Angelini Pharma.

As Anthill’s Chief Innovation Officer, Tor is working to help the life sciences industry transform its’ commercial and medical communication practices to foster real HCP engagement and improve patient outcomes. At Anthill, he has helped launch multiple enterprise SaaS content solutions and collaborated with top pharma organizations in their adoption of modular content, generative AI, MLR process optimization, and content excellence strategies.

He is currently working with industry partners to scale their use of generative AI for discovery, authoring, and planning across commercial and medical organizations.

Antonio has a distinguished career in the pharmaceutical sector, marked by over 20 years of progressive leadership roles. As the senior manager for commercial excellence and operations in business solutions and operational effectiveness at Astellas Pharma, he spearheads pivotal strategies that bolster commercial performance. Renowned for his acumen in multichannel marketing, Antonio is dedicated to harnessing technological advancements to enhance business processes. Digital innovation is at the core of his mission to revolutionize healthcare delivery.

Ian has worked across the life sciences sector for over 30 years, focused on ensuring effective and compliant use of customer capabilities, such as CRM, reporting and analytics, and now management of foundational customer data processes on a global basis. Ian has extensive experience working across borders and cultures and received a Veeva Hero Award in 2023.

Johan has over 15 years of experience in the life sciences industry, both on the customer and partner side. He is responsible for global CRM at Astellas, based on a GDO model that has recently been launched on OpenData and managed by Network and Align. He works cross-functionally with commercial and medical teams, supported by Veeva Link Key People data and Workflow enablement.

Johan embraces change in a fast-evolving competitive landscape. Currently he is working on improving customer journeys and uses MyInsights Studio enablement to further enhance Astellas’ omnichannel capabilities. Engage Connect is a new key channel to Astellas’ business.

Daniel is senior director of global commercial operations at AstraZeneca, leading the maximization of all field and digital commercial activity deployment globally via data investment, analytic tool creation and expert leadership to drive results in a major pharma global organization. Daniel’s background includes pharma commercial excellence expertise and marketing management roles for FMCG companies such as L’Oreal.

David is the head of commercial IT for commercial excellence and digital marketing at AstraZeneca, where he ensures that global commercial teams have the necessary technology and platforms to support healthcare professionals, patients, and other customers effectively. He has around 30 years of experience in digital media and emerging technology across healthcare, financial services, retail, media, and other industries. David is passionate about AI, particularly generative AI and it’s potential to enhance healthcare outcomes.

Davide is the director of content excellence, overseeing commercial and medical content advisory at BASE life science. An atomic physicist by training, he has dedicated his career at BASE to addressing the challenges of pharma content processes. Passionate about DAM and technology, he is the product owner for BASE’s generative AI solutions in Commercial Vaults.

Alexander is driven by revolutionizing marketing and sales functions, transforming them into agile, customer-centric ecosystems. He specializes in bridging the gap between business and technology, crafting pragmatic solutions that drive tangible results. Alexander spearheads customer engagement initiatives and orchestrates transformative journeys at Bayer AG. His focus is on seamlessly integrating technology and strategy to enhance customer experiences and drive business growth, while fostering agile and experimental ways of working.

Julian leads large-scale transformations that change the way firms operate to create value for their customers. He brings together the performance and teamwork mindset from over 10 years of competitive sailing, with 9 years of commercial transformations in life science companies across Europe and the US. Today, he leads a team that builds and runs the content operating model for all brands at Bayer.

Neha currently leads global data governance and MDM at Bayer AG. She is responsible for providing master data across customer and product data domains for international markets and has worked extensively to enable processes and tools that empower markets to manage and master their data effectively. Her career highlights include setting up a customer master solution across 65 markets to enable a holistic view of customer data across different touchpoints. Her focus for this session will be the current project at Bayer AG leveraging Veeva Network to manage product data.

Sebastian is a distinguished digital transformation senior manager with approximately 20 years of expertise in the life sciences sector, specializing in CRM, Vault PromoMats, Link Key People, and Link Medical Insights.
Since joining Bayer in 2015, Sebastian has spearheaded numerous initiatives aimed at enhancing customer experience in medical affairs. He is passionate about collaborating with commercial and medical affairs teams to deliver compliant, cross-functional solutions.

Ben currently heads up the customer solutions and analytics team at Biogen. He oversees a number of digital products and solutions that support customer engagement at Biogen, ranging from customer data, digital content, customer-facing excellence, and analytics. Prior to this role, Ben held various positions at Biogen and Sanofi, such as lead for a HCP portal project, running a content factory, and brand management.

Dr. Robert Kersting, PharmD, BCMAS, currently serves as global head of medical excellence at BioNTech SE, overseeing strategic leadership in oncology and infectious diseases. With over 20 years of experience in global and US medical affairs, he has a proven track record of driving cross-functional collaborations and implementing digital platforms to enhance medical processes. Throughout his career, he has held leadership roles at companies like Novartis and Janssen, where he spearheaded scientific alliances and medical engagement initiatives. His passion for leveraging technology also drives his commitment to advancing medical excellence and innovation.

Patrick relentlessly demonstrates that seamless end-to-end customer experience is a key growth driver: predicting next best actions, as the supporting establishment of a digital customer platform and offering complementary digital services through partnerships. He’s not afraid to think and act differently to add value and has achieved real-life digital innovation in pharma.

Oz is the head of digital marketing at Genentech. He has been in the healthcare industry for more than 15 years with previous roles at Novartis and Bayer focusing on digital, data, AI, and innovation, tackling multiple disease areas such as oncology, rare disease, women’s health, neurology, CV, and more in geographies including US, Europe, emerging markets, Middle East, and Africa. He is also an international keynote speaker focusing on topics of AI, omnichannel, and the future of marketing.

Oz is recognized in the industry with multiple media appearances and multiple awards, including a 40 under 40 by MM&M, a PM360 Elite Award for being a Digital Crusader, The Streaming Marketer, and an MM&M Top 40 Transformer for his work around transforming how the industry leverages digital to make a difference.

Oz has a BA in computer science and engineering, received an MBA while he was working at Pfizer, and pursued his PhD in marketing while working at Bayer.

Jenny is a positive, solution-oriented leader with 25 years of experience in UK pharma. She inspires and develops high-performing teams for both sales and market access across the National Health Service and private hospitals. Passionate and dedicated to leading teams with sustained levels of energy, enthusiasm, and focus, she’s worked for Glenmark for the last three years within the field of allergy and respiratory, leading the sales team and commercial excellence initiatives. Jenny has also worked in oncology, pain, Parkinson’s disease, diabetes, women’s health, osteoporosis and cardiovascular disease.

Aleksandra (Ola) is a global digital product manager at GSK, where she optimizes omnichannel rep-driven customer engagement planning. She leads products such as Veeva Align and Veeva CRM Key Account Managment.

Francisco is a leader with international experience in commercial roles, specializing in marketing, sales, analytics, and digital transformation. He develops growth strategies by aligning creative visions with data-driven insights and leads GSK Portugal’s efforts to transform customer experience through omnichannel, digital, data, and analytics. Francisco also oversees the capability and innovation strategy and is a member of the GSK Portugal Leadership Team.

Sam has over 20 years of experience in the pharmaceutical industry with roles in field sales, sales leadership, marketing, digital transformation, and data governance. He has strong commercial acumen and is focused on ensuring technology is used to deliver a positive return on investment. As a strong advocate for change management, Sam believes that technology itself is not the only answer, people need to understand and apply technology optimally to achieve positive business outcomes.

Purbasha serves as the global process lead for content approval at Haleon Consumer Healthcare.
Content approval at Haleon includes all externally facing promotional materials containing product claims, medical information, or conditional awareness information. Purbasha excels in cross-functional collaboration, leveraging her comprehensive skill set to lead projects that streamline content approval processes. Her diverse background empowers her to seamlessly collaborate with various functions within the company. This is supported by degrees in chemistry and biotechnology and a wealth of experience amassed across R&D, risk, safety, medical devices, pharmacovigilance, quality, compliance, and marketing.
A strong advocate for women in the workplace, Purbasha is actively involved in Haleon’s Women’s ERG. Outside of work, she enjoys traveling and volunteering her time to broaden her perspectives.

Alessia started working as a data scientist for Hyntelo in 2021 after her studies in statistics and data analysis. She utilizes her background to support pharmaceutical companies in enhancing customer engagement through data-driven strategies. With a specialization in Next Best Action use cases and AI-powered CRM solutions, along with a certified experience in Veeva CRM, she focuses on helping businesses implement effective, data-backed decisions while transforming raw data into actionable insights.

Giacomo has a PhD in industrial engineering from the Sant’Anna University in Pisa. Prior to funding Hyntelo, he gained experience as a management consultant at Deloitte Consulting and Mastercard in the design and development of data-driven digital solutions.​

Guillaume has worked in the pharma industry for over 18 years and with Veeva products for the last 14 years managing implementation across Europe, Asia and America. He covers products including CRM/CLM, Vault PromoMats/Medical, Engage, Approved Email, EM Events, Veeva Align, and Vault Medical Inquiry.

Lorenzo, the director of EU/REALM medical information and medical communications at Incyte Biosciences International Sàrl, is a leader in the biopharmaceutical industry with over 20 years of experience. He excels in digital transformation, enhancing clinical outcomes, and fostering global collaboration. Lorenzo is a visionary leader with expertise in managing complex projects and large teams. Fluent in Italian and English, he engages audiences with his insights into medical information and digital health advancements. Lorenzo holds a degree in chemistry and pharmaceutical technologies from the University of Florence.

Thierry is the general manager of the Laboratorios Viñas Group, recognized for his strategic vision in brand development and international operational experience. He is a profit center manager and a hands-on leader. Thierry’s focus is on building brands and organizations that endure over time, and he has spent his career in global marketing and communications to create breakthrough innovations.
Prior to joining the Laboratorios Viñas Group, he held roles such as the general manager of several subsidiaries for Pierre Fabre Dermo-Cosmetique and the global general manager of A-Derma Laboratoire Dermatologique.

Ramy has passionately served patients, mainly cancer patients, for almost 20 years of his life. He proudly contributes to better patient outcomes in global, regional, and country commercial leadership roles through his affiliations with Servier, Boehringer Ingelheim, Novartis, and now Menarini Stemline.

Dr. Matthias Keil is an experienced professional with a background in computer science and nearly 20 years in the biotechnology and pharma business. After earning his PhD at a German Fraunhofer research center, he spent nine years as a global product manager at Fresenius Medical Care. In January 2023, Matthias joined Merz Therapeutics as a customer platform manager, leading a small team. His interests include implementing omnichannel customer engagement and expanding the customer platform with additional software solutions and a global data architecture, collaborating closely with medical, marketing, and sales functions.

Paul is a seasoned program manager, architect, and consultant with a strong background in the computer software industry. He is passionate about delivering optimal platforms for customers and partners.

Catherine is a medical affairs professional with over 18 years of experience in the pharmaceutical industry, spanning multiple therapy areas across the product lifecycle from pre-launch to patent expiry. She has worked for global teams across the UK, Australia, and, Europe. She is passionate about equipping teams with skills and knowledge to deliver impact.

Chirag is a distinguished executive with extensive experience in implementing strategic initiatives across various industries. He brings global leadership and a transformative approach to organizations looking to improve healthcare outcomes.

Chirag is at the forefront of redefining commercial excellence and sales and marketing in healthcare. He leverages cutting-edge technology to optimize operations, improve outcomes, and accelerate market strategies for Novartis.

With over 15 years of experience in the industry, Kostadin has held roles of increasing responsibility, starting in sales before transitioning to medical affairs. As a medical advisor and medical science liaison, he gained strategic insights into healthcare, covering areas like reimbursement, funding programs, patient centricity, and the broader pharma business landscape. Currently serving as the field medical excellence and medical operations head, Kostadin is responsible for overseeing operations across RE countries, bringing holistic insights on collaboration, leadership development, and enhancing patient access to innovative medications. His areas of focus include medical performance, pre-launch excellence, capability building, and talent management.

As Novo Nordisk’s senior manager of content processes and innovation, Michael brings unique insights from his previous experience working on omnichannel marketing in the entertainment industry at HBO Max. Now, he develops applied AI solutions for the content supply chain at Novo Nordisk, pushing the boundaries of pharma marketing.

Niklas has an extensive background as a data and strategy consultant spanning pharma companies and has engaged with Novo Nordisk over the past four years. Since January 2024, he has been pivotal in establishing and driving the content insights and analytics department.Recently, he has taken on additional responsibilities to lead global data taxonomy across platforms, focusing on quality data enablement.

Philip is a serial entrepreneur and Silicon Valley technology executive with over 25 years of experience as a startup founder, public company executive and board member in semiconductor, loT, SaaS and digital health. He founded Morega (exit to AT&T) and was an executive at Marvell and BlackBerry.

Andy has been with Otsuka in medical and marketing roles for 7 years. He has passion in his role for understanding how technology can help us be better marketers and tighten the connection between marketers, sales representatives, strategy and implementation. Before joining pharma, Andy worked as CTO for a biotech company in York and in academia as a post-doctoral researcher in structural biology at the University of York.

Specializing in pharmaceutical and healthcare data strategy, Jonathan drives forward-thinking solutions by leveraging real-world insights for optimal analytics outcomes. He advocates that a wealth of data, without a clear strategy, is a missed opportunity. Jonathan’s approach centers on enhancing organizational performance through data-driven decision-making. Utilizing advanced tools such as data science, quantum computing, and generative AI, Jonathan is committed to shaping the 2030 vision for healthcare companies.

Richard is the global director of data stewardship at Pfizer, overseeing the APAC and EU markets. He owns the development, operations, and governance of the customer master data management (MDM) processes, and the continuous improvement of business-as-usual (BAU) MDM processes in customer and product master data.

In his previous roles, Richard led data strategy, implementation, and operations of BI solutions, analytics, and CRM solutions. He is passionate about data quality, sustainability, and effective BAU processes that help bridge business needs with digital opportunities.

As a dedicated health communicator with over two decades of experience, Michelle has collaborated with leading organizations in healthcare, pharma, biotech, and public health. Her passion lies in bridging the gap between science and effective communication by ensuring critical messages and robust information reach the right audiences in a sea of misinformation and disinformation. She is also keen to drive technology and AI implementation in medical affairs to maximize capabilities and customer reach.
She is currently the global lead of medical information at Recordati, the vice president-elect of the Medical Information Leaders in Europe (MILE), and proudly owns the women-led organizations Vital Statistics Consulting and Unbiased Science Podcast.

Eric is an accomplished strategy and operations leader at Sanofi, with over 18 years of experience in the pharmaceutical sector. He has led initiatives to enhance cross-functional collaboration, manage launch processes, and streamline strategic planning. Notable achievements include developing dermatology omnichannel guidance and improving HCP engagement through innovative tools. Previously, he held finance and auditing roles across various franchises, managing significant budgets and global initiatives. Passionate about commercial excellence and performance analysis, Eric continues to drive impactful change in healthcare operations in order to improve patient outcomes.

Maurice is the founder and CEO of Shaman, a content authoring platform helping major life sciences companies achieve content excellence. Shaman is increasingly investing in GenAI to enhance its platform, driving innovation in content creation. A product enthusiast with a passion for technology and product management, Maurice also has a deep marketing background spanning industries like pharma, finance, and retail. Prior to Shaman, he founded a serious gaming company, combining his entrepreneurial drive with his love for innovation.

Georgios graduated from the University of Birmingham in the UK with a first-class bachelor’s degree in biology/genetics and completed his PhD in cancer studies at the University of Birmingham Cancer Research Centre, where he evaluated the role of EBV proteins in nasopharyngeal carcinoma cell lines. With over 15 years of experience in medical affairs, Georgios is currently the data, digital, and technology global medical lead for Takeda’s Global Portfolio Division. He focuses on the digital transformation of medical affairs and the implementation of relevant AI initiatives for medical teams.

Previously, he was the global head for medical review, digital strategy, and medical information in oncology BU. He also headed global medical information and review for Entyvio and led medical information for the Growth and Emerging Markets region.

Georgios has participated as a speaker and panelist in several pharma and medical Affairs conferences, discussing the future of Digital Transformation in Medical Affairs and the impact of the current AI technology (MAPS, Reuters, DIA).

Julia has more than 20 years of pharmaceutical experience. In her capacity as the global director and group lead in GRA advertising and promotion at Takeda, she brings MLR expertise for compliant, compelling and timely content excellence and HCP experiences. She is also the business process owner for MLR, with strategic leadership for transformation projects at Takeda. She enables business impact through co-creative solutions integrating digital strategy and technology, people and process harmonization. She is passionate about leading with diversity, equity and inclusion.

Priya is a dedicated professional with over 10 years of global pharmaceutical industry experience. She excels in digital innovation, advanced data analytics, NLP, and data mining for business strategy. As a business process owner for a global medical database, Priya is proficient in operations project management and GAP analysis. Currently, she serves as the medical information global excellence lead at Merck KGaA, Darmstadt, Germany, leading change initiatives and digital projects. Priya is known for her strong leadership, collaboration skills, and commitment to improving patient outcomes.

Ty leads the consulting and implementation practice group within TransPerfect’s wider AI Team, and has supported the successful implementation of numerous AI-powered language technology, products and services for major global life sciences and CPG brands.

Lucia is a medical affairs professional with longstanding work experience at both local and global levels. She has led medical affairs digital business transformation in UCB’s Immunology Area, focusing on the impact that the medical affairs function creates: set up and deployment of specific performance and impact indicators for field medicals, i.e. medical engagement KPIs, launch excellence KPIs, congress and events medical desired outcomes, performance on new engagement capabilities.

Lynn is the global medical impact lead at UCB, with extensive experience in medical affairs and field medical excellence. She drives the development of impact measurement frameworks, ensuring alignment with strategic objectives. Lynn focuses on data-driven decision-making and conducting data analysis to evaluate medical initiatives. Her expertise includes leveraging digital tools to enhance reporting and fostering cross-functional collaboration. Lynn is passionate about transforming insights into impactful outcomes, advancing patient care, and optimizing operational processes. Her leadership focuses on ensuring that medical activities drive strategic value and measurable healthcare improvements.

Pascal is responsible for digital transformation in medical affairs and evolving its role to become a strategic partner across the asset lifecycle with digital, data, and analytics. He is committed to facilitating strategic decisions and operational efficiency with data-driven insights and recommendations to improve patient and health system outcomes. Pascal is also focused on personalizing the customer experience of key healthcare stakeholders through hybrid engagement. Pascal has held many roles in pharma across the value chain (from technical operations to compliance and IT and medical devices to medical affairs).
Pascal received a Veeva Hero Award in 2022.

Aaron leads Veeva’s commercial business consulting practice in Europe. He specializes in commercial transformation, optimization, and innovation. Before Veeva, he led EY’s Life Sciences consulting practice in the UK&I, and before that was at Accenture.

Albert is responsible for communicating about the product features in the Commercial Content team. He joined Veeva in 2014 after more than 14 years of experience in the pharmaceutical industry.

Aleix is responsible for communicating about the product features in Veeva CRM, including product roadmap communications, questions, customer forums, communities and gathering product feedback. He joined Veeva in 2020 after 14 years of experience in the pharmaceutical industry.

Alex supports medical teams in improving their customer engagement capabilities. This spans strategy development, process re-design, change management, and communications and training design and delivery. Prior to joining Veeva, Alex worked for Roche Germany as a commercial strategist and in life sciences consulting.

Alex is responsible for communicating and educating on product features in Veeva CRM. He has joined Veeva early in 2023 after 15 years spent on different technical and managing roles involving CRM and BI products in the US and in Europe.

Alexandre leads Veeva’s Business Consulting Practice in France and UK specialising in commercial excellence, innovation and digital transformation. 
He brings 20+ years in the industry of which 15 years in marketing and sales functions both at affiliate and global level, working across the drug lifecycle and 7 therapeutic areas, mainly at Lilly along with 5 years of digital transformation consulting practice, 2 years running the operation of a medical education provider and co founding a start up.
He has strong connections with key French pharma leaders.

Amee is a solution consultant specializing in the Veeva Commercial Cloud, with a primary focus on Vault PromoMats. In her role, she collaborates closely with clients to understand their unique challenges and digital transformation goals. She excels at identifying and showcasing technology solutions that drive growth, improve efficiency, and reduce costs, helping organizations streamline their operations and meet strategic objectives.

As a customer success manager, Andrew is responsible for helping Veeva’s clients optimize their investment in the Vault PromoMats and Vault Medical applications. He is responsible for product education, value creation, relationship management and governance advice.
Andrew has worked in the life sciences industry for over a decade. Prior to joining Veeva he worked in medical communications agencies, and was part of the commercial content implementation team before joining customer success.

Andrew leads the Link Insights business consulting team. Andrew and his team provide customized strategic insights projects which are tailored to solve customers specific business needs for clinical, commercial, and medical teams. Andrew has a background in managing market intelligence and strategic insights consulting teams. He holds a Ph.D in molecular oncology and a BSc in biochemistry.

Andy leads product management for Vault Platform. Andy’s team is focused on delivering a robust platform for the rapid development of Vault Applications. He has more than 25 years of enterprise software experience and has held product positions at NextLabs, Siebel Systems, and Accenture.

As a senior consultant in Veeva’s commercial content practice, Ani has been a key contributor to the implementation and adoption of the Commercial Content Taxonomy for life sciences. Her focus areas include Vault PromoMats, digital asset management, and modular content.

Ankur is an experienced product and engineering leader with more than 10 years of experience building and scaling product teams at innovative enterprise software-as-a-service companies.

Ankur holds a Master’s degree from Dalhousie University in Canada.

Anna Karasek is the global director of solution consulting at Veeva Systems. She has spent the last decade helping life sciences companies of all sizes achieve digital excellence by helping them design the right solution and strategy for their programmes.

Annalisa is a solution consultant on the European team, focusing on the Veeva Medical Suite. In her role, she works closely with customers to understand their needs and challenges to then recommend the best Veeva solution to support their medical teams.

Annie leads Veeva’s business consulting practice in UKI. She is focused on helping Veeva’s customers make the most of data and technology to deliver for their customers. She has worked in the life sciences for 15 years, starting with a Ph.D. in pharmacology and then in business consulting at Accenture and EY. Her role spanned R&D, supply chain, medical, and commercial.

Arturo is a seasoned life sciences consultant with 10+ years of experience across North America and Europe. His areas of expertise include KAM and product launches, both of which require cross-functional work. He is currently part of the strategic growth team, finding ways to leverage data to solve business issues.

As a senior solution consultant, Ashley is responsible for demonstrating the value of Veeva’s Commercial Cloud solutions. His time at Veeva began with customer reference data and has expanded over the last 10 years to include master data management, CRM field execution, and data analytics. Ashley excels at helping customers solve their field engagement and data management challenges.

As Director, Product Management CRM Bastien is responsible for defining the global product direction for Field Medical, but also Pharmacy Sales processes. He has been working in CRM softwares for Life Sciences since 2004. Bastien joined Veeva more than 13 years ago, as a Product Manager where he ensured that Veeva CRM product capabilities were aligned to the regional and local business needs.

Bastien holds a bachelor degree in Geopolitics and International Relations, and a Master’s degree in Business Administration from Winthrop University. He has lived in the US for a few years and then settled back in France with his 2 sons. Fluent in English and French; desperately tries to also speak German when possible.”

Ben is the Vault CRM technical migration lead. He has 20 years of experience in services for life sciences, working for Veeva and Accenture. Ben is an expert on helping customers get the most from their Veeva commercial applications and how to integrate them effectively into the broader commercial ecosystem. He has experience across the Commercial Cloud, specifically CRM, Align, Network, and OpenData. Ben has a bachelor’s degree in Anthropology from Durham University and is currently based in Manchester in the UK.

Benjamin leads the product management team of Veeva OpenData in Europe. He is passionate about interacting with customers to understand their challenges and translate them into better products. Before joining Veeva in 2021, Benjamin worked in management consulting for large MedTechs. He holds a Master’s degree in industrial engineering from the Technical University of Berlin.

Bill Devlin is a senior product manager with deep expertise in developing customer experience platforms and applications. Bill has extensive industry experience leading complex technology initiatives that align product roadmaps with customer needs to deliver high-impact solutions. His background in enterprise and cloud technologies enables him to create innovative, resilient, scalable products that meet the demands of modern business environments. Bill is passionate about leveraging emerging technologies to enhance product capabilities, improve customer satisfaction, and drive sustainable growth.

Bilyana is an associate director of commercial strategy at Veeva, where she represents Align and Align+ strategy in Europe. She has six years of experience in the commercial life sciences sector, where she partnered with top biopharma companies, adding to their long-term strategic field planning and optimizing sales effectiveness processes. Bilyana has more than 11 years of experience in the software cloud industry, and she has worked at IBM, Microsoft, and Deloitte, focusing on corporate digital transformation, emerging technology, and innovation.

Callum leads Veeva’s Vault Medical business in Europe. During 9 years at Veeva, he has worked in various roles but has spent the bulk of his time bringing Veeva’s medical information solution to market, and scaling to support more than 50 organisations globally.

Carlos leads the Vault Medical product team where he focuses on helping customers achieve medical information and content excellence through software. He has spent over 15 years leading product, marketing, and operations teams in companies ranging from pre-commercial startups to global enterprises.

Chatham Reed is senior director of Vault CRM architect. With over 16 years at Veeva spanning both services and product teams, Chatham has been focused on commercial life sciences, delivering critical products and services to the market.

Claire is a solution consultant on the NA team, focusing on Vault CRM for Medical and the Vault CRM suite. She works closely with customers to understand their needs and challenges to then recommend the best Veeva solution to support their medical teams. Before being a solution consultant in North America, Claire was a part of the European Solution Consulting team at Veeva, and prior to that she was implementing Veeva CRM and Events Management for our customers.

Dan is a strategy director at Veeva, responsible for Veeva Link products in Europe, and is passionate about leveraging technology to drive positive patient outcomes.
Dan is a seasoned life science professional with 17+ years of experience in medical devices, diagnostics, and drug discovery. He has deep expertise in partnering with the UK NHS on patient care initiatives and a proven track record in software sales for drug discovery acceleration.

Daphne has over four years of experience in the industry, initially specializing in Veeva CRM implementations. Currently a Solution Consultant, Daphne now focuses on the commercial side, particularly in the Spanish market and Service Center. As part of the EU Solution Consulting team, she collaborates closely with our Commercial Sales team to deliver customized demos.

David is VP strategy, Link Key People, global, and is on a mission to innovate in healthcare through data and technology. With medical training and a background in the pharmaceutical industry, the perspective he brings to Veeva has allowed him to make connections with customers that can hopefully move the industry forward and, together, provide better healthcare for all.

As a solution consultant, Diana is delivering customized product demonstrations in the pre-sales cycle for Vault PromoMats. Her main focus areas are Vault PromoMats, DAM, and Modular Content.

As a director of product management for Veeva Network in Europe, Fernando is responsible for designing the product’s features or functions. His responsibilities include defining product requirements, strategy, and roadmaps, showcasing product demos to customers, overseeing feature development, and providing product support to Veeva sales, marketing, and implementation teams.

He joined Veeva 13 years ago as a product support specialist moving to Veeva Network product management team when the product was launched.

Fernando holds a bachelor’s and master’s degree in Management Information Systems with a minor in Computer Science.

Florian, vice president of enterprise commercial strategy in Europe, is responsible for driving digital transformation with large life science companies. Passionate about leveraging technology to accelerate drug development and commercialization, he brings a wealth of experience to Veeva.

Prior to joining Veeva, Florian was an associate partner at McKinsey & Company and advised healthcare organizations across the commercial, medical, and development value chain. His educational background is in international business and computer sciences.

At Veeva since 2020, Francesca is making sure her solution consulting team delivers state of the art product demonstrations. Together with her team, she works with clients to understand local business challenges, supporting the pre-sales process through presentations, demos, and videos particularly focused on European market needs and regional compliance requirements. Francesca also manages the Veeva Italian community, moderating monthly meetings of commercial customers where they can share best practices and discuss local topics.

As a principal business consultant at Veeva, Gareth leads sales and marketing transformation and customer journey initiatives for leading biopharma companies and manages the accounts of three major European organizations. With 15 years of experience, he leverages his expertise in technology, data, and strategic thinking to deliver innovative solutions that address complex industry challenges.

Gea is a principal solution consultant at Veeva, dedicated to assisting life science executives in enhancing their field execution by fostering omnichannel engagement through strategic targeting with Vault CRM Align.

Her six-year tenure at Veeva is complemented by her prior experience as part of the pre-sales team at Microsoft on Dynamics 365 Customer Engagement. Previously she also worked training and implementing Veeva CRM at multiple biopharma companies and in the footwear R&D sector and international organizations like the United Nations.

Gerard leads commercial content strategy projects closely aligned with Vault PromoMats utilization, driving omnichannel operational efficiency and excellence. He supports customers in adopting innovative and advanced content capabilities such as Claims, Modular Content, and Strategic Tagging & Insights, enabling co-creation, streamlined planning, and efficient production processes.

Harvey Thandi has worked within the life sciences industry for over 19 years delivering class-leading demonstrations. His focus is showcasing the latest technologies that support companies in adapting to the ever-changing digital landscape and maximizing their investments around CRM, content management, and data for sales and medical teams.

Jenna works within Veeva Europe’s commercial strategy team as director for Veeva CRM Events Management. She is responsible for the strategic vision in the region, driving product innovation, and ensuring alignment with local market requirements and customers’ success with the product.

Jeroen brings deep analytics expertise and 8 years of consulting experience in the life sciences industry. At Veeva he leads the European Commercial Analytics team where the focus is on growing our standard analytics offerings alongside our software, data and consulting.

Prior to joining Veeva, Jeroen worked as an engagement manager at QuantumBlack, leading end-to-end digital and advanced analytics transformations for his life sciences clients. He holds a BSc in Engineering and a MSc in Applied Mathematics from KU Leuven.

Joe leads Vault PromoMats strategy in Europe for enterprise and emerging biopharma. He has over 15 years experience working in content, both in traditional publishing and SaaS companies, specializing in content workflows.

Joe is responsible for leading the commercial content professional services team in Europe. He has spent the last 10 years in Services, working directly with content management solutions in life science and healthcare. Joe is an expert on Commercial and Medical Vault strategy and process design, having led some of our largest implementations to date.

Johannes Hönscheid is a product manager at Veeva Systems and responsible for Link Medical Insights. He has led global teams, driven innovation in life sciences, and has over a decade of experience in product management across various industries.

John leads Veeva’s content business consulting practice in Europe. His team works with Veeva customers to optimize their content strategy and operating model, drive organizational change and adoption, and enable value realization, especially that connected to the efficient and effective use of Vault PromoMats, Vault Medical and Multichannel CRM.

Josh has more than 10 years of experience in the life sciences industry, helping senior leaders in pharma & biotech solve complex problems in commercial excellence, brand strategy, and market access. At Veeva, he is responsible for defining and implementing the Commercial Cloud strategy in southern Europe, coordinating the teams serving the region to ensure customer success.

Juliane is an associate director of strategy at Veeva, responsible for Veeva Link products in Europe. Passionate about leveraging real-time data and insights, Juliane believes Veeva Link empowers life sciences companies to build meaningful relationships with healthcare professionals.
Before joining Veeva, she worked as a project leader at the Boston Consulting Group, focusing on strategic projects for leading pharma companies. With a background in Business and Computer Science, Juliane brings a blend of analytical skills and industry expertise to drive digital innovation in life sciences.

Julien is leading the Global Vault CRM Services team, which works with our customers to implement and provide ongoing support for our commercial products. Over the coming years, the primary goal is to ensure all our customers have a successful path to Vault CRM, our new centerpiece of the Commercial Cloud.

Justus currently leads the Link Workflow product team in Europe. Before joining Veeva in 2022, he worked in the IT and corporate venture capital of a large German corporation and also founded a food-tech start-up. Justus studied business informatics in Mannheim (B.Sc.) and Munich (M.Sc.)

Karl leads strategy for Veeva OpenData. He joined Veeva in 2021 from McKinsey’s QuantumBlack and built Veeva’s Commercial Analytics function in Europe prior to his current role. Karl holds a Master of Science in Process Engineering from ETH in Zurich and an MBA from IESE in Barcelona.

As a strategy director for Veeva Link Workflow, Kevin works with customers to optimize KOL engagement, leveraging a combination of Link Key People data and Link Workflow software. Before joining Veeva, Kevin spent much of his career supporting decision makers with unique insights from external experts and alternative data sources.

Previous positions included managing director with Gerson Lehrman Group (GLG), leading their EMEA operations, co-head of equities at Goodbody, an Irish investment bank, and managing director at HealthXL, a global community of digital health executives.

Kristn is responsible for Veeva alliances, focused on maintaining a high-quality partner ecosystem for customer success. Kristn and her team ensure that Veeva partners are trained, enabled and supported to deliver greater value to customers through integrated solutions, rich data, targeted content, and extensive service offerings.

Prior to joining Veeva over nine years ago, Kristn held product, marketing and alliances roles at Microsoft, Boeing and other leading software companies.

As a practice lead, Leonie brings over a decade of experience leading large-scale digital transformation programs across the life sciences industry. Today, Leonie leads the strategic growth division in Europe, a team of data-driven strategy consultants who combine the power of analytics with strategy and are on a mission to bring innovation to the life sciences commercial space.

Leticia supports the CRM product experts team in EU helping our customers get the most value of Veeva CRM as they prepare to move to Vault CRM. Leticia has spent over 10 years in Veeva as a member of the product team, bringing over life-sciences expertise prior her Veeva times.

As part of the business consulting team at Veeva, Michael and his team support the pharma industry at a global scale and their markets, specifically DACH, in defining and optimizing their engagement model for healthcare professionals, driving business value and patient impact for the pharma industry.

Natraj Mowdhgalya serves as the practice director for commercial architecture and technical services at Veeva. He and his team help customers build and integrate Veeva commercial products, including Vault CRM, into the larger customer commercial ecosystem using Veeva best practices. Natraj has spent his career consulting with customers in commercial IT and commercial operations to successfully implement various life sciences solutions in sales and marketing.

Neal has been with Veeva for over a decade. As principal product manager for Veeva Align and CRM in Europe, his role is to learn and understand what customers need to do with Veeva’s products and then work on those findings to enhance product features.

Pamela brings 10+ years of consulting experience for global CRM system implementations. With experience leading business consulting initiatives, she has expertise in defining processes for global content-sharing models, MLR optimization, and multichannel content to help customers achieve business objectives. Prior to joining Veeva, Pamela worked in a CRM consultancy firm where she led implementations for manufacturing and finance customers.

Patrick is the director of product management for Veeva Network in Europe. His responsibilities include the transformation of customer requirements into product functionality and the communication of the product roadmap. Patrick has 25 years of expertise in enterprise information management through various roles in consulting, development, and product management. Before joining Veeva, he worked at SAP implementing solutions for master data management, data integration, and business intelligence. Patrick holds a computer science and economics diploma from the University of Applied Sciences in Essen, Germany.

Paul Shawah is executive vice president focusing on product and go-to-market strategy for Campaign Manager.

Paul has over 25 years of experience helping life sciences companies adopt innovative technologies for more effective customer engagement.

As a member of Veeva’s EU Solution Consulting Team, I specialise in delivering tailored product demos. I am Solution Consulting lead for the Vault CRM in Europe.

My expertise spans a range of products, including Veeva CRM, Vault CRM, Approved Email, CLM, MyInsights, Engage, Events Management, Order Management & Inventory Monitoring, Vault PromoMats, and Align.

As a product manager for Vault MedInquiry, Richard is responsible for owning the product roadmap, designing and overseeing the development of new features, delivering product demos, and working with customers to ensure their requirements have been fulfilled by the product. He has spent 15 years working in technology, across research, fintech, and life sciences roles.

Rob is the director of commercial content strategy in Europe. He focuses on Vault PromoMats and Vault Medical and is responsible for developing and articulating Veeva’s strategic direction and product messaging. Rob has over 16 years of experience in the life sciences industry, offering industry knowledge and expertise on content.

Since joining Veeva, Robin has been focusing on supporting Vault PromoMats customers with maximizing the value that the product can provide, specifically in the areas of digital asset management, modular content, content strategy, MLR efficiency, and overall content operational and organizational excellence.

Prior to Veeva, Robin worked in medical communications, advertising, and scientific publishing for 14 years. His responsibilities included oversight of content, creative, and development teams, providing innovative digital content solutions to support the pharmaceutical industry, charities, and patient groups. He also helped to launch a successful independent start-up video platform for congress insights and interviews (VJHemOnc/VJOncology).

Rohan is the vice president of commercial strategy for consumer health and generics. With over 25 years of industry experience in OTC, he supports customers to ensure they get value from Veeva solutions and our offer meets the changing needs of the industry.

Rolando is the vice president of product management for Vault PromoMats and Vault Medical. He and his team focus on delivering robust and innovative features to address the challenges of the commercial and medical communities. Rolando has over 20 years of experience building enterprise software systems for life sciences organizations.

Ryan leads our the content strategy team in our content business consulting practice. Content strategy covers several areas, from engagement and content generation strategy, to modular content and content effectiveness. Previously a marketeer, Ryan brings over 15 years of industry experience to drive Veeva’s thinking and action in strategic content capabilities through a business lens.

Sebastian leads product management for Veeva Link Key People. In his role, he develops data-driven solutions that help life sciences professionals identify and engage with key opinion leaders.

Before joining Veeva, Sebastian spent much of his career developing digital products to solve complex business challenges in logistics and mobility. This experience has equipped him with a strong foundation in creating scalable, user-centric solutions that address intricate market needs.

Sebastian leads Veeva OpenData strategy for top biopharma companies. He joined Veeva in 2022 after a career at Accenture Strategy where he worked with the largest European pharma and medtech companies on their data and digital transformation. He holds a PhD in computer science and used to be a digital health researcher.

Sebastien is responsible for Veeva Vault CRM Engage in Europe. He has 16 years of experience in cloud computing, including 12 years in life sciences. Sebastien partners with the industry to reimagine the commercial engagement model and the role of field teams. He is passionate about the new trends in digital engagement and digital transformation.

Shai is focused on enabling medical affairs and medical information teams to optimize their content operating models in line with rapidly changing customer demand and needs. She’s passionate about partnering with curious, determined and ambitious clients who are driven to improve engagement with their HCPs and patients. With her team, the delivery of relevant, compliant and timely content is front and center of projects and collaborations – helping medical organizations to plan, develop, and deliver content smarter, quicker and with measurable impact.

Stefan is a seasoned CRM expert with over 20 years of experience in life sciences. As the director of Vault CRM strategy in Europe, he ensures customers have a successful migration to Vault CRM. His career began at Novo Nordisk Austria, followed by implementing CRM/SFA projects for Sandoz and Ratiopharm in over 20 countries while living in Germany. Later, he led CRM programs for Actavis and Janssen in Switzerland and Austria, working directly with Veeva CRM.

Tatiana is responsible for Veeva’s commercial solutions in the UK, Ireland, and the Nordics region. In this role, she supports Veeva customers on their digital transformation journeys. Prior to Veeva, Tatiana was an associate partner at McKinsey, where she advised leading pharmaceutical companies in the US and Europe on large-scale transformations, as well as commercial and operational excellence. She believes that technology can enable the life sciences to bring medicine to patients more quickly.

As Senior Director, Product Management, Tom is the product leader for Vault CRM Campaign Manager. Previously Tom owned the product direction of the Engage Connect product. He has worked at Veeva for the past 5 years across a number of products and has worked in the SaaS industry for 10+ years.

Valentin is a product architect of the Vault CRM product team in Europe. Customer Relationship Management professional with an extensive business background in implementing and managing global projects in several industries which have resulted in improved business operations for clients. Broad product knowledge with experience in CRM, ERP, architecture and Analytics integrations. In-depth product application expertise including Vault CRM, Veeva CRM, Veeva Nitro, Veeva Vault, Force.com, and Salesforce.com.

As a product expert, Vlad is responsible for helping Veeva’s product team scale communication with our customers. This includes release education, best practice advice, adoption initiatives, and supporting customers through Veeva Connect. Within the commercial content team, his focus area is MedInquiry in Vault Medical.

Wayne has worked in the life sciences industry in a variety of global sales, marketing, medical, and IT roles. He is passionate about developing solutions that enable life sciences companies to better engage with HCPs and payers.

As a member of the Veeva CRM product team in Europe, Zied is responsible for ensuring that our products meet the needs of Veeva’s customers in the region.
Zied has been with Veeva for 4 years and has a diverse background. He holds a Master’s degree in computer science and has 4 years of experience as a software engineer at Atos. Additionally, he has spent 9 years at Pierre Fabre, working on various projects in IT, finance, and CRM, both in the US and in France.

Somsekhar is a partner with ZS Associates and leads the digital products and solutions practice where he specializes in deployment of digital customer facing solutions for pharma and medtech clients with special emphasis on elevating end user experience (patients, reps, and HCPs) through AI and innovations.

Gayatri is the europe practice lead for digital customer experience for ZS, responsible for helping clients elevate their digital capabilities and leverage them for omnichannel engagement and marketing transformation. She also serves as an executive sponsor to clients for many of ZS’s omnichannel customer experience transformation programs.

Gayatri has over 20 years of experience as a marketer, having led brand teams to launch and grow businesses, and has spent the last nine years in Europe. She has experience in brand marketing, omnichannel strategy, digital customer experience, and personalized content. She is a marketing practitioner who is an evangelist of technology as a transformation enabler and enjoys her role as a change agent to connect strategy with execution. She leads a cross-functional team of digital strategists, martech experts, and content strategists to help pharma companies adapt to the fast-paced change in the commercial landscape. ​