Madrid | Tuesday, 19 – Thursday,
21 November, 2024
Move the Industry Forward
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Tuesday, 19 November
Wednesday, 20 November
Join Chris Moore, Matt Farrell, and Povilas Petkevicius to explore major innovations in commercial and medical. Find out how Veeva is building next-generation capabilities connecting software and data, and gain insights from industry leaders as they share strategies that better serve patients and healthcare professionals.
Vice President Information Technology
Senior Vice President, Global Medical Affairs Digital and Technology
President, Veeva Europe
Executive Vice President, Strategy
VP, CRM Product Management, Europe & LatAm
See how Vault CRM Suite innovations unify sales, marketing, medical, and service on a single life sciences-specific platform for personalized HCP journeys, streamlined operations, and better patient outcomes.
General Manager, CRM Products
Discover how Dr. Samin Saeed at GSK has led MLR transformation across the industry, established culture as a catalyst for change, and is aiming to modernize medical affairs with AI. We’ll share the latest Vault PromoMats and Vault Medical direction and announcements.
Vice President Early Assets Medical
Vice President Strategy, Commercial Content Europe
Learn how Bayer uses insights from Link to unlock cross-functional collaboration and deepen customer engagement.
Global Head of Medical Customer Excellence
Vice President, Data Cloud Strategy
Vice President, Strategy, Link Global Strategic Accounts
Bayer shares its experience of having globally harmonized data with Veeva OpenData and Network, covering implementation, field force feedback, cross-country collaboration, and more.
Group Product Manager
Vice President, OpenData
Director, Strategy, Veeva OpenData
Learn how to leverage the Vault platform and Veeva’s AI partner ecosystem to enable pharma companies with high-value use cases that boost customer engagement, streamline content, and reimagine the rep experience.
Senior Director, Solution Consulting
Learn how to empower data-driven decision-making within your teams by consolidating various data in CRM. With no-code customization options, make your CRM as unique as your business.
Veeva teams will outline steps for the industry to adopt the Commercial Content Taxonomy for Life Sciences within Vault PromoMats.
Discover how to achieve cross-functional visibility to expert engagements using Link Key People. Add Link Workflow to further increase the impact and efficiency of your engagement planning.
Director Product Management, Link Workflow
See how Vault CRM Suite unifies sales, marketing, medical, and service on a single platform for personalized HCP journeys, streamlined commercial operations, and better patient outcomes.
Solution Consultant
Learn how Vault MedInquiry supports end-to-end medical information management, from intake to fulfillment, and more.
Solution Consultant
Explore recent innovations in Vault PromoMats that accelerate the publication of compliant content, as well as new features to support the user experience and adoption.
Discover how standardized data structures ensure accurate, up-to-date software, and data connectivity.
Take a tour of Vault CRM as an admin user to see it in action and discover all the benefits of the Vault Platform for CRM.
Learn how the PromoMats-Medical Connection streamlines document sharing between Vaults and reduces the administrative burden for shared resources, like references.
Business Consulting Engagement Manager, Commercial Content
Find out how redefining the medical insights journey with Link Medical Insights maximizes the value of congress engagements for lasting cross-functional impact.
Get a closer look at upcoming Vault CRM Suite innovations and how they unify sales, marketing, medical, and service teams for greater impact. See the latest innovations and roadmap.
Learn more about what’s coming in Vault PromoMats and how the latest innovations can help you achieve content personalization and improve engagement.
Learn about the newest capabilities and upcoming innovations across Vault Medical, from communication platforms in MedComms to embedded phone calls and live chat in MedInquiry.
Senior Director, Product Management, Vault Medical
Learn how the industry’s leading solution for customer insights is driving the conversation forward, including recent and planned innovations to power sales, marketing, and medical teams.
Product Lead, Link Key People
Discover innovations in master data management including Veeva OpenData’s global expansion, common data architecture, and DCR attachments. We’ll also cover Veeva Network’s enhanced Vault CRM and event-based, real-time integrations.
Discover how to leverage Vault CRM Suite for account profiling, segmentation, and targeting.
Associate Director, Commercial Strategy Europe
Learn about the latest telephony and live chat capabilities in Vault MedInquiry that streamline intake for high-volume contact centers.
Product Expert, Commercial Content
Find out how Engage helps to adapt to HCP preferences through compliant two-way communication, scheduling, and content sharing.
See how Vault CRM Suite unifies sales, marketing, medical, and service on a single platform for personalized HCP journeys, streamlined commercial operations, and better patient outcomes.
Solution Consultant
See how the integrated Link Suite enables cross-functional teams to engage more effectively – from identifying the right experts and planning engagements to capturing insights.
See how Veeva Network simplifies the HCP verification process for brand portals through real-time identification, enabling quick follow-through for sales teams.
Get the most out of Veeva CRM while you prepare for your Vault migration. Discover five essential capabilities you should enable now.
Discover how claims harvesting capabilities can help ensure compliance and speed, and remove some of the difficulty associated with modern claims management.
Understand Veeva Link’s approach to data privacy.
VP Strategy, Link Key People, Global
Are you getting the most out of Vault MedComms? Learn about key features that optimize the medical content lifecycle.
Solution Consultant
Learn how Daiichi Sankyo and Sanofi leveraged Data Cloud insights to streamline field planning, drive double-digit sales growth, and achieve business transformation.
Global Strategy and Operations – Dupixent Dermatology
Vice President Digital Excellence
Principal & Team Lead, Commercial Analytics Business Consulting
Hear how medical leaders are breaking down silos to improve collaboration between medical and commercial teams. Discover a better approach to ensure operational efficiency and increase medical impact.
Experience Engage Connect in action and discover what’s next. Learn how Astellas successfully launched compliant chat in a major European market, and gain insights on scaling two-way communication effectively.
Senior Manager Business Solution and Operational Effectiveness
Global CRM Activation Lead
Director, Commercial Strategy Europe
A top biopharma explains how it placed its content strategy in Vault PromoMats at the heart of its new content supply chain while migrating to Vault CRM, and shaping the way forward.
New to Vault PromoMats? Hear how Angelini Pharma speeds up compliant MLR reviews.
Global Demand Manager for Commercial Operations and HR
Strategy Director, Vault PromoMats
Learn how Pfizer are using customer reference data to benefit field force productivity, reporting and analytics, and master data management.
Global Director, Data Stewardship
Director, Strategy, Veeva OpenData
The Vault Platform is purpose-built for life sciences to provide greater agility with less complexity. Get to know its full capabilities in this detailed walkthrough.
Understand the key Vault CRM migration stages and get practical advice to prepare your organization today.
Start planning for greater sales and marketing alignment with Campaign Manager. Get a product overview, see a live demo and roadmap.
Learn how module localization is enabled within Vault PromoMats to simplify reuse of modular content across European markets.
Business Consulting Engagement Manager, Commercial Content
Learn how the Link Mobile App provides instant access to deep KOL profiles, helping you get the most out of every engagement.
Product Lead, Link Key People
See how Vault CRM Suite unifies sales, marketing, medical, and service on a single platform for personalized HCP journeys, streamlined commercial operations, and better patient outcomes.
Solution Consultant
See how a new iPad user interface supports successful event execution in Veeva CRM Events Management.
Learn how tier-based review in Vault PromoMats can reduce MLR review times by automatically routing content based on a predefined set of criteria.
Looking to empower your field force with data-driven insights? Hear how we’re making it even easier to create, reuse, deploy, and administer your MyInsights pages without any code.
Hear Veeva’s recommended approach to take advantage of recent U.K. legislation on digital PI for printed content.
Take your KOL prioritization strategy to the next level. Learn how to use Link Key People, custom labels, and advanced analytics to optimize segmentation and targeting.
Vice President, Link Insights
BioNTech medical affairs championed a platform approach to optimize cross-medical collaboration and field excellence. Find out how the team streamlined workflows and maximized KOL engagement for their new drug launches with Veeva Medical Solutions, including Vault CRM.
Global Head, Medical Excellence
VP Global Medical
A medical information executive and industry leader shares strategies for elevating medical information practices in a dynamic digital landscape.
Senior Director, Vault Medical Strategy
Global Lead of Medical Information and Communications
Hear how Bayer AG and Novartis think about speaking with a single voice to HCPs while tailoring the message for every interaction. Get perspectives on how to shift mindsets from siloed thinking to agile, outcomes-driven ways of working.
Head of CRM and Engagement Channels
Executive Director
Vice President, Commercial Strategy Europe
Learn how a global biopharma is leveraging Veeva’s insights and expertise to accelerate its launches and increase treatment uptake.
Tier-based review, AI-assisted review and dynamic content review are all having a tangible impact on easing the strain on MLR teams and ensuring that field force and marketing teams are supplied with timely, personalized, impactful content. Learn how Takeda and GSK are successfully implementing these strategies.
Vice President Early Assets Medical
Director and Group Lead, Global Regulatory Affairs Advertising and Promotion
Practice Manager, Content Business Consulting
Medical, commercial, and digital leaders share how an aligned approach to customer engagement is driving greater customer centricity across teams and deepening KOL relationships.
Executive Director, Global Field Medical
EU Director Digital Transformation and Data Governance
Vice President, Strategy, Link Global Strategic Accounts
Astellas and Bayer share value-creation opportunities for their commercial teams when implementing globally harmonized data.
Customer Data Specialist
Group Product Manager
Director, Strategy, Veeva OpenData
Enable superior HCP experiences with inbound and outbound engagement capabilities for inside sales, service center, and hybrid reps. Get a product overview, see a live demo and roadmap.
Get a clear picture of Vault CRM’s migration path for more complex environments, with plenty of time for Q&A.
Thursday, 21 November
Hear what an industry leader is doing differently to deliver brand consistency and speed to market in claims and modular content.
Medical organizations need visibility into their scientific narratives for effective omnichannel execution. Hear how Takeda is digitizing its most valuable assets in MedComms.
US Medical – Digital Engagement and Insights
Team Manager & Global BC Lead, Medical Content
Learn how UCB deployed Link Workflow to achieve closer cross-functional collaboration when planning engagement with their top KOLs. Hear three examples of how they are improving the customer experience.
Strategy Director
Hear how AstraZeneca and BioNTech infuse AI into customer and field engagement, and content. Learn more about their use cases, obstacles they face(d), and how they plan to scale.
Head of Commercial IT: Commercial Excellence and Digital Marketing
Vice President Information Technology
Alnylam, GSK, and Idorsia share how they improved field productivity with Veeva Align’s Integrated Territory Feedback. Get perspective on industry insights and Vault CRM Align innovations.
CRM Lead, International
Product Manager
Team Leader Release and Operations Commercial and Medical Systems
Associate Director, Commercial Strategy Europe
Principal Product Manager, CRM & Align
One of the world’s largest pharmaceutical companies shares five engagement models that will impact future competitiveness and how to enable them.
Medical insights are the currency of medical affairs. Hear from industry leaders using Link Medical Insights on how to harness this strategic asset and drive impact across the enterprise.
A biopharma explains how it used connected insights from Veeva Data Cloud to define its target universe and build actionable customer segments before an oncology launch in Germany.
Spend a day in the life of a rep. This demo will show you how to plan your daily schedule, personalize HCP interactions, and make data-driven decisions with ODAIA’s Engagement Intelligence, integrated with Vault CRM.
Learn best practices for synchronizing content compliantly between Vault PromoMats and Vault RIM.
Find out how Link Key People integrates seamlessly into your systems and feeds your applications.
VP Strategy, Link Key People, Global
Hear firsthand from HCPs about their challenges and evolving needs. Learn how Veeva’s Vault CRM Suite enables synchronized sales and marketing teams, scalable account-level engagement (KAM), and improved coordination from clinical to effective commercialization.
Hear how modernized claims management can transform your content operations and optimize MLR workflows.
Solution Consultant
Learn more about deep integrations between Vault CRM Suite and Microsoft 365 to support cross-team collaboration and improve productivity.
Preview the upcoming content similarity feature, which will facilitate the reviewer experience and decision-making process.
See how Link Workflow complements Link Key People during congress planning to maximize engagement opportunities with the right experts at events.
Strategy Director
Learn about the journey a large biopharma has been on to lay the groundwork for a future-proof content operating model that supports content excellence and drives organizational growth.
Discover how Novo Nordisk is using a new centralized, searchable repository of tagged content as the backbone for advanced data analytics and AI applications.
Senior Manager, Content Processes and Innovation
Global Data Taxonomy Lead
Director, Commercial Content Strategy
Bayer shares how it enhanced data consistency and efficiency through Veeva Network. Learn how it standardized product definitions to flow seamlessly through CRM and Vault PromoMats.
Global Data Governance and MDM Lead
Director Product Management, Veeva Network
The shift to specialty medicine and increasing stakeholder complexity entails a new standard for key account management excellence. Join three biopharma leaders who discuss a new KAM approach that facilitates cross-functional collaboration and deep customer insights to unlock exceptional growth from top accounts.
Leaders from Incyte Biosciences and Merck KGaA, Darmstadt, Germany share different perspectives on globalizing and harmonizing its medical information technology with Veeva. Learn how to ensure a successful rollout.
Director Medical Information and Medical Communication EU/REALM
Senior Director, Vault Medical Strategy
Scientific Director of Medical Information
Join us to learn how Biogen is boosting its content reuse by establishing the right operating models and empowering its teams to focus on higher-impact content.
Head of Customer Solutions and Analytics
Strategy Director, Vault PromoMats
Data leaders share how they use Link Key People data to uncover new customer insights, transform analytics, and drive business processes.
Vice President Digital Excellence
Head, Predictive Analytics
Vice President, Link Insights
Learn how Veeva’s end-to-end, connected solutions help medical affairs work cross-functionally to improve operational efficiency and create a better stakeholder experience and see a demo of this in action.
Biopharma leaders explain how deep insights from Link Key People can accelerate every phase of the product lifecycle – from development to commercialization.
Calling all Salesforce specialists! Understand the key differences between Vault CRM and commonly used Salesforce platform components for a seamless transition.
Get a first look at how Events Management on the Vault Platform facilitates an improved end-to-end events process through content management and more granular compliance controls.
See how to personalize HCP engagement using the Approved Email Builder capability.
Learn how the Medical-Safety Connection streamlines the triage of adverse events and supports reconciliation between Vault MedInquiry and Vault Safety.
Product Expert, Commercial Content
Discover how relationship graphs in Link Key People reveal connections between thought leaders, organizations, and scientific activities, advancing your KOL engagement strategies.
Product Lead, Link Key People
Bring best-in-class data into the targeting plan with Veeva Data Cloud and Align.
Streamline content processes, improve digital asset searchability, and encourage content reuse with Vault PromoMats DAM features.
Solution Consultant
Learn how to lower integration costs and get consistent, near-real-time data updates by replicating your Vault data with a single API call.
Enabling medical omnichannel through your content supply chain requires excellent content foundations. Learn about the health checks available to evaluate and optimize your Vault and take home tangible recommendations for getting started.
Team Manager & Global BC Lead, Medical Content
Practice Director, Commercial Content
Veeva’s recent research provides actionable recommendations on the scientific activities that most impact launch success.
Global CRM Activation Lead
EU Director Digital Transformation and Data Governance
Associate Director, Marketing Excellence
Join Matt Farrell, Arno Sosna, and Julien Massinon as they share key takeaways and answer your questions in this interactive session.
Executive Vice President, Strategy
General Manager, CRM Products
VP, Global Vault CRM Services
Learn more about Link’s next-generation approach to surfacing precision insights faster across a global enterprise. Hear what future innovations are on the roadmap.
Product Manager, Link Medical Insights
Discover how to build custom workflows on Link data to streamline processes across sales, marketing, medical, and clinical teams. Hear about key use cases and upcoming product innovation.
Deep dive into Veeva’s commercial content taxonomy for life sciences, a one-of-a-kind solution to standardize content management across the industry. Hear how one biopharma company is making its content taxonomy a priority this year to scale and innovate.
There has been rapid innovation in Vault MedInquiry over the last few years – are you leveraging the latest capabilities? Gain practical guidance on automating response generation.
Senior Product Manager, Vault MedInquiry
Solution Consultant
Learn best practices for distributing digital, trackable medical content. Equip content teams to create and share a holistic scientific narrative while also enabling MSLs to present highly relevant content.
Discover how Veeva Network can make the master data migration to Vault CRM smooth and effortless.
Learn about the business benefits and cost-saving opportunities of adopting Veeva OpenData globally, along with best practices for successful implementation.
Effective collaboration between pharmaceutical companies, key opinion leaders (KOLs), and healthcare professionals is crucial to improving patient outcomes. This keynote will explore how mutually valuable interactions creates a ripple effect of better engagement, sharper communication, and more informed scientific exchange. We’ll identify actionable strategies to enhance collaboration, drive innovation, and support more meaningful patient-focused outcomes.
President, Veeva Europe
VP Global Medical