Veeva Vault CRM Approved Email
Personalize HCP Communication
with Compliant Email
Stay connected with customers and extend face-to-face
conversations with personalized emails.
Announced 2013 Status Very Mature Customers100+
Closing the Gap: New Science, New HCP Expectations
Overview
Send compliant emails
and track results
Compliant emails
Veeva Vault CRM Approved Email is an add-on application within Veeva Vault CRM that allows users to send compliant emails to HCPs in a unified experience. Users can quickly assemble an email selecting approved templates, content fragments (links in the email), and optional personalization such as a personal greeting.
Email automation
Approved Emails can be scheduled and sent on behalf of field users by the home office or suggested by next best action engines.
Real-time metrics
Approved Email activity (such as sends, opens, and click-throughs) is automatically captured and recorded in Vault CRM, providing insight into content and engagement effectiveness.
Impact
Engage with HCPs
30%
more HCP interaction with Approved Email
60%
open rate with Approved Email
3x
higher open rates than industry average
Why Approved Email
Stay connected and compliant
Customer Success
Trusted by biopharmas,
big and small
