Veeva CLM
Tailor HCP Engagement with
Embedded Closed-Loop Marketing
Have more focused HCP interactions with compliant
content and fast, accurate reporting.
Announced 2011
Status Very Mature
Customers 100+
Veeva CLM is an add-on application to CRM for closed-loop marketing interactive visual aids. The CLM media player supports a wide variety of digital multimedia content and enables users to easily search and present content while automatically capturing key metrics and recording in CRM.
Users can select approved content or create personalized presentations assembled from approved fragments.
Approved content is stored and distributed to the CLM Library from Veeva Vault PromoMats or MedComms.
