Ferrer had been using a homegrown sales force automation system for years but recently started feeling the pains of outdated technology. The old system couldn’t keep up with the company’s changing needs and increasingly complicated sales structure.
Ferrer critically needed a direct-to-pharmacy order management system built right into the CRM system, and so they turned to Veeva CRM. Veeva CRM’s multitenant, cloud-based platform would enable Ferrer to quickly and economically make configuration changes to meet its specific business needs.
Read how Ferrer was able to streamline the pharmacy ordering process with Veeva CRM, gain better customer insight and enable reps to engage in more relevant customer interactions.