Boston | May 13-14, 2025
Get Together, Get Inspired
Agenda
Monday, May 12
Tuesday, May 13
Veeva’s vision is to deliver customer centricity in life sciences powered by a unified customer engagement platform. Hear from industry leaders on how this drives innovation and shapes the future of customer engagement.
AstraZeneca shares how it improves marketing performance by standardizing analytics across all brands.
CEO, Crossix
General Manager, Crossix
Head of Omnichannel, U.S. Biopharmaceuticals
Discover how Eli Lilly is transforming its content ecosystem by streamlining workflows, standardizing taxonomy, and aligning global teams to deliver high-impact experiences at scale.
Vice President, Commercial Content
Associate Vice President, Content Capabilities and Innovation
Discover how connected data provides a modern data foundation, delivering efficiency and maximizing commercial impact
President, Compass and Executive Vice President, Data Cloud
Customer Data Strategy, Partnerships, and Innovations
Vice President, Compass Solution Consulting
Use patient marketing data to drive HCP engagement.
Senior Product Director, Crossix
Learn how to track engagement, impact, and business outcomes with key content KPIs.
Practice Manager, Global Content
Learn how unlimited access to HCP-level data can drive differentiated insights for targeting at launch.
Senior Manager, Compass Solutions Consulting
Learn more about deep integrations between Vault CRM Suite and Microsoft 365 to support cross-team collaboration and improve productivity.
Discover how rapid access to marketing performance data can validate advertising effectiveness during major TV events, like the Super Bowl or the Olympics.
Director, Crossix Services
Learn how Anthill’s Arcane AI streamlines content discovery, planning, and creation to overcome pharma’s content challenges, optimize omnichannel strategies, and drive measurable results.
Find accessible high-volume prescribers you’re not targeting today and engage them effectively to drive revenue growth.
Senior Director, Compass Strategy
See how innovations across Vault CRM Suite support customer centricity and improve efficiency for sales, marketing, and medical.
General Manager, Commercial Cloud Products
Learn about innovations for Crossix Measurement and Audience Segments.
Vice President, Product
Director, Crossix Strategy
Discover the latest PromoMats and MLR Bot innovations that streamline workflows, improve compliance, and boost content efficiency in your marketing and approval processes.
Vice President Product Management, Commercial Content
Catch up on the latest capabilities and upcoming innovations in MedComms and MedInquiry.
Senior Director, Product Management
Learn how modern data is staying ahead of the changing landscape, and delivering on trust, efficiency and better precision
President, Compass and Executive Vice President, Data Cloud
Vice President, Strategy, Compass
Senior Director, Product Management, Compass Prescriber & National
Vice President, Integrated Insights Oncology
Discover how Merck leverages Link’s deep KOL data and flexible workflows to improve customer-centricity and productivity. Learn about exciting new innovations coming to the Link Suite of data applications.
Executive Director and Ops Lead, Global Medical Affairs and Outcomes Research
President, Link and OpenData, SVP Data Cloud International
Vice President, Engineering and Product Management, Link and OpenData
Discover how a modern master data approach provides the foundation for field teams to deliver faster, smarter customer engagements and achieve measurable success.
Senior Director, Field and Data Operations
Director, Commercial Data Strategy and Governance
General Manager, OpenData US
See how Vault CRM Suite unifies sales, marketing, medical, and service on a single platform for personalized HCP journeys, streamlined commercial operations, and better patient outcomes.
Solution Consultant, Commercial
Learn how to empower data-driven decision-making within your teams by consolidating various data in CRM. With no-code customization options, make your CRM as unique as your business.
Explore how brands leverage health audience segments to reach qualified patients and enhance the efficiency of their media campaigns.
Director, Advanced TV Solutions Consulting
Learn how MedInquiry and Vault CRM will work together to enhance capabilities and introduce new use cases to support triage and fulfillment from the field.
Product Manager, Medical
Come and discuss the challenges and opportunities for medical and commercial teams when it comes to planning, executing, and tracking KOL engagements across functions and regions.
Link Workflow Strategy
Enhance launch success by gauging HCP sentiment and analyzing disease trends to anticipate market shifts.
Manager, Compass Solutions Consulting
Hear how biopharma brands are diversifying media strategies to effectively reach patients.
Director, Crossix Services
Harvesting automates the creation and maintenance of claims and scientific statement libraries. See how it works in PromoMats and MedComms.
Solution Consultant, Commercial
See how Link Medical Insights allows you to capture, search, and uncover insights faster to improve decision-making.
Senior Director, Strategy, Link Medical Insights US
Explore new industry reports on KOLs’ scientific exchange preferences, and how MSLs are enhancing the efficiency and effectiveness of KOL engagement. Learn how to apply these insights with best practices from industry experts.
Understand the key Vault CRM migration considerations and prepare your organization with practical advice from Shionogi and Syneos Health who have migrated.
Associate Director, Field Force Technology and Data Operations
Executive Director, CRM Solutions
Director, Global Technical Services & Commercial Architecture
Discover how Vault CRM Campaign Manager aligns sales, marketing, and medical for more precise, coordinated customer engagement. Learn about its vision, latest innovations, and a customer’s success story.
Executive Vice President, Enterprise Operations
Senior Director, Product Management Vault CRM Campaign Manager
Executive Vice President of Strategy, Campaign Manager
Best practices for emerging biotechs looking to maximize the impact of every HCP and DTC marketing dollar.
Senior Director, Head of Digital and Omnichannel Marketing
Vice President, Commercial Strategy, New Products and Marketing
Director, Crossix Strategy
Uncover how to use Crossix data for strategic planning and tactical optimizations. Discover best practices for building business cases and utilizing in-flight weekly analytics.
Senior Director, Crossix Services
Senior Product Director, Crossix
Regulatory leaders discuss how AI, emerging innovations, and collaboration with commercial teams are transforming MLR.
Senior Director, Commercial Content Strategy
Executive Director, Commercial Regulatory Affairs
Executive Director, Commercial Regulatory
After implementing PromoMats Essentials, what comes next? Learn how to grow and scale your compliant content ecosystem over time.
Director, Commercial Content Strategy
Senior Manager, U.S. Operations
Director, Marketing Services
Two data leaders share ‘the art of the possible’ for integrating Link data to uncover new customer insights, transform analytics, and drive business processes.
Director, International Market Predictive Customer Engagement
Associate Director, Medical Excellence
Insights Strategist
Link Key Accounts provides deep data on hospital and payer decision makers. Hear how industry leaders use it to drive formulary uptake and accelerate commercial success.
Strategy Lead, Link Key Accounts
AD Value and Access Marketing
Senior Key Account Manager
Associate Director, Omnichannel Excellence
As biopharmas continue to navigate data uncertainty, learn how Veeva’s data network strategy is built for what comes next
Vice President, Health Data Partnerships
Industry Expert
Executive Director, Global Commercial Operations
Discover how a commercial data leader is redefining HCP segmentation and targeting with Veeva Data Cloud and CRM Pulse. Learn why HCP access data is the missing piece in your go-to-market strategy.
Senior Director, Field and Data Operations
Vice President, Global Analytics
Get a preview of the new Medical Interaction Report in Vault CRM and see how it will help MSLs to better prepare for and document deep KOL discussions.
Product Manager, Vault CRM
Connect field force and marketing touchpoints for better omnichannel engagement.
Director, Product
See how telephony and live chat capabilities simplify intake for medical information contact centers working in MedInquiry.
Principal Solution Consultant
Learn how Link Workflow with Link Key People data enables high-value engagements with KOLs for congresses, ad boards, and other collaborations.
Product Manager, Link Workflow
Transform your customers’ experience by personalizing every interaction with integrated inside sales and contact center capabilities directly within CRM. Explore current features and the exciting innovations on the horizon.
Director, Commercial Strategy, Service Center
Deep dive into the migration of a large-scale enterprise to Vault CRM. Hear key insights and practical learnings from GSK’s transition.
Vice President, Commercial Technology Engineering, and Data
Vice President, Global Vault CRM Services
With the core CRM foundation in place and the power of the Vault platform, get a preview of upcoming innovations, including AI-powered CRM, reimagined medical interactions, and enhanced KAM capabilities.
President, Commercial Cloud
General Manager, Commercial Cloud Products
Discover how Gilead Sciences overcame unique marketing challenges by leveraging audience targeting to reach qualified consumers.
Associate Director, Media Measurement Strategy
Head of Crossix Audience Segments
Learn how top biopharmas standardize analytics across a diverse portfolio of brands
Director, Omnichannel Strategy
Global Media Analytics and Optimization Lead
Senior Director, Crossix Services
Discover how top pharmas use AI to enhance content creation, streamline MLR, and explore strategies for effective implementation.
Experts share key considerations for data standardization across Vaults — from Veeva RIM to Veeva PromoMats to Veeva MedComms.
Product Manager
Practice Manager, Global Content
MedInquiry customers share their journeys of medical information transformation, explaining why their previous model fell short and how they’re embracing change to unlock efficiency, automation, and deeper insights.
Learn how industry leaders leverage Link’s deep data to plan strategic KOL engagement across medical and commercial functions and strengthen customer relationships. Hear how they also use the data to fuel AI and analytics initiatives.
Senior Director, Global Medical and Value Operations
Global Senior Director, Medical Affairs
Vice President, Strategy, Link Global Strategic Accounts
Explore innovations in HCP targeting using projected data that integrates prescriptions and procedures for both retail and non-retail products
Senior Director, Compass Strategy
Executive Director, Commercial Operations
Learn how a centralized and standardized set of mastered product data enables systems, people, and processes to communicate and work in unison.
Associate Director, Master Data Management
Director, Commercial Strategy, Network & Nitro
Wednesday, May 14
Explore how brands leverage health audience segments to reach qualified patients and enhance the efficiency of their media campaigns.
Director, Advanced TV Solutions Consulting
Learn how to set up and apply real-time document collaboration to enhance efficiency and teamwork.
Product Expert, Commercial Content
Gain insights into PBM behavior and its impact on market access with the latest Compass PBM fields and Pathway data
Senior Product Manager
Connect field force and marketing touchpoints for better omnichannel engagement.
Director, Product
Explore strategies and best practices for publishing, updating, and withdrawing digital content from Veeva MedComms.
Senior Solution Consultant
Learn how to customize your company’s HCP and HCO affiliations with the Hierarchy Explorer feature.
Director, OpenData Strategy
Principal Product Manager, Veeva Network
With the core CRM foundation in place and the power of the Vault platform, get a preview of upcoming innovations, including AI-powered CRM, reimagined medical interactions, and enhanced KAM capabilities.
Vice President, Product Management
Vice President, Vault CRM Product Management
Get to know how the latest features of Events Management on Vault CRM help your teams manage contracts more efficiently, drive event tactics, and improve the event speaker experience.
Senior Director, Product Management – Events & Align
See how Engage’s latest innovations support compliant remote engagement in HCPs’ preferred channels—including WhatsApp, SMS, and Zoom—fostering meaningful connections that transform engagement.
Vice President, Vault CRM Product Management
Discover how to shape CRM UX to meet discrete user needs and deliver high-relevance insights, planning, and engagement at scale for improved field user success.
Get an inside look at how Veeva Vault Patient CRM empowers patient-focused teams with patient-centric workflows, data, and content on one unified, connected platform.
Vice President, Commercial Strategy, Patient CRM
Senior Director, Product Management Patient CRM
Marketing experts discuss strategies for targeting and measuring media to effectively support treatments for small patient populations.
Senior Manager, US Omnichannel Marketing
Vice President, Business Insights, Development, and Marketing
Director, Digital and Omnichannel Strategy
Director, Strategy
Best practices for privacy-safe health audience targeting.
Associate General Counsel, Regulatory & Privacy
Head of Crossix Audience Segments
Discover how pharma is shaping content strategies to deliver dynamic, personalized, and compliant content at scale.
Team Manager, Global Content Business Consulting
Director, HPRC and GTM Content Lead
Director, Digital Strategy
Discover how to successfully implement reporting and dashboards, from setup to customization, to enhance visibility and optimize content workflows.
Principal Consultant, Commercial Content
Senior Product Expert, Vault Platform
From product launch to medical omnichannel, success starts with a strong foundation. See how two medical leaders centralize and structure scientific narratives to achieve their goals in MedComms.
Medical insights are the currency of medical affairs. Hear from industry leaders using Link Medical Insights on how to harness this strategic asset and drive enterprise-wide impact.
Learn how emerging and mid-size pharmaceutical companies leverage Link Key Accounts to support product launches and account penetration.
Associate Director, Field Force Technology and Data Operations
Director, Systems Operations and Commercial Data Management
Strategy Lead, Link Key Accounts
Discover how x-pages, CRM suggestions, and alerts enhance field activation with seamless Compass-to-CRM integration
Team Manager, Analytics Business Consulting
Explore upcoming enhancements that simplify Vault CRM migrations, cut costs, and streamline system maintenance – putting you in control of your master data.
Vice President, Product Management
See how Vault CRM Suite unifies sales, marketing, medical, and service on a single platform for personalized HCP journeys, streamlined commercial operations, and better patient outcomes.
Solution Consultant, Commercial
See how Vault CRM Campaign Manager coordinates HCP communications across personal and non-personal channels in one unified, easy-to-use interface.
Senior Director, Product Management Vault CRM Campaign Manager
Events Management is now at general parity on Vault CRM, bringing several key capabilities that help you access the resources you need faster while maintaining compliance. See the latest enhancements in this session.
Solution Consultant, Commercial
Watch how Veeva Vault CRM Engage’s Digital Business Card, content sharing, and complaint chat features help HCPs reach all of their biopharma contacts when and where they need it.
Solution Consultant
Improve marketing effectiveness through privacy-safe analytics.
Director, Crossix Services
Discover how data-driven workflows and AI go beyond automation to transform your content chain, boosting speed, compliance, and impact.
Global Content Engagement Lead, Pharmaceutical Sector
EVP, Global Content & MLR Solutions
Rejections and reversals can prevent HCPs from prescribing your therapy. Lifecycle and adjudication can help find incremental HCPs for your treatment.
Senior Manager, Solution Consulting
Use patient marketing data to drive HCP engagement.
Senior Product Director, Crossix
Maximize Vault’s potential with the Direct Data API to streamline access, enhance integration, and gain insights for improved efficiency and scalability.
Director of Product Management, Developer Experience
Learn how to drive better KOL engagement across your organization by enriching CRM with KOL insights. See also how to create a holistic view of KOL engagements in the Interactions tab of Link Key People.
Product Lead, Link Key People
Join industry leaders to explore how Vault CRM optimizes field medical engagement. This session will highlight innovations that improve team collaboration and foster a unified approach to scientific engagement.
Hear about implementation best practices when moving to a new event service provider and Veeva Digital Events’ innovation on Vault for a unified software, data, and event services experience.
Chief Technology Officer, Digital Events
Director, VDE Consulting Services
Hear how a top biopharma built KAM momentum by aligning people, processes, and technology while ensuring innovations in Veeva CRM transition to Vault.
Explore proven strategies to elevate the customer experience with powerful cross-industry data and connected engagement models.
Senior Associate Director, Customer Facing Effectiveness
Vice President, NA Commercial Business Consulting
Discover how a leading biopharma used X-Pages to transform its CRM, resulting in enhanced delivery of vital information to the field, a refined field feedback process, and established success criteria.
Learn how to build, measure, and optimize cross-screen advertising campaigns to reach consumers on linear TV, streaming platforms, addressable TV, and online video.
Vice President, Crossix Services
Experts discuss best practices for combining granular patient-centric data with marketing mix modeling for a unified approach to planning and strategy.
Director, Digital Media and Analytics Capabilities
Vice President, Crossix Strategy
Learn how to optimize and scale claims management to strengthen compliance, improve efficiency, and track utilization.
Director, Product Management, PromoMats
Practice Manager, Content Strategy Business Consulting, Global Content
Veeva experts outline a pathway for MedInquiry feature adoption, from foundational capabilities to advanced innovation. Learn how to align your roadmap with near- and long-term business goals.
Senior Product Manager, Medical
Engagement Manager, Medical Business Consulting
Learn best practices for planning and implementing the PromoMats-Medical Connection to streamline document sharing between Vaults.
Product Manager
Consultant, Commercial Content
Discover more about Link’s next-generation approach to delivering precision insights faster across a global enterprise and get a glimpse of future innovations on the roadmap.
Product Lead, Link Medical Insights
Learn how Astellas is using Link Workflow to plan and execute expert engagement across clinical, medical, and commercial teams. Hear key examples including KOL prioritization and congress execution, as well as KOL annual engagement planning.
Lead, Innovation Capability Enablement
Link Workflow Strategy
Seamlessly replace legacy data sets with modern data to drive enterprise-wide business value
Senior Director, Business Analytics
Director, Commercial Analytics and Sales Operations
Senior Director, Compass Strategy
Discover how field teams will spend less time on DCRs as we simplify, connect, and enhance commercial data — giving you more accurate insights with less manual effort.
General Manager, OpenData US
Explore how MSLs can drive more targeted, in-depth, and impactful scientific discussions with KOLs using Veeva Medical Solutions.
Senior Solution Consultant, Commercial
Connect insights across field and promotional channels to validate marketing impact.
Senior Product Director, Crossix
Learn how standardizing and simplifying the Commercial Content taxonomy model in PromoMats creates a scalable foundation for growth and future innovation like AI.
Team Manager, Global Content Business Consulting
Take your KOL prioritization strategy to the next level. Learn how to optimize segmentation and targeting using Link Key People and advanced analytics.
Insights Strategist
Legacy projected data lacks the detail needed for complex therapies. Discover how Compass provides the granularity required to fill the gap.
Engagement Manager, Analytics Business Consulting
Discover how to accurately and efficiently streamline territory alignment with OpenData, Link, and Align+
Director of Strategy, Veeva Align+
Director Strategy, Link Commercial
See how Vault CRM Campaign Manager coordinates HCP communications across personal and non-personal channels in one unified, easy-to-use interface.
Senior Director, Product Management Vault CRM Campaign Manager
See how Omnicom’s proprietary platform, La Vida, leverages Figma and Veeva PromoMats to streamline content production, reduce manual effort, and enable AI-powered localization — all while ensuring compliance.
Group Account Director
EVP, Delivery Optimization
Join us for a view into Veeva’s AI strategy that drives the AI capabilities of Vault CRM. Learn about the role of the Vault Platform in an AI-powered world and get your questions answered by Veeva’s AI product leaders.
General Manager, Commercial Cloud Products
President, Commercial Cloud
SVP Veeva AI Solutions
Understand the key differences between Vault CRM and commonly used Salesforce platform components for a seamless transition.
Director, Global Technical Services & Commercial Architecture
Vice President, Product Management
See how Align’s latest territory management innovations will further streamline the field planning process and enable high-impact field execution.
Senior Director, Product Management – Events & Align
Director, Strategy – Align
Learn proven strategies and the latest insights to improve your audience targeting.
Senior Director, Crossix Audiences
Product Director, Crossix Audiences
Hear how biopharma brands are diversifying media tactics to reach patients.
Director, Product
Gain expert insights on adopting a modular content strategy, and efficiently reusing content to respond to market events.
Practice Manager, Content Strategy Business Consulting, Global Content
Senior Product Manager
Looking to streamline your MLR processes and free up reviewer time? Learn how PromoMats’ powerful features improve efficiency and enable a tier-based review model.
Product Manager
Practice Manager, Content Business Consulting
Digitizing scientific communication platforms requires a tailored approach. Experts share best practices for customizing the MedComms framework to fit your organization’s specific needs.
Senior Director, Product Management
Consultant, Commercial Content
Explore the data and product innovations that help key account managers identify new decision makers and stay informed. Discover how Veeva develops comprehensive hospital and payer data in an intuitive interface tailored for key account teams.
Product Director
Learn how Compass Data Connector combines the power of lab data with claims data to reduce risk and administrative burden
Senior Director, Product Management
Manager, Compass Solutions Consulting
Learn how the industry’s leading solution for KOL insights is driving the conversation forward with recent and upcoming innovations to power sales, marketing, and medical teams.
Product Lead, Link Key People
Learn how to lower integration costs and get consistent, near-real-time data updates by replicating your Vault data with a single API call.
Discover how rapid access to marketing performance data can validate advertising effectiveness during major TV events, like the Super Bowl or the Olympics.
Director, Crossix Services
Discover how Vault reports help visualize business processes, identify bottlenecks, and drive continuous improvement.
Senior Product Expert, Vault Platform
Learn how Link Key Accounts helps your field teams identify decision makers at hospitals and payers to accelerate prescriptions and remove barriers to access.
Strategy Lead, Link Key Accounts
Learn how to leverage audience targeting and media measurement to improve the effectiveness of multicultural campaigns.
Senior Director, Crossix Services
Effectively operationalize and scale your DAM to support an evolving content ecosystem.
Medical affairs plays a key role in influencing launch success. Learn more about Veeva’s medical excellence framework and how Data Cloud asses strengthen activities from launch planning to execution and measurement.
Engagement Manager, Analytics Business Consulting
Join Matt Farrell, Arno Sosna, and Julien Massinon as they share key takeaways and answer your questions in this interactive session.
General Manager, Commercial Cloud Products
Vice President, Global Vault CRM Services
President, Commercial Cloud
Learn how to successfully configure Crossix Measurement to extract the most value from your marketing data.
Senior Product Director, Crossix Analytics
Director, Crossix Services
eCTD submissions are complex but offer a powerful opportunity to unlock automation and efficiency. Discover recent enhancements that can accelerate your submission processes.
Product Manager
Principal Consultant, Commercial Content
Explore how MLR Bot is transforming the review process with AI-driven automation, improving speed, accuracy, and compliance.
Principal Product Manager, AI Solutions (MLR)
Vice President, Global Content Business Consulting
Discover best practices for implementing a Digital Asset Management (DAM) system to ensure seamless organization, accessibility, and efficiency in content management.
Consultant, Commercial Content
Principal Product Manager
Learn how biopharma uses Compass data to guide development decisions
Team Manager, Analytics Business Consulting
Discover how custom workflows on Link data connect sales, marketing, medical, and clinical teams for more effective KOL engagement. Explore key use cases and upcoming product innovations.
Product Manager, Link Workflow