FORBES – Peter Gassner has spent his career in the world of software and relational databases, working at IBM IBM and then PeopleSoft. He witnessed the promise of cloud software while working at Salesforce.com CRM. His vision, though, was to target an industry in need of specialized software housed in the cloud. So he left Salesforce and cofounded Veeva Systems in 2007, building software catered to pharmaceutical and life sciences firms.
