The Evolution of Medical Affairs: Considerations for the MSL
With the tremendous growth of medical affairs, medical science liaisons (MSLs) are thinking about how they can advance the brand’s overarching organizational mission—and quantify the impact of every engagement. Vice president of global medical strategy Robert Groebel shares how MSLs are focusing on multichannel engagement, expanding stakeholder coverage, and adapting to their changing role in this 3 minute video.