Veeva OpenData

Power Commercial Agility with High-Quality Data

Improve field productivity and HCP engagement with accurate, comprehensive, and integrated customer data.

Announced 2015 Status Mature Customers 100+
Veeva OpenData
Overview

Accurate and comprehensive customer reference data

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Veeva OpenData is global reference data of healthcare professionals and healthcare organizations.

It contains addresses, emails, specialties, demographics, compliance data (license information and industry identifiers) and affiliations. It is available in 100+ countries today and 125 countries by end of 2025.

OpenData is provisioned via Veeva Network, direct integration with CRM, API, or data files.

Impact

Ensuring speed and accuracy

12M+

HCP and HCO records in U.S.

350 +

data stewards focused on U.S.

99%

of DCRs resolved within 3 days

Why Veeva OpenData

Master data that works

Better quality

Effortlessly maintain high-quality data with fast DCRs and proactive updates based on hundreds of authoritative sources.

More comprehensive

Do more with one data source for customer demographics, compliance, affiliations, and email addresses that can be used throughout the organization.

Fully integrated

Deliver the best possible user experience with seamless access to reference data in CRM and integrations with all Veeva products.

Customer Success

Trusted by 250+ biopharmas,
from emerging to Top 20

Advanz Alnylam Amylyx Bayer G1 Horizon HutchMed Idorsia Ipsen Janssen Nordic Norgine Otsuka Pfizer Servier Shionogi Sumitomo Upsher Smith

“Vault CRM and Veeva OpenData are essential to driving more precise and effective customer engagement in every region and therapeutic area.”

Patrick Moeller, Global Head of Commercial IT and Digital Pharma
Bayer
Read press release

“Veeva OpenData gives us a consistent level of quality and the ability to submit DCRs, which are often addressed within a day.”

Scott Eaves, Associate Director, Field Force Technology
Shionogi
Watch video

"The investment that Veeva has put into OpenData's data quality and stewardship truly shows."

Karuna Beecharaju, Associate Director, US Customer MDM
Biogen
Resources

Explore and Learn

Read ebook
The new role of customer reference data in launch success
Watch video
Shionogi: Building a foundation for better analytics
Watch video
Supercharge Your CRM with Veeva OpenData

Interested in learning more?

Contact Us Download Product Sheet