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Connect Marketing to Health Outcomes

Measure and optimize HCP and DTC marketing based on the
metrics that matter most—patient behavior.

How well is your advertising really working? Understand the impact of marketing on health behavior.
See how it works
Why Crossix?
Measure & Optimize
Activate
Segment & Plan

Measure and Optimize Your Marketing
Investments with Crossix DIFA

Veeva Crossix DIFA is the leading SaaS platform for measuring and optimizing healthcare marketing across media channels.

Crossix DIFAMeasure the impact of DTC digital marketing investments on patient behavior.
Crossix DIFA SiteUnderstand the health profiles types of patients that visit your websites.
Crossix DIFA HCPGet a comprehensive view of HCPs reached by digital campaigns.
Crossix DIFA HCP SiteGain a deeper understanding of HCP website visitors.
Crossix DIFA TVPlan, measure, and optimize DTC linear TV campaigns.
Cross-channel ImpactConnect cross-channel marketing campaigns to health actions.
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How Crossix DIFA Works

Tie Marketing to Health Behavior

Crossix DIFA connects media exposure data to health behavior and prescription
sales, providing brands and agencies the industry’s most complete view
of marketing performance. The Crossix Data Platform enables Crossix to
tie advertising campaigns to brand impact in a privacy-safe way.

Real Metrics to Improve Performance

With ongoing access to performance metrics, you can optimize
campaigns early and more often. Improve media efficiency by investing
more in the tactics that reach highly qualified audiences, and less in the
channels and publishers that are underperforming.

Industry Insights

The healthcare marketing industry is rapidly evolving. Read more about how today’s news stories will impact your business.

By Ashley Slavik, Chief Privacy Officer, Veeva
Privacy-Safe Measurement Should Be Part of Your Marketing Strategy By Ashley Slavik, Chief Privacy Officer, Veeva
Sarah Caldwell discusses the future of digital marketing in PM360.
Make Sure Your Digital Strategy Is Fully Baked Before the Cookie Crumbles Sarah Caldwell discusses the future of digital marketing in PM360.
By Dan Stein, SVP, Product Strategy, Crossix Analytics.
Bringing Privacy-safe Marketing Data to Life Sciences By Dan Stein, SVP, Product Strategy, Crossix Analytics.
Veeva CRM Boost for Crossix DIFA was selected as one of the most innovative products of 2020 by PM360 magazine.
Veeva Wins PM360 Innovative Product Award Veeva CRM Boost for Crossix DIFA was selected as one of the most innovative products of 2020 by PM360 magazine.
Supports more robust marketing analytics without relying on third-party cookies.
Crossix Launches DIFA Partner Program to Enable Direct Integrations with Leading Publishers and Media Platforms Supports more robust marketing analytics without relying on third-party cookies.
Formalizes relationship with the leading self-regulatory group for digital advertising.
Crossix Joins the Network Advertising Initiative (NAI) Formalizes relationship with the leading self-regulatory group for digital advertising.
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Crossix technology — purpose-built to protect privacy

A modern approach to data and analytics uses technology to
protect the privacy
of health information.

Learn more about our privacy-by-design approach

Crossix DIFA is a core part of the connected data ecosystem

DIFA Data Stream

Gain full access to all your underlying DIFA marketing data in a direct feed for in-house analytics. Learn more

Veeva CRM Boost

Understand how personal and non-personal promotion work together to improve patient outcomes. Learn more

DIFA Partner Program

Direct data integrations from publishers and platforms to enhance measurement, optimization and analytics. Learn more

Interested in learning more about how Veeva Crossix can move your business forward?

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