Speakers

Asaf Evenhaim is CEO of Crossix and also serves as site leader of Veeva’s New York City office. Under Asaf’s leadership, Crossix delivers best-in-class solutions to help health brands maximize marketing effectiveness.

Asaf started Crossix in 2005 with more than 10 years’ experience in healthcare marketing and technology businesses. Asaf has been named to the PharmaVOICE 100 most influential people in the life sciences industry, was selected as a DTC Innovator of the Year and is a PM360 ELITE honoree. Before founding Crossix, he was the co-founder and president of SoftWatch, a healthcare CRM provider. Asaf also served as acting CEO for Dietwatch.com, an online subscription weight loss company spun off from SoftWatch. Earlier, Asaf served as EVP of Business Development for InterCure, Inc., a medical device company.

Asaf served for four years in the Israeli Navy Intelligence Unit, and he holds a B.S. in mathematics and computer science from Tel Aviv University.

Barry Greene joined Alnylam in 2003 and has more than 30 years of experience in healthcare, pharmaceutical, and biotechnology industries.

Prior to Alnylam, Barry was General Manager of Oncology at Millennium Pharmaceuticals Inc., where he led the company’s global strategy and execution for its oncology business, including strategic business direction and execution, culminating in the successful approval and launch of VELCADE® (bortezomib) in mid-2003. Prior to joining Millennium in February 2001, Barry served as Executive Vice President and Chief Business Officer for Mediconsult. Preceding that, Barry’s past experiences include Vice President of Marketing and Customer Services for AstraZeneca, formerly AstraMerck; Vice President Strategic Integration with responsibility for the AstraZeneca North American post-merger integration; and Partner, Andersen Consulting, responsible for the pharmaceutical/biotechnology marketing and sales practice.

Barry received his Bachelor of Science degree in Industrial Engineering from University of Pittsburgh and served as Senior Scholar at Duke University, Fuqua School of Business. Barry also serves on the Boards of Acorda Therapeutics and Karyopharm Therapeutics.

Dr. Mary Lynne Hedley is president and chief operating officer at TESARO, an oncology-focused pharmaceutical company she co-founded in 2010 and that was later acquired by GSK in 2019. She also currently serves on the board of directors of biopharmaceutical company, Millendo Therapeutics, Inc.

Previously, she served as executive vice president of operations and chief scientific officer at biotechnology company, Abraxis BioScience, Inc. She was also executive vice president of Eisai Corporation of North America following the company’s acquisition of MGI PHARMA, Inc. Before that she served in various positions at MGI PHARMA, Inc., most recently as executive vice president and chief scientific officer. Dr. Hedley also co-founded and served as the president and CEO of ZYCOS, Inc., a biotechnology company that was acquired by MGI PHARMA, Inc. in 2004.

She has previously served on the board of directors of TESARO, Inc., bluebird bio, and Receptos, Inc., which was acquired by Celgene Corp. in August 2015.

Dr. Hedley received a B.S. in microbiology from Purdue University and a Ph.D. in Immunology from the University of Texas, Southwestern Medical Center.

Dan is the Global Head of Business Consulting for Veeva. Dan and his team are responsible for shaping Veeva’s consulting offerings that focus on addressing our customers’ business challenges across R&D to Commercial. Most recently, Veeva Business Consulting has been heavily focused on helping our customers develop strategies and solutions to engage digitally within the market, and how this will impact the operating model moving forward.

Before Veeva, Dan spent 8 years at EY, most recently leading the Commercial Operations and Analytics practice within EY’s Life Sciences sector. Dan has also held various commercial roles within industry primarily focused on sales and operations. The blend of industry and consulting has helped in guiding the build of the right team and offerings in complement to Veeva’s broader value driven through its products, services, and data.

Within Veeva Business Consulting, customer success is at the center of everything we do – that is our purpose. This allows us to focus with clarity, driving the biggest impact for our customers – and ultimately their patients.

Andy Schmeltz is Global President and General Manager of Pfizer Oncology, responsible for a portfolio of 22 cancer medicines and biosimilars. Under Andy’s leadership, Pfizer Oncology has experienced tremendous and continued growth. And, in partnership with the cancer community, he believes that we can change the story of cancer from loss to hope – and, one day, rid the world of this deadly disease.

A 20-year veteran working in the healthcare industry, Andy has held multiple leadership positions. He holds a Bachelor of the Arts in economics from Columbia University, and his Masters of Business Administration from the University of Chicago’s Booth School of Business.

As Co-founder and Board Member of Veeva, Matt Wallach helped build the company into one of the most valued and trusted partners to the world’s largest pharmaceutical companies and emerging biotechs. With almost 20 years of life sciences expertise, he played a pivotal role in helping meet customers’ most pressing global requirements in developing and bringing products to market.

Prior to Veeva, Matt held leadership positions in product management, marketing, and business development at various healthcare technology companies. Earlier in his career, Matt was the general manager of the pharmaceuticals & biotechnology division at Siebel Systems, where he established the company as the market leader in Pharma CRM and clinical trial management systems (CTMS) before its acquisition by Oracle.

Matt also serves on the board of directors of HealthVerity. He received an MBA from Harvard Business School and a Bachelor of Science in economics from Yale University.

Cyril is a Principal Product Manager for Veeva Network. He is responsible for the design, delivery, and roadmap of Network Integrations and APIs. Cyril started his Veeva career in 2013 in Professional Services as a consultant working with customers on implementations of Network and CRM.

Prior to joining Veeva, he worked at Amgen building and supporting various commercial and compliance systems. Cyril received a BS in Computer Science from Cal Poly San Luis Obispo.

Nishant Bafna is a Senior Product Manager with seven years of experience at Veeva. He received a MS in Information Management from University of Maryland. Nishant is responsible for Approved Email, Approved Notes and Consent Capture products.

Kimberly has over 20+ years of experience in the life sciences industry – and is a Subject Matter Expert in events from FMV, contracting, logistics to technology solutions, data, and reporting. In 2019, Kimberly joined Veeva Systems as the Global Strategy Lead for Veeva CRM Events Management. Her overall responsibility includes developing the plan that drives forward the value of Events Management in the marketplace including collaborating with Veeva Product and Services teams to guide the evolution and roadmap for the Events offering, leveraging other Veeva CRM solutions to solve customer needs, and identifying and pursuing strategic partnerships when needed to further the product value.

Kathrin Bergin has more than 25 years of broad domestic, regional and global pharmaceutical industry experience and held various leadership roles in Regulatory and Medical Affairs. Her appointments at Sanofi included Head of Regulatory Intelligence, Head of Global Regulatory Operations, Head of Regulatory Affairs Asia Pacific Sanofi Pasteur, and Head of Regulatory Regions and WHO for Sanofi Pasteur.

Kathrin joined the Sanofi Global Medical Information team in April 2017 and is currently heading the Global Medical Information Operations and Global Content teams. Kathrin worked and lived in Europe, US, and Asia and she holds a pharmacy degree and a Ph.D. from the Federal Institute of Technology in Zurich, Switzerland.

Joe leads product management for Vault Commercial Content including PromoMats, MedComms, and DAM. Prior to Veeva, he spent 10 years at Qlik, 8 of which were in product management.

As a member of the Commercial Content Business Consulting Team, Pamela partners with Veeva customers to help them drive innovation and partnership in areas beyond technology – whether the customer is seeking to resolve a timely issue or would like to accomplish strategic corporate goals. Pamela joined Veeva 5 years ago and mainly spent her time on Professional Services implementing successful Multichannel and Digital Asset Management projects across Europe.

Scott has over 25 years of experience in Information Technology, including 16 years in the pharmaceutical industry having worked for some of the world’s largest pharmaceutical companies to pre-commercial biotechs. As Head of IT for Immunomedics, Scott combines both technology and business acumen to deliver business information technology solutions that drive results and deliver a competitive advantage. Why the interest in the pharmaceutical industry? The ability to positively change people’s lives on a day to day basis through the delivery of life-changing treatments. What could be more fulfilling?

Ryan joined Veeva in April 2016 as a Consultant responsible for implementing Multichannel CRM which included managing the first Go-Live of Engage Meeting in the industry. Now as a Customer Success Manager, he is passionate about building long-term relationships with his customers and being a trusted advisor. He’s dedicated to helping customers achieve their strategic goals using Veeva products.

Dylan joined Veeva in June 2017 and works as a Consultant on the Commercial Vault Services team. He is also the Domain Lead for Digital Asset Management. Dylan tries to ensure that customers are confident and comfortable with the solutions he provides them while taking into account best practices.

Dylan currently resides in New York City, which is not too far from his hometown in New Jersey. Prior to joining Veeva, he attended Boston College and received a degree in Finance and Biology.

Doug is an accomplished executive with 20 years of experience in the life sciences industry. As Vice President, Customer Strategy at Veeva Systems he is a thought leader and trusted advisor to executives across the industry specializing in Commercial capabilities and technology enablement.

Doug brings a unique blend of business, information technology, and consulting experience delivering Commercial platforms to many of the world’s largest pharmaceutical companies. He has expertise in the areas of end-to-end information management, business insight, and multichannel marketing with first-hand experience in technologies related to analytics, data warehousing, master data management, customer relationship management, and marketing automation.

Ed Chapman is the CIO of Taiho Oncology, Inc., in Princeton, NJ, the oncology arm of Otsuka Holdings in Japan. He joined Taiho in 2013 and prepared the infrastructure and systems required to launch their first commercial product in 2015 for colorectal cancer.

As Taiho prepares to launch their second product in 2020, they’ve changed their focus from implementing systems to utilizing their data to lead the business. This year Taiho implemented Veeva Nitro as the foundation for their Customer 360 project. He is here today to share his experience.

Peter is currently a Director at Pfizer Digital. He has over 12 years of experience as a Solution Engineer / Architect. His current area of focus is development activities on Pfizers global commercial CRM platform.

Cindy is Director of CRM Product Management for core CRM, which includes account management, call reporting, call scheduling, account planning and more. She has been with Veeva for almost eight years. Cindy’s prior responsibilities at Veeva include owning the product design for CLM, Vault Integration, and Engage.

John is responsible for all aspects of Veeva’s Nitro business. Previously John was Veeva’s global Commercial Content leader, making it the number one solution for MLR and life sciences DAM.

John has spent the majority of his career working with and around life sciences data. Prior to Veeva, John served as a leader in both IBM and Accenture’s Commercial Analytics practice areas. During that time, John helped a wide breadth of his customers strategize, architect, and deploy their data warehousing and CRM capabilities. He received an MBA from Columbia University and a Bachelors of Computer Engineering from Penn State.

Becky Chow is the Senior Director, Consumer Marketing, at ACADIA Pharmaceuticals Inc. for NUPLAZID® (pimavanserin). In this role, she leads all direct-to-consumer and direct-to-patient marketing efforts. Becky’s responsibilities cover the gamut from strategy to planning to execution in the forms of television, print, digital, point-of-care and patient education materials. Becky joined ACADIA Pharmaceuticals to help launch the company’s first commercial product. Core to the culture of the company – never losing sight of patients and their families.

Prior to ACADIA, Becky held several roles at Amgen, including ones within healthcare professional and patient marketing, across the nephrology and oncology franchises.

Hailing from the state of Michigan, she is a lifelong University of Michigan “Wolverine.” She currently lives with her husband in San Diego, CA, and enjoys good food, good wine, and good friends.

As co-founder, Derek spent the last decade developing and refining Aktana’s product, evangelizing the vision for the new commercial model, and delivering Aktana’s products and services to customers across five continents to establish Aktana as the global leader in intelligent engagement for life sciences. Derek is responsible for strategic definition and scalable execution of Aktana’s vision. In this role, he oversees strategy, product, customer success, and services at Aktana.

Alexis Cohen is a Principal Consultant in the Business Process Consulting practice with expertise in multichannel best practices across both Vault and CRM.

Lynzee joined Veeva in January 2012 and is responsible for managing the Network Customer Success team in North America. She is passionate about working with customers and making sure they get the most value out of their investment with Veeva.

Prior to Veeva, she spent 6 year consulting in Life Sciences supporting sales force automation applications. When she joined Veeva, started implementing Veeva CRM as a consultant, then joined the CSM team supporting CRM customers. In 2015, she started the Network CSM program.

Jesse Cugliotta has over 15 years experience helping Life Sciences, Consumer Healthcare, and Consumer Products organizations achieve digital transformation and find new value in data and analytics.

Theresa Daigle is currently an Associate Director with Merck Global Marketing Operations Capabilities. She has spent the majority of her career connecting business and technology. In addition to implementing and leading global governance for Veeva Vault PromoMats, Theresa supports markets enhancing their existing Vault capabilities, and advancing new functionality through development, early adoption and pilot programs.

Prior to helping lead the global rollout of PromoMats’ review/approval system, Theresa managed Merck’s previous digital asset repository, developed their asset librarian/rights management process and implemented a user-portal for global promotion materials. She holds a Bachelor of Journalism degree from the University of Missouri-Columbia.

Steve Davenport is a technology and data expert with 20+ years of experience leading large teams and complex enterprise portfolios towards the achievement of positive outcomes and experiences for customers. He is a proven manager and passionate mentor that maximizes team value and fosters a collaborative and innovative work environment.

Steve leverages his analytical skills and business acumen to synthesize complex problems, set direction and implement solutions that drive tangible and sustainable results. He communicates effectively with stakeholders at all levels with an ability to gain alignment and establish clarity in highly matrixed environments.

Chris has over two decades of leadership experience in the industry, working across primary care, hospital and specialty sales, sales operations, managed markets, and commercial learning and development. His current role is as SVP, Sales and Comm Ops for Biohaven Pharmaceuticals. He joined Biohaven from Takeda Pharmaceuticals, where he was VP of Sales for the Neuroscience Business Unit. In addition, Chris has a breadth of experience across a variety of therapeutic areas at companies including Johnson and Johnson, AstraZeneca, Boehringer-Ingelheim and Bristol-Myers Squibb. Chris has successfully led sales and operations teams through product launches at BMS, BI, and AstraZeneca as well as launching a new and novel CV device while at JNJ.

Chris holds a Bachelor of Arts from Rutgers University and a Master of Science, Organizational Dynamics from the University of Pennsylvania.

Cindy DiNitto, Manager Commercial SMB Customer Success has been with Veeva for 6+ years and has 14+ years of experience in the life sciences. Cindy runs our SMB Commercial CRM Customer Success program ensuring our customers are realizing their investment in Veeva CRM.

Shensi is a practice manager for Veeva commercial services with over 20 years of life sciences experience. She has led submission management teams responsible for more than 25 submissions for over 50 clients and developed the content management processes to effectively handle them. Shensi has lectured and guided multiple organizations in overcoming the challenges of managing review and approval workflows for massive quantities of content and currently focuses her time managing a team of A Players that deliver consulting services across promotional and medical communication content management solutions.

Lauren is a technically-savvy, Privacy-Forward™ thought leader and sought out strategic legal adviser at Novartis. Drawing on her background as a software engineer, she has broad expertise in AdTech and various digital platforms and technologies, and she advises regularly on technology design; implements privacy-by-design; and champions the use of agile and design-thinking practices in delivering privacy and legal services.

Alexander is the VP Products for Link and runs the product team out of Frankfurt, Germany.

Alexander drives our Oncology Link vision to enhance the collaboration between pharma and scientific experts to fight cancer worldwide.

Prior to building Oncology Link, Alexander was leading our consulting cervices team and helped our customers launch the next generation of Oncology therapies globally.

His passion is to proof that life sciences work and how resulting drug therapies work.

Alexander brings 10+ years experience in industry and research, he holds a PhD in molecular pharmacology and is a licensed Pharmacist.

Jon joined Veeva in September 2015 and is responsible for CRM implementations ranging from SMB to Enterprise customers. He is passionate about helping our customers design and deploy solutions that enable the best possible customer engagement and customer success.

Prior to Veeva, he spent over 20 years in a variety of industries including Pharmaceuticals, High Tech, and Financial Services. He received an MBA from Pepperdine University and a B.S. in Business Finance from Cal State University Long Beach.

In a partnership with his growth mind-set, he recently completed a two-year consultant development program at Veeva. Cameron began his educational focus/career in technology, and has strategically transitioned those capabilities to apply to the pharmaceutical industry and other businesses. He received his BS in MIS, and his MBA from Grace College.

Jackie has over 15 years of experience in the lifesciences product management arena with focus on creating roadmaps that meet and exceed customer expectation.

Mark Fleischer is CEO of Physicians World. Under Mark’s leadership, Physicians World delivers best-in-class speakers bureau logistics, technology, and compliance solutions to the industry.

Mark brings more than 25 years of experience in delivering technology and services to the life sciences industry. Earlier in his career Mark held various position at Dendrite and Cegedim including SVP and GM North America. Mark also served as president at KnowledgePoint360, and VP and GM marketing services at Cardinal Health.

Mark holds a Bachelor of Science in business administration from Bryant University.

I’m proud to be part of the Veeva US Professional Services team for more than five years with a focus on our Veeva Network and Veeva Align customers. I am the US Align Domain Lead for Services and work closely with both our Align product and strategy teams.

Juanjo Francesch is an experienced global executive focused on delivering tangible business results through technology. In his role at Merck, Juanjo is accountable for defining and executing digital strategy while overseeing information technology for the company’s global Human Health business. Juanjo has worked in the life sciences industry for more than 28 years, previously holding positions at Bristol Myers Squibb, Novartis, Boehringer Ingelheim, and Bayer.

Andrew joined Veeva in 2018 as a Customer Success Manager for CRM. He came from the industry side, having directly experienced Veeva CRM in three distinct ways: As an IT Business Partner, as a Commercial Ops business owner, and even as a Specialty Sales Representative (where he used Veeva in the field every day, promoting multiple sclerosis therapies to Boston area neurologists).

Outside of the life sciences industry, Andrew has 15 years of experience with CRM in Financial Services, where he was both an Account Manager and then later a CRM Product Manager. He has a bachelor’s degree from Columbia University and a Master’s degree in Music from Northwestern.

Andy Fuchs, Vice President Commercial Strategy, Veeva Systems

Andy Fuchs brings more than 20 years of life sciences experience, innovation and leadership to his current role at Veeva Systems. He joined Veeva in July 2013 as part of the commercial strategy organization, focusing on the needs of consumer health and animal health markets. He has launched Veeva Nitro, Veeva Align and Veeva CRM Events Management. He currently leads the Commercial Strategy team covering Veeva’s Commercial Cloud offerings where he works with customers, partners, and product management to further develop these solutions for the market.

Prior to joining Veeva, Andy worked in various roles at Boehringer Ingelheim, finally as head of global CRM. He began his career in commercial operations for medical devices before consulting for the healthcare industry with KPMG LLP and C3i.

Helena joined Veeva’s Commercial Content team in November of 2019 and is responsible for providing customers with strategic guidance, best practices, and product feature education for Veeva PromoMats and MedComms. Her goal is to help customers drive efficiencies in their process by optimizing their use of Veeva solutions.

Prior to joining Veeva, Helena spent 12 years working in pharmaceutical advertising on digital production and project management teams, leading the planning phase, content and technical development, and launch of digital marketing tactics. She received her BA in Communication Studies and Marketing from The College of New Jersey.

Dan Glass serves as the Senior Director for commercial Vault services. After serving in the US Air Force in the 1990’s, Dan worked in the financial and pharmaceutical industries as a software developer. in 2003, he moved into implementations and played key roles in several pharmaceutical enterprise deployments of enterprise content management systems, working closely with both business and technical resources to design and build global solutions. While working on the client side, Dan was instrumental in selection and installation of several key technologies to support worldwide clinical, regulatory and medical efforts including agency submission, quality and standards, labeling, medical affairs, scientific communications, as well as marketing and sales. Dan moved back into the vendor space in 2007 working in both product and services capacities, before moving to Veeva in 2013. Now at Veeva Systems, Dan is focusing on all Vault PromoMats and Vault MedComms installations.

Jacquelyn is currently a Senior Manager at Pfizer Digital. She has over 20 years of experience in Consulting, IT Strategy, Support Operations, Product Ownership, Solution Delivery. Her expertise is in the Life Sciences Global Commercial CRM space. In her current role, she’s responsible for leading large-scale programs such as the Global migration of the Salesforce Veeva environment to Lightning.

Jeff resides on the Commercial Content Strategy team where he is responsible for developing growth strategies and ensuring customer success within the emerging and mid-market pharmaceutical segment. Prior to Veeva, Jeff held various roles of increasing responsibility with both medical device and pharmaceutical companies, most recently as a brand lead who helped onboard PromoMats and CLM.

An acknowledged expert in life sciences data management, Mike Green is vice president, Veeva OpenData North America. From his base in the Fort Washington, PA, research center, Mike leads all aspects of the OpenData business, including operations, products, customer success, services, and engineering.

Twenty-five years of industry experience, a detailed understanding of life sciences, and a deep passion for the effective application of business data make Mike a powerful advocate for Veeva customers.

Shannon Gunther is the Director, Field Force Effectiveness for the Cardiovascular and Renal Franchise. Previously, she was the Deputy Director, Operational Excellence, responsible for the overall governance of the Bayer Speaker Bureau. She has over 15 years of experience providing account management, project management, and brand engagement to the pharmaceutical, biotechnology, and related businesses in the life science industry. Shannon holds a Bachelors’s degree in Biology from Lafayette College and an MBA in Pharmaceutical Marketing from Fairleigh Dickinson University.

Ian joined Veeva in January 2020 and is responsible for Strategy for Commercial Content across Europe that includes Vault PromoMats, CRM, and other related products. Ian is also responsible for the exciting Global Standard Metrics feature. He is passionate about making life easier for customers to produce compelling content that is fully compliant and delivered to market with speed.

Prior to joining Veeva Ian spent over 25 years in a number of roles across Pharma from sales through to Head of Compliance and latterly was the Global VP, Head of Global Advertising & Promotion at Shire, and then as Global VP, Head of Compliance & Ethics Digital Transformation Office at Takeda. Prior to joining the Pharmaceutical industry, Ian served in the Royal Marine Commandos for 12 years.

As a member of the Commercial Vault Services team, Justin works with customers to implement and enhance Vault PromoMats and Vault MedComms. He has helped customers of varying sizes, from SMB to Enterprise, with their PromoMats and MedComms implementations.

Over his two years at Veeva, Justin has become a SME in several areas within Commercial Vault including Digital Asset Management, Automated Claims Linking, and 2253 Submissions.

Haz leads the Commercial & Medical IT team at Flexion Therapeutics. In his role, he is responsible for finding innovative solutions to business challenges via technology.

Brian has spent more than 20 years in the life sciences industry. He started his career as a primary care sales representative for Pfizer in Southern New Jersey. Brian then transitioned to strategy and marketing roles in medical education agencies, working with the pharmaceutical industry’s largest brands and most successful launches.

Prior to joining Veeva Systems as Director of Commerical Content Strategy, Brian spent 10 years at Shire Pharmaceuticals. At Shire, he held roles of increasing responsibility in marketing, marketing operations and medical education, including leading a global team focused on developing innovative educational and customer engagement strategies across multiple therapeutic areas.

Lauren Hasan is a Customer Success Manager with a specialization in Engage Meeting. She advises customers on how to maximize the impact of Engage Meeting and a digitally enabled field force at their organizations.

Prior to joining Veeva, Lauren has spent over 7 years in Customer Success, Project Management and Implementation for Life Sciences organizations. She received her Masters of Science in Health Communication from Northwestern University, a BS in Biological Sciences as well as a BA in Applied Psychology from the University of Illinois.

Bill has been with Paratek since October of 2017 focused on defining and building their commercial IT systems from pre-commercial to commercial supporting the launch of their first product. This includes several Veeva applications (such as Veeva CRM, Veeva CRM Engage Meeting, Veeva OpenData, Veeva Network, Veeva CRM Approved Email, and Veeva CRM Events Management), a data warehouse/analytics reporting platform, and market access data aggregation across multiple specialty pharmacies & distributors.

Before this, Bill consulted at 2 start-ups and a large pharma company in both business and IT roles. He spent the previous 16 years at AstraZeneca in various IT roles in Infrastructure, Drug Development and focused the last 10 years there on delivering Commercial capabilities to a large commercial organization and U.S. Field team.

Joshua Hebert has implemented software for over 12 years in and outside the life sciences industry. He focuses on establishing solid lines of communication in marketing operations through software solutions.

A member of the commercial Vault Services team, Joshua works strategically with customers to ensure the success of their usage of Vault PromoMats and MedComms.

Love Hubbard is the Regulatory Manager, MLR of Regulatory Affairs at Strongbridge Biopharma plc, a global commercial-stage biopharmaceutical company focused on the development and commercialization of therapies for rare diseases located in Bucks County.

In this role, Love is responsible for managing MLR, Veeva PromoMats, and related process efficiencies as Strongbridge Biopharma continues to grow. Love is leading the path to the latest in technology with Veeva Claims Management.

Carol is the Global Lead for the Commercial Content Business Consulting team at Veeva. With an extensive background in the life sciences and digital advertising, Carol has strategically supported and continues to support companies as they plan, develop KPIs and business processes, deploy and successfully use Veeva platforms.

Huw Jenkins is Veeva’s Director for Strategy in Digital Asset Management. Huw has 20 years’ experience in providing marketing technology solutions focused on Digital Asset Management and Content Localisation.

Sarah Kadish, SVP, is the Client Business Partner who leads the Jansen business at J3, a J&J dedicated unit within UM. Sarah is a skilled communications professional with over 15 years of experience in marketing for the Pharmaceuticals industry.

In her past experience, Sarah has driven positive business results while successfully launching numerous brands. She believes that leadership requires innovation and collaborative thinking to deliver best in class solutions. Sarah’s focused on delivering data-driven communication strategies that connect patients and doctors in new and meaningful ways.

James manages the Customer Success program for Veeva OpenData. He has been deeply involved in the data governance and customer reference data space for 23 years spanning financial services, government consulting, and life sciences industries.

Dan Kallman is a Director of Product Management with eight years of experience at Veeva and 13 years of experience working in software. He grew up in New Jersey and is a graduate of The Wharton School at the University of Pennsylvania in Philadelphia. He is currently responsible for the Veeva CRM Events Management, Veeva CRM Engage Webinar, and Veeva Align products.

Rob has been with AstraZeneca for 16 years, holding roles in sales, commercial operations and IT for both the US market and globally. Rob’s primary accountability is ensuring that AstraZeneca’s global sales platforms enable representatives to achieve business outcomes in the more than 85 countries in which AstraZeneca does business.

Mike Kavanaugh is Executive Director of Scientific Communications and Strategic Engagement at Boehringer Ingelheim Pharmaceutical Inc. (BIPI)

Mike started his career at BIPI in 1989 in Medical on the Biometrics and Data Management team. After 6 years in Medical, he joined the commercial side of the business in various roles ranging from Competitive Intelligence, Business Development, Sales and Marketing Effectiveness, and Marketing Operations. In 2008, Mike joined the Marketing organization on the Respiratory Marketing team and led 5 BI respiratory brands managing BI’s largest to date brand awareness campaign as well as launching a new inhaler to the market.

In 2014, he re-joined the Medical team in Clinical Development and Medical Affairs. In his current role, Mike oversees the Publications, Medical Education, External Research, Medical Information, Medical/Customer Call Center, digital for medical customer engagement, healthcare charitable contributions as well as the Strategic Engagement team.

Mike has a BS degree in Biology and Psychology and an MBA in International Business and Information Systems.

John is currently responsible for leading patient marketing and engagement for Enbrel® in the U.S. He brings several years of marketing and sales experience in the consumer packaged goods and pharmaceutical industries at Amgen and Johnson & Johnson with OTC medications, nutrition, personal care, and biologics. He is passionate about building teams that are focused on uncovering meaningful insights and addressing the needs of consumers.

Bernie Klemmer is the Director of Marketing Operations at Novo Nordisk Inc. located in Plainsboro, NJ. In this role, he is responsible for managing the MLR systems and processes, and he was the line of business lead on the Zinc to Veeva Migration project. Bernie is currently leading the efforts around Claims Management.

Samantha Knott is the Global Customer Operations Lead within Roche Global Medical Affairs. She has worked for Roche/Genentech for more than 16 years in both the UK affiliate and Global. Her background and experience span all aspects of Medical Communications including recently leading the Global Medical Information function for three years from San Francisco, In addition to her current role, Sam is co-leading Content Strategy & Management on behalf of Roche and responsible for deploying Veeva Vault Promomats across Global functions and 100+ affiliates.

As Global Market Owner for Veeva Align, Emily is focused on strategy and innovation in commercial operations execution of field team support. Emily has more than a decade of experience in consulting, technology, and commercial operations in the life sciences industry. She received an MBA from Harvard Business School and a bachelor of science in computer science from Georgia Tech.

Patrick is a Principal Product Manager for Veeva Network in Europe. His responsibilities include the transformation of customer requirements into product functionality, as well as the communication of the product roadmap. His focus is on maximizing the value that customers get out of Veeva Network by designing and delivering innovative product features for the European region.

Patrick has extensive expertise in the area of enterprise information management. During his 19+ years in the IT industry he has occupied various roles in consulting, development and product management. Prior to joining Veeva, he worked as a senior solution architect at SAP implementing solutions for master data management, data integration and business intelligence. Patrick started his career as a developer for web-based business applications with a focus on the life science and chemical industry.

Patrick holds a diploma in computer science and economics from the University of Applied Sciences in Essen, Germany.

Allen Kumar holds a Doctor of Pharmacy degree (University of Michigan) and a Master of Public Health degree (University of North Carolina). Allen has 20 years of Medical Affairs experience in the pharmaceutical industry. He has 10 years of experience as a field-based Medical Science Liaison, as well as 10 years of Medical Affairs operations experience at various pharmaceutical companies. Currently, Allen is Senior Director, Medical Engagement Platforms at GSK where he is responsible for Veeva CRM and MedComms platforms within US Medical Affairs.

As the IT Account Manager for Merck’s Global Medical Affairs (GMA) business, Joe is responsible for cataloging demand and managing the pull-through of GMA strategic initiatives. After overseeing the Zinc migration to PromoMats IT implementation, Joe is managing the re-architecting of MedComms document types/workflows to meet GMA’s global standard processes, roles and meta data.

Joe has worked across the pharmaceutical, health insurance, health delivery, and consulting industries in various information service capabilities. He holds a BS from York College of Pennsylvania and an MBA from the Smith School of Business at The University of Maryland.

Amy joined Veeva in June of 2018 and is on the SMB CRM Services Team as well as the Multichannel Domain Lead. She enjoys getting to interact with customers and is always looking for any feedback from clients. She also enjoys getting to learn as much as she can about all of Veeva’s offerings to help serve her customers as best as she can. Most recently, Amy was a part of Veeva’s response to COVID 19 as a Core Team Lead for all of the Engage implementations.

Amy received a BS in Marketing and Business Analytics and a minor in Psychology from Drexel University. During her time at Drexel University, she had an internship at a pharmaceutical company as a system admin for their CRM.

As a Product Manager for Veeva Vault MedComms, Richard’s focus is making sure that Veeva’s dedicated Vault for medical users meets their specific needs. He is responsible for owning the product roadmap, designing and overseeing the development of new features, delivering product demos and working with customers to ensure the requirements they have are fulfilled by the product.

Richard has experience working in the technology sector. Prior to joining Veeva, he worked in the product management team at a global fintech firm, delivering quantitative finance solutions to banks and financial institutions. Richard holds a Masters in Physics from the University of Nottingham and a PhD in Theoretical Physics from the University of Warwick.

Russ is a results-oriented, experienced leader with over 20 years in the pharmaceutical industry and a track record of success in sales force automation and optimization. Russ is responsible for the customer relationship management (CRM) solution for the US market.

He has helped drive and deliver solutions for commercial operations that match the evolving pharma selling model over the past two decades. He’s a trusted advisor to leaders and executives throughout the organization.

Talea Launchbaugh is the Associate Vice President of Consumer and Multi-Channel Marketing at Allergan. In this role, she is responsible for consumer marketing for all BOTOX® therapeutic indications (Chronic Migraine, Overactive Bladder, and Neuro Rehabilitation), including managing the patient savings program. She also oversees the newly launched HCP social channels. And most recently the creation of their own marketing tech stack enabling omnichannel consumer marketing.

Prior to joining Allergan Talea worked at Amgen on Enbrel as well as the launch of Prolia. Before joining the biopharmaceutical industry Talea started her career in direct and interactive marketing on the agency side at TBWA/Chiat/Day working on Nissan and Infiniti.

Emma joined Veeva in August 2019 and is responsible for the design, development, and delivery of Veeva PromoMats capabilities. She is passionate about understanding the needs of the customer and making products that meet customer needs, drive speed, and efficiencies.

Prior to Veeva, she spent over 10 years working in the tech retail industry for global companies, designing and building products to help drive repeat sales and build loyalty to the brand. She has a BSc in Natural Sciences from Durham University, UK.

Kevin is a member of the Commercial Vault product management team with primary responsibility for Digital Asset Management (DAM). Since joining in 2016 he has managed the Brand/Medical Portal, Automated InDesign Component Linking, Automated Image Renditions, and other DAM initiatives. Prior to Veeva Kevin has served over 20 years in the enterprise software space.

Lindsey is responsible for the design, launch, and overall success of the Veeva Data Cloud software and data products. She has spent much of her career in commercial life sciences focused on field engagement. She led the product team in the launch of Veeva Andi, and spent time at McKinsey & Company managing projects for enterprise clients primarily focused on commercial strategy, including product launches and large-scale transformations driving field effectiveness. Prior to McKinsey, Lindsey was in Professional Services at Veeva and was responsible for implementing Veeva CRM for both enterprise and SMB companies.

Dr. Terri Madden is Senior Director of OpenData Product Management. With 25+ years in consulting, marketing, and product management in and to the pharma industry, Terri thrives on converting client needs and marketplace trends into solutions. She has a successful track record of creating and translating holistic strategies through to execution in a way that benefits all stakeholders. Terri holds a doctorate in business management from the University of Maryland, an MBA from The Mason School of Business at The College of William and Mary, and a BS in math and psychology from The College of William and Mary.

Brian joined Veeva in 2015 and has spent the last 5 years in Business Consulting and Global Service Delivery roles. In the last year, he has also acted as the General Manager of our AI software Andi, leading the product, strategy, and delivery in bringing Andi to market. Brian’s focus has been on the global delivery of data, intelligence, and analytics to drive sales behavior. In 2020 Brian began to lead Digital Field Engagement to help customer evolve their commercial capabilities.

Prior to Veeva Brian was a management consultant to the pharma industry with Vynamic and Accenture. He received his BSE in Chemical and Biomolecular Engineering from the University of Pennsylvania.

Ahmed is a strategy teammate leading the value strategy for the Veeva Commercial Cloud. Ahmed has a background in entrepreneurship, operations, and finance.

As technical practice manager for Commercial Services, Sky assists customers with technical aspects of Veeva CRM MyInsights and Nitro – specifically when applied to data visualizations for field teams. Sky has been with Veeva for seven years.

Melissa is responsible for the Implementation Services at Physicians World. She has been with Physicians World for over 10 years in various roles within Implementation and Account Management. Melissa works closely with all functions within Physicians World and Veeva to ensure a successful onboarding process for our customers. Melissa’s background spans 15+ years of supporting pharmaceutical customers from meeting planning, account management and project management.

Customer Success Manager with 10 years experience in the life sciences industry. Background in in data governance, data quality, MDM process/applications, and CRM process/application.

John is one of the Principle Consultants focused on delivering solutions centered around commercial content. He enjoys hearing about our customers business issues, getting to the root cause and ultimately finding ways to overcome these challenges in a collaborative manner.

Prior to Veeva, John spent 10 years on the agency side where he delivered business technology guidance across Digital Asset Management, Project Management, Approval Processes and Analytics. He received a BA in Business Administration from Iona College.

As Vice President, Compliance and Membership, Anthony Matyjaszewski leads the NAI team in conducting the NAI’s annual compliance reviews of member companies and manages the team in reviews and onboarding of new members. Anthony also oversees the drafting of updates to the NAI Code of Conduct and Guidance Documents, along with the NAI Board of Directors, culminating most recently in the publication of the 2020 NAI Code of Conduct.

Shane McAndrew is a media and technology executive with 20+ years of experience working across advertising agencies and technology companies. Currently, Shane serves as the Chief Data Strategy Officer at Mindshare overseeing their data, technology, analytics, and customer strategy practices.

As the Director of Product Management for Events, Krista is focused on defining the product direction for Veeva’s Events Management and Engage Webinar products. Throughout her eight-year tenure at Veeva, Krista has been an integral part of the CRM product team responsible for the design and delivery of key features related to call reporting, sampling, and compliance.

Krista has 20 years of experience in the life sciences industry on the commercial side beginning her career in sample accountability and compliance services before transitioning over to product management.

Mark has 16 years’ commercial leadership experience, having held positions in global strategy and marketing, market access, and sales management, in both Europe and the US. At present, he is an Executive District Sales Manager in AstraZeneca’s Respiratory and Immunology Franchise.

Jay McMeekan is the Senior Director, Multichannel Marketing at Bayer and has 25+ years of pharmaceutical experience. Starting his career as a scientist at Hoffmann La Roche, he has also worked in various sales and marketing roles across multiple organizations (Pharmacia, Pfizer, Bristol-Myers Squibb, Bayer).

Jay joined Bayer in 2008 leading US Closed Loop Marketing. In 2012, he moved to global, leading multiple CRM, BI, and multichannel initiatives. Recently, Jay led the global effort migrating all countries to Veeva Vault as a global content lifecycle process/platform standard. Jay holds an MS in Molecular/Cellular Biology and an MBA in Marketing.

Melissa Meany has been with Veeva for over four years. As a Senior Customer Success Manager, she advises customers on how to maximize their value out of Veeva CRM. She received her Bachelor of Business Administration in Management Information Systems from the University of Iowa.

Miki leads the Product Management team for the Veeva Network product. He has been in the software product management for more than 10 years, working on the SaaS business applications and helping customers achieve success.

Hematologist/oncologist Andrew J Moore, M.D. delivers world-class cancer care at Southeast Cancer Center in Cape Girardeau, MO. There, Dr. Moore serves as the Medical Director for Southeast Cancer Center and for Southeast Home Health and Hospice. Dr. Moore enjoys getting to know his patients, building trust with them, and providing reassurance during what is often a stressful time in their lives. When he’s not seeing patients, he enjoys spending time with his daughter, singing in his church’s choir, and hitting the golf course. In addition, Dr. Moore advocates for the Humane Society of Southeast Missouri and is also an enthusiastic supporter of the Southeast Missouri State University Redhawks. Dr. Moore is certified by the American Board of Internal Medicine: Oncology; the American Board of Internal Medicine: Hematology; and the American Board of Internal Medicine: Internal Medicine.

A seasoned life sciences professional with experience in a wide range of IT and business roles with in the industry, spanning areas across commercial operations, HCP engagements, customer targeting, multichannel marketing, speaker programs, sales & marketing analytics, aggregate spend management, master data management, Sales Force automation and effectiveness. Key responsibilities in the past include engagement management, client management, program management, project management, development of IT enabled business solutions, business process development and modeling, requirements gathering and analysis, gap analysis and quality assurance.

Andrea Moy has been with Veeva for over three years. As a Senior Customer Success Manager, she advises customers on how to maximize their value out of multichannel CRM. Prior to joining Veeva, she was a consultant in the Life Sciences CRM practice at PwC/IBM and also worked in Sales Force Automation roles at Eisai and Zoetis. She received her Bachelor of Arts from Penn State and her Masters of Business Administration from the NYU Stern School of Business.

Amol Mudgundi is a Principal Consultant for Veeva Nitro. Previously, he was a Principal Consultant on the Veeva Network and Veeva Align team with almost five years of experience primarily on Veeva Network. He has been part of the implementation team for all US Network customers as a lead architect or mentor to the other colleague executing the project. Prior to Veeva, he has worked for IBM Global Services focusing on data integrations, data management, analytics and reporting solutions for life sciences customers. He spent 11 years of his professional career in life science, with which he brings thought leadership, customer focus, and execution excellence.

Tim has been with Veeva for over 8 years. He’s partnered with customers on Veeva’s multichannel solutions for his entire tenure, and enjoys helping customers advance their digital communication strategies.

Camila joined Veeva in June 2017 and is responsible for the design and functionality of features in Core CRM. She has designed and supported the development of Dynamic Attributes, Medical Inquiry on the iPhone, Remote Medical Inquiry, and more. She is passionate about the usability of the features and loves to see the adoption of the solutions she works with.

Camila joined Veeva as an associate consultant in CDP in Commercial Vault Professional Services and has progressed in her career to the Product team. She has spent time supporting, implementing, and managing many implementations at Veeva by working directly with customers.

Murugesh joined Veeva in April 2012 and has spent all of those 8 years in Veeva’s Commercial Professional Services unit. Murugesh started off as a Technical Architect specializing in the Salesforce.com platform and has over time found his niche in delivering and implementing Veeva CRM and Events Management solutions for Veeva’s customers. He currently leads Veeva Professional Service’s Events Management practice for North America. He and his team are dedicated to excellence in delivering Events Management implementations for Veeva’s customers that adhere to industry best practices, on time and under budget!

Murugesh lives in a Northern Virginia suburb of Washington DC metro area with 2 kids and a lovely wife. He loves to exercise, travel, try out world cuisine as well as can dish out a full meal with dessert for friends and family. With a Master’s in Computer Engg. from UMASS, Lowell, prior to Veeva, Murugesh built the NPI generation system for CMS and was involved in several Salesforce.com SFA implementation for various industries.

John Nardone is a first-generation ad tech pioneer serving as a founding board member of the Internet Advertising Bureau (IAB). As CEO at [x+1], through its acquisition by Rocket Fuel, John helped transform the business into a top-rated data management platform (DMP).

It was while running [x+1] that he became a client of Flashtalking and learned firsthand its power as the art and science behind the perfect message.

During his tenure as CEO of Flashtalking, John oversaw the merger of Flashtalking and Spongecell, who shared a vision of the future of data-driven creative.

Amanda Nelson works as a Global Sales Enablement Lead responsible to establish, improve, co-ordinate & evolve SFA and Deployment services across the organization. Amanda started with Pfizer New York in 2007. After completing a secondment in West Africa, she moved to Dubai. Before she worked at Pfizer, Amanda was a consultant.

Amanda holds a MBA from the NYU Stern School of Business and a BBA from the University of Wisconsin – Madison. She resides in NJ and enjoys reading, traveling and spending time with her kids.

In his time implementing DAM for life sciences organizations of all sizes, Orestis Ntarlas has developed a strong understanding of DAM – from building modular content strategies to overseeing launches. He is a graduate of the Veeva Consultant Development Program and has spent his career at Veeva helping customers configure Vault PromoMats to their needs. Orestis has also worked outside of life sciences. He has consulted for small startups and Fortune 500s on their strategic innovation processes.

Matt is a Principal Solutions Engineer on the Salesforce Marketing Cloud team specifically focused on Health/Life Science. He has spent his entire career helping HLS companies drive engagement through digital channels

Pooja Ojala recently joined Veeva in April of this year, assuming responsibility as the head of Commercial Content Strategy. She has been working within the Life Sciences space for over 20 years transforming commercial and digital organizations to establish & evolving their content business. Prior to joining Veeva, she worked at Cognizant leading their Global Content practice and spent 16 years at Accenture as the head of NA Content Services within Accenture Interactive.

She resides in Philadelphia with her husband and two daughters and is an avid Penn State fan.

Sal Paolozza is an experienced sales operations and business intelligence leader with 25+ years in the pharmaceutical industry. Sal is passionate about introducing sales technology innovations to improve sales processes and deliver actionable insights to sales and marketing teams. Prior to joining Antares Pharma as Director of Sales Operations, he held various consulting and sales roles with a major data vendor in the area of information management and business intelligence working with clients in the US and internationally.

Joyce Pearl has over twenty years of pharmaceutical experience. She started out on the agency side of the business in patient marketing and then sales representative training.

In 2007, Joyce took a role at Novo Nordisk in the Marketing Operations area helping to oversee and improve upon the promotional review board processes, Editorial Services and Agency of Record Management. She helped the organization transfer from paper to electronic. Before leaving Novo Nordisk, Joyce took a role in the HCP Digital Marketing.

Joyce is currently at Mallinckrodt. Quickly after arriving there, they moved from Zinc to PromoMats and Implemented the DAM (Digital Asset Management) Library.

Matt has enjoyed implementing the Veeva CRM Suite as well as optimizing supporting business processes before taking on the role as a Practice Manager. Starting his career at Veeva in CRM, primarily in the enterprise landscape, Matt was able to then apply his CRM knowledge and passion for process and continuous improvement into business process consulting at Veeva.

Cara Pellegrini is currently Sr. Director, Business Practices Group at Genentech, a member of the Roche Group, where her team supports a significant portion of operations for Commercial, Medical and Government Affairs.

Her background includes a 27+ year career in biotech, spanning a broad range of roles, including MLR operations, marketing, strategic planning, patient access, market research, and compliance, to name a few.

In addition, Cara is presently co-lead of a global project to harmonize MLR systems and oversight and content strategy across Roche and Genentech. She holds an MA in Clinical Psychology, and a BS in Sociology.

As a Principal Product Manager for Veeva Network Fernando is responsible for designing features or functions of the product. During the involvement with the entire product lifecycle the activities performed include definition of product requirements, strategy, and roadmaps, perform product demos to customers, overseeing development of features, and providing product support to Veeva sales, marketing, and implementation teams.

Fernando has been working in the life sciences industry since 2008 in Bayer as a consultant developing applications to support EuroServices Bayer processes and functions. He started his career at Veeva in 2011 as a product support engineering making his way into professional services and finally into product management for Veeva Network where he has grown with the product from the very beginning working in several areas of the best in class cloud based customer master application for the life sciences industry.

Fernando graduated from the University of Alabama in Huntsville (US) with a bachelor’s degree in Computer Engineering and hold’s a master degree in Management Information Systems.

Dharssan is a Product Manager for Veeva Network. For the past four years, Dharssan has worked on various features within Veeva Network including Widgets and Network Search. Prior to joining Veeva, Dharssan worked at Deloitte and Broadcom. Dharssan holds a Bachelors in Math from the University of Waterloo.

As the senior director of Nitro product management, I am responsible for key aspects of the Nitro product architecture and roadmap. I’m a Veeva veteran with over 11 years working in different roles cross multiple markets in both professional services and product management.

Kerry Reese leads the enterprise CRM customer success team and supports enterprise customers in the Philadelphia area. He and his team consult with customers and educate them on the Veeva CRM product to help them get the most out of their investment. Kerry has been with Veeva for 5 years. Prior to his current role, he was at Merck for 14 years in various positions supporting sales and marketing.

Dan is the Global Head of Business Consulting for Veeva. Dan and his team are responsible for shaping Veeva’s consulting offerings that focus on addressing our customers’ business challenges across R&D to Commercial. Most recently, Veeva Business Consulting has been heavily focused on helping our customers develop strategies and solutions to engage digitally within the market, and how this will impact the operating model moving forward.

Before Veeva, Dan spent 8 years at EY, most recently leading the Commercial Operations and Analytics practice within EY’s Life Sciences sector. Dan has also held various commercial roles within industry primarily focused on sales and operations. The blend of industry and consulting has helped in guiding the build of the right team and offerings in complement to Veeva’s broader value driven through its products, services, and data.

Within Veeva Business Consulting, customer success is at the center of everything we do – that is our purpose. This allows us to focus with clarity, driving the biggest impact for our customers – and ultimately their patients.

Bill Robinson is a life sciences industry veteran with more than 15 years of agency and client-side experience in Brand Management, Product Marketing, Commercial Operations, and Regulatory Affairs.

Aaron Robinson is a Solution Architect and a member of the Events Management Services team. He has implemented the CRM and Events Management products for the past 5 years. Aaron has experience implementing Events Management solutions for small start ups as well as top 20 Pharma companies. Aaron’s solution expertise spans from Ad Hoc events to Multi-Country cross border setup.

As Ampersand’s Chief Privacy Officer and General Counsel, Noga Rosenthal is responsible for guiding the company’s privacy and legal initiatives; she holds deep expertise in the development and implementation of comprehensive privacy programs.

Noga previously served as Chief Privacy Officer at Epsilon where she led the company’s worldwide privacy, compliance and regulatory activities. Prior to Epsilon, she served as General Counsel and Vice President for Compliance and Policy for the Network Advertising Initiative (NAI), helping craft industry standards around the responsible collection and use of data for digital advertising and managing its compliance program to help ensure that member companies delivered on the promise of self-regulation for interest-based advertising. Furthermore, she also led global legal affairs for WPP’s Xaxis, a pioneering programmatic digital media business, as SVP and General Counsel.
Noga is also a member of the International Associations of Privacy Professional (IAPP)’s Privacy Bar Section Advisory Board and was formerly a member of IAPP’s Women Leading Privacy Advisory Board and Education Advisory Board.

She is currently a member of the Interactive Advertising Bureau’s Public Policy Group, State Privacy and Federal Privacy Working Group and Legal Affairs Committee as well as the ANA’s Government Relations Committee. Noga is an active member of the UK Data Protection Network, which provides guidance on the General Data Protection Regulation (GDPR).

She also sat on the Advisory Board of the Digital Advertising Alliance and the Data Standards Committee of the Data and Marketing Association. Bureau. She also served as co-chair of the Privacy Committee of the Mobile Marketing Association. Noga was a board member of the Network Advertising Initiative for eight years.

Noga received her bachelor’s degree in English and Political Science from Rutgers and a J.D. from Fordham Law School.

Dinesh Salvi is an experienced executive leader focused on technology-enabled solutions delivering business results. He is an industry expert in commercial technology within biopharma/life sciences. Dinesh is a proven innovator and change agent, solving business and customer challenges. He has enabled various digital capabilities across the globe, delivering significant value to the organization and the patients.

Currently, Dinesh heads the Enterprise Veeva Platform for Bristol Myers Squibb, leading delivery and operations Veeva Enabled capabilities supporting Quality, Regulatory, Safety, Clinical, Commercial and Medical.

Gina joined Veeva in September 2015 and is a member of the Commercial Content Business Consulting Team. She partners with Veeva Customers to help them drive innovation and partnership in areas beyond technology to accomplish strategic corporate goals. She is passionate about establishing global governance & operating models, designing frameworks for content planning, and associated change management initiatives.

Prior to joining Veeva, most recently leading the Implementation Team at Zinc Ahead, she spent over 20-years consulting Life Science companies on commercial and medical content. She received a BA in Communications from Widener University and is certified in Organizational Change Management and Vault Administration.

Jean Marie Schiraldi is an Enterprise Customer Success Manager in Commercial Content. She has recently been educating customers on the benefits of brand portal and medical portal and is excited to be leading the Veeva Medical User Community.

Shannon joined Crossix in July 2013, where she currently serves as Senior Director, Analytics Services. She is responsible for delivering insights to help marketers maximize their investments, and building long term engagements. Leading a team to drive these insights and continually providing value to our clients.

Shannon is passionate about creative problem solving and storytelling with data – feeling energized by opportunities to connect with people and solve key challenges together. Becoming part of Veeva opens up more opportunities for innovation, and she is excited to continue on that journey. Shannon holds a BA in Biology and Education from Bucknell University.

Fred brings with him over 12 years of healthcare-oriented marketing experience. His career spans both the agency and client-side, delivering innovative and impactful commercial strategies across a wide range of therapeutic areas, customer groups, and disciplines. His breadth of experience with diverse marketing challenges has helped shape a unique perspective and approach to his current role with AstraZeneca.

Eric joined Veeva in January 2011. He is responsible for Veeva’s Multichannel CRM Services Practice in North America. Eric started his Veeva career in CRM Services as a Consultant and has enjoyed supporting our customers across numerous Commercial Cloud initiatives through the years. Eric is from Albany, NY where he received in MBA in IT Management at the State University of NY.

Stefano Sevo is an Associate Director of Business Analytics at Otsuka Canada Pharmaceutical Inc. Stefano has over 14 years of experience in the Pharmaceutical industry and is skilled in areas such as Business Planning/Finance, Analytics, Sales Operations, Cross-Functional Team Leadership & Forecasting.

Stefano has a BA degree in Finance from Concordia University.

Evan Shah has been with Veeva for over eight years. As a Senior Customer Success Manager, she advises customers on how to maximize their value out of multichannel CRM. She also held positions in Veeva Managed Services and Veeva Training team. Prior to joining Veeva, Evan worked at a biotech company in sales operations. She received her Bachelor of Science in Information Systems from the University of Maryland.

Amina Sharaf joined Veeva in January 2014 and is responsible for delivering on Commercial Vault projects. She is passionate about bringing the Vault products to our customers and ensuring the best solutions are implemented. Prior to Veeva she worked for 9 years at Novartis NIBR IT group on varied projects including software and lab robotics. She received a BS from Stony Brook University on Applied Mathematics and Statistics and an MBA from Babson College.

Steph is the Director of Multichannel CRM Product Management which includes Engage, Approved Email, CLM, Vault Integration, Cycle Plans, and more. She has been with Veeva for almost seven years. Steph’s prior responsibilities at Veeva includes owning the product design for Engage Meetings, Multichannel Cycle Plans, Surveys, Maps, and delivering CRM solutions as part of the Professional Services team.

Michael is President of Shaw Advisory Services, where Michael delivers management consulting in the areas of organizational transformation, behavioral science, and compliance.

As Vice President of Ethics & Compliance and a member of the Commercial Leadership Team at GlaxoSmithKline (GSK), Michael partnered with the executive team to design and deliver a new commercial model and compliance program that transformed the way GSK conducted its $20B+ business in North America. He led an ethics and compliance program that drove measurable positive impact to GSK’s ethical reputation and risk mitigation, while enabling strong business performance, increased employee engagement, and improved patient health outcomes.

Michael served in various leadership roles at Novartis, where he was sought to design, implement, and lead the first global ethics and compliance program for its $10B+ Oncology enterprise after he successfully helped to develop the ethics and compliance program for the $15B+ U.S. Pharmaceuticals business.

Prior to entering the pharmaceutical industry as an in-house compliance professional, Michael was a Director in PricewaterhouseCoopers’ Global Pharmaceutical and Health Sciences Practice where he advised ~24 life sciences companies on how to manage risk, be competitive, and develop an ethical corporate culture. Michael is also a former Senior Counsel with the Office of Inspector General (OIG) of the U.S. Department of Health & Human Services, where he was recruited to bring his in-house healthcare experience to help develop strategic initiatives for the OIG and practical guidance for the healthcare industry. Michael started his career as in-house counsel for Olsten Health Services, where he helped design the first corporate compliance program for an organization of 30 pharmacies and 400 home health agencies.

Michael is an international speaker on fraud and compliance issues, has been quoted in numerous healthcare industry publications, was the Chair of the Chief Compliance Officer Committee of the Pharmaceutical Research & Manufacturers of America (PhRMA), was a former Co-Chair in the Pharmaceutical Compliance Forum (PCF), was named Funniest Compliance Officer in America in 2011, and was an Adjunct Professor at Seton Hall School of Law where he has taught Healthcare Fraud & Abuse Law.

Keith is an experienced Associate Director of Sales Operations with a demonstrated history of leadership in the pharmaceutical industry. At Otsuka, Keith is the business owner for sales technologies including Veeva CRM. He is responsible for converting business and brand goals into aligned, prioritized system roadmaps. With 19 years of experience in life sciences, Keith has developed deep expertise in pharma commercial systems and business processes, including IT strategy, user experience, system design, and cloud technology.

With over 20 years of healthcare and life sciences experience, Rebecca Silver knows the importance of good customer data. As general manager, Veeva OpenData, Rebecca leads a dedicated team of product managers, data stewards, engineers, and services professionals to deliver a superior reference data experience for Veeva customers.

Before leading the global OpenData team, Rebecca was vice president of Veeva OpenData North America, where she led the launch and growth of Veeva’s data offering. Earlier, as VP, professional services, North America, she directed successful implementations of Veeva’s suite of commercial products for many of the world’s most prominent pharmaceutical companies.

In her career, Rebecca has managed product teams, operational teams, sales teams, and delivery teams and has led hundreds of project initiatives. Rebecca’s diverse background in healthcare and life sciences makes her uniquely qualified to lead Veeva OpenData global products and services.

Rob Steere joined Veeva in August of 2019 and is responsible for the CRM commercial strategy. He works closely with the broader CRM team to develop and execute a strategy that will consistently deliver customer success.

Prior to joining Veeva, he spent over 25 years at Merck & Co. Inc., where he held multiple leadership roles across sales, information management, commercial operations, commercial strategy, and strategy realization.

Jason Sundberg is the Senior Director of Commercial Content Strategy for Veeva Systems. In this role, he leads the market and product strategy and manages the commercialization of cloud-based Veeva Vault PromoMats content management solution, including its digital asset management feature set.

Prior to joining the team at Veeva, Sundberg was a principal at North Highland and then a senior-level manager at Accenture. He has a bachelor’s and master’s degrees in engineering from Bucknell University and an MBA from Duke University’s Fuqua School of Business.

Erica joined Veeva in October 2016 in the Consultant Development Program and now works on the Professional Services Commercial CRM team. For a typical project, she can work in either a solution architect, functional analyst, or configuration specialist role, and handles anything from the overall solution design, project management, to the actual configuration and build of the system. In addition, she is currently the global Engage Domain Lead. She is passionate about supporting customer success and enjoys working alongside customers during implementations.

Prior to working at Veeva, Erica also worked in information security for a public utilities company in California. Last year, she received her MBA from CSU East Bay, and she previously graduated with a B.S. in Computer Information Systems and a double minor in Business Law and in Finance from Cal Poly Pomona.

Kristi Thompson is the Director of Marketing Operations at Bayer Healthcare. She began her career in Auditing, Risk Management and Compliance. Through her roles, she has gained exposure to pharma marketing operations particularly in speaker programs, display/exhibit funding requests, and credentialing. With an HCP focus to meet the needs of patient care while embedding a compliant mindset, she is transforming Marketing Operations one function at a time.

Jennifer Turcotte is a Product Marketing/Management Leader with over 18 years experience in strategic planning, product marketing, product management, digital and online marketing and corporate communications in life sciences and biotechnology (diagnostics, genomics, healthcare IT) and software (SaaS/Cloud/Artificial Intelligence/Big Data). She is currently Pharma Industry Strategy Lead at Salesforce.

Brian Uber has been with Veeva for eight years, primarily focused on Veeva Network and data management in delivery and strategy roles. Prior to Veeva he was an enterprise architect working in the data warehouse/BI and systems integration space for for life sciences.

Joel Vandermeulen is currently the Senior Director of Commercial Strategy and Operations at EMD Serono and has more than 15 years in the pharma/biotech industry. His experience spans from start-up to Fortune 500 companies, and during his tenure, Joel has held various leadership roles in sales, marketing, analytics, and commercial operations.

In his current role, Joel is primarily responsible for delivering innovative, high impact strategic and execution-focused projects as well as designing, implementing, and overseeing all operations for marketing, patient support services, and field teams.

Rob joined Veeva in August of 2018 and works as part of the CRM Commercial Services team. Rob is a Subject Matter Expert in Territory Management 2.0, Events Management, and Engage Webinar. He is passionate about building thought-out solutions for complex technical and business process problems. Rob received a BS in Mechanical Engineering from Pennsylvania State University.

Kilian Weiss is responsible for Veeva’s Link division. He spent the last decade helping life sciences companies navigate stakeholder complexity around the world.

Before joining Veeva, Kilian founded Mederi, a leading provider of global KOL data and services for life sciences companies. He led several acquisitions in the KOL space resulting in the sale to Veeva.

Kilian deeply cares about turning complex data and analytics into measurable value for customers.

Jim is a 20 year veteran of the Pharmaceutical Industry. His first 15 years were spent at AstraZeneca across a number of commercial roles including sales, sales management, marketing, data & analytics, commercial operations, and commercial operations management. In the past 5 years, he has led consulting practices within the Commercial Operations & Analytics space, focusing on areas such as Resource Allocation, Business Development, Launch Excellence, and Promotional Effectiveness. Jim joined Veeva in October of 2019 to help start up our Business Consulting practice, leading the US Field Force Strategy & Optimization practice. He believes Veeva has a unique opportunity to help the industry take the next steps in its evolution to become more customer &=and patient focused.

Darran White is the Manager of Sales Operations at Upsher-Smith Laboratories, LLC. He has worked with Veeva CRM, Veeva Approved Email, Veeva CRM Engage for Portals, Veeva Network, and several Veeva Vault systems including Veeva QMS, Veeva RIM, and recently finished the implementation of Veeva Vault PromoMats.

Darin delivers global technical strategies to drive innovation for Sales and Marketing organizations to improve commercial effectiveness and operational efficiencies.

He is a dedicated professional with a high business acumen that understands business and technology to help the business thrive. Darin is a passionate, committed, experienced leader.

Elizabeth Woods is an Associate Director in Merck’s Global Medical Affairs (GMA) Operations organization and a co-steward of GMA’s Veeva Vault MedComms. As part of a recent project to restructure its vault, Liz led an initiative to establish a Governance process for its oversight. Merck’s MedComms is shared by various departments, so the model had to be inclusive of all departments sharing vault oversight and management. Over her 22 years at Merck, Liz has worked in various departments and roles including Medical Information, Information Science, and Product Labeling.

Anindita Basu has over 17 years, she has worked across life sciences focusing on Commercial Strategy, Analytics and Operations – both in the US and globally. She has been helping organizations with advanced analytics, commercial integration, data strategy/governance, technology solutions, RWE Platforms and Informatics.

Prior to Deloitte, she led the Commercial Effectiveness Practice – West region at IMS Health (IQVIA), designing and implementing complex salesforce size and structure, Payer mix and influence, managed care pull through, promotional mix models, segmentations, and launch effectiveness solutions for pharmaceutical, biotechnology, and medical device organizations.

Anindita has also presented and been a speaker in many conferences like PMSA, PM360, Pharma Voice and eye4pharma on New Commercial Models, Influence Models, Impact of IDNs on decision making, DTC effectiveness on brand lifecycle and healthcare influencers on brand planning. Anindita hold a MA in Economics, MS in Mathematical Economics and a MBA from Rutgers University, NJ, She is originally from India and now lives in San Francisco. She enjoys outdoor activities and travelling.

Egor is a Senior Consultant with primary focus on timely design and implementation of sophisticated solutions that meet the needs of life sciences corporations, providing unparalleled customer success. Egor possesses vast knowledge of life sciences industry due to his background. He earned a Master of Biotechnology degree from University of Pennsylvania School of Engineering and Applied Science, as well as Bachelor of Arts from Thiel College with a major in Biology and minor in Chemistry.

Tom has been the point person on both the Digital Asset Management and Print Production programs at Mallinckrodt since 2018. Prior to that, he was in the agency world as a print buyer, account executive, and project manager.

David leads the Life Sciences Digital practice for Deloitte with a focus on Patient and HCP engagement within the Pharmaceutical industry. David has over 25+ yeas of experience working with clients to support patients on their therapies and the HCPs that care for them.

David is a passionate industry leader that drives opportunities to reimagine and improve Healthcare through the use of digital technologies and agile approaches. He works with a range of companies within the Life Sciences industry to improve outcomes, engage with patients in valuable ways, and support providers and payers so they can focus on helping patients.